• Developing and executing go-to-market strategies for product launches and campaigns • Managing integrated marketing campaigns across digital, social, email, and paid media channels • Leading cross-functional marketing initiatives with product marketing, sales, and engineering teams • Establishing marketing processes to streamline campaign execution • Conducting market research to identify audience insights • Monitoring customer engagement metrics and marketing performance • Crafting compelling messaging and value propositions • Overseeing content marketing efforts • Executing email marketing campaigns • Optimizing digital advertising campaigns • Maintaining strong stakeholder communication • Preparing marketing reports and dashboards • Leading demand generation and lead nurturing initiatives • Developing customer journey strategies

• Market visits to sales locations • Producing leads and generating appointments • Social Media Marketing • Attending Meetings and Conference calls

• The primary responsibility of this role is to support, plan, and execute inbound marketing strategies, with a strong focus on RD Station Marketing. • Client briefing meetings; • Planning inbound marketing campaigns; • Management of RD Station, HubSpot, and similar platform accounts; • Defining and refining buyer personas; • Managing, requesting, and reviewing tasks related to SEO, media, design, and other areas; • Direct client communication; • Creation of landing pages, emails, and nurture flows; • Creating and presenting reports; • Internal alignment meetings; • Managing integrations with RD Station, HubSpot, and similar tools;

• Design and execute the Marketing Strategy across the APAC region • Support direct business in Japan and future focus on distributor Marketing across APAC • Ensure Clinical messaging is fit for purpose and updated within materials • Collaborate with clinical team to understand medical and scientific aspects of products • Provide training and educational materials to teams and healthcare providers • Monitor program effectiveness and generate strategies to enhance product adoption • Create clinical-focused marketing materials • Schedule and execute medical education program offerings throughout the International Organisation • Collaborate with Key Opinion Leaders (KOLs) • Manage events calendar and logistics for medical education and Trade Show programs