• Identify, qualify, and advance priority accounts with complex political and regulatory dynamics. • Build pipeline within your assigned territory, document that effort in the company’s CRM, and report on that progress on a weekly basis • Maintain a data and process-based forecast and report that to Sales leadership on a weekly basis • Support the sales cycle by navigating gatekeepers and influencers in school districts and local government. • Participate in account planning, deal strategy sessions, and proposal development, and ensure government relations insights are embedded in sales efforts. • Assist in removing political and regulatory roadblocks to close high-value sales opportunities. • In partnership with our Government Relations team, track and report on government engagement impact on pipeline progress and deal conversion. • Develop and execute strategic go-to-market and government relations plans within the Southeast, focusing on municipal and state-level initiatives. • Build and maintain strong relationships with key stakeholders, including: - Mayors, City Councilors, and other municipal officials - School Superintendents, School Boards, and Transportation Directors - Court staff, Prosecutors, and Law Enforcement Agencies - State Legislators and their staff (including former Chiefs of Staff) • Advocate for legislative and regulatory changes that support the use of AI-powered school bus safety technology. • Conduct research and analysis on relevant legislation, regulations, and policy issues. • Represent BusPatrol at public hearings, conferences, and other relevant events. • Develop and implement grassroots campaigns to raise awareness of school bus safety issues. • Collaborate with internal teams, including Government Relations, Marketing, and Legal, to achieve business objectives. • Monitor and report on legislative and regulatory developments.

• Strategy Development & Execution: Drive the execution of Sonar’s partnership strategy specifically with the identified distribution technology partners, aligning closely with overall company growth objectives. • Opportunity Identification & Analysis: Identify, evaluate, and prioritize strategic partnership opportunities. Conduct market analyses of the distribution technology partner landscape, and track their efforts to include home grown or partner-based code quality and security solutions within their first party solutions. • Relationship Building & Management: Build, nurture, and manage strong, long-term relationships with key technical, product, and business leaders at the target companies. Conduct quarterly reviews in conjunction with Sonar’s Sales and Channel Partner organizations. • Deal Negotiation & Execution: Lead the end-to-end partnership lifecycle with selected technology resell or OEM partners. Define engagement models, draft term sheets, negotiate complex distribution agreements, align key internal stakeholders, and drive integration and GTM deals to closure. • Cross-Functional Collaboration: Work closely with internal Sonar teams (Product Management, Engineering, Research, Legal, Marketing, Sales, Finance) to align on deal terms and construct plans for integration development, sales team enablement, sales team alignment, and transaction execution.

• The Account Manager works within Client Services teams to support the Account Leads and execute direct mail fundraising programs on behalf of our clients. • The Account Manager works as a liaison between clients, vendors, and internal teams. • Account Managers ensure the timely and successful delivery of a wide variety of project management and client-facing duties. • Draft year-long fundraising schedules • Guide production management and design process for projects • Create and manage approval of project budgets • Create draft project strategies • Draft project list orders • Create package specs • Manage production vendors • Manage all project schedules and deliverables • Proof memos, strategy briefs, copy and art for clients

• Drive New Customer Acquisition: Proactively identify, engage, and secure new customers through targeted outreach, networking, and strategic prospecting. • Understand Customer Needs: Consult with prospective clients to assess calibration requirements and future service needs, positioning Tektronix as the preferred partner. • Develop and Present Solutions: Create tailored proposals based on equipment type, calibration requirements, and service delivery options (on-site or depot). • Negotiate and Close Deals: Deliver pricing, negotiate terms, and secure agreements that maximize value for both the customer and Tektronix, including driving price increases where applicable. • Promote Long-Term Partnerships: Present multi-year contract options and articulate benefits to establish long-term customer relationships. • Manage Sales Pipeline: Maintain accurate records of opportunities, activities, and progress in the CRM system to ensure visibility and accountability. • Respond to Inbound Leads: Qualify and convert leads generated through marketing and demand generation programs into new business opportunities. • Articulate Value Proposition: Clearly communicate Tektronix’s solutions, differentiators, and benefits to prospective customers to drive conversion. • Achieve Growth Targets: Consistently meet or exceed assigned KPIs, activity metrics, and revenue quotas on a monthly, quarterly, and annual basis. • Continuous Development: Participate in ongoing training to enhance product knowledge, sales skills, and overall effectiveness.