• Customer communication & support – handle inquiries via email, phone and ticketing systems promptly and with a solution-oriented approach • Data management & CRM – maintain and manage customer accounts in Salesforce • Reporting & analysis – create and analyze reports using Salesforce, Tableau and Google Sheets • Customer training & platform adoption – support the planning and delivery of training sessions • Collaboration & cross-functional coordination – develop and refine processes together with Sales, Marketing and Customer Success • Documentation & optimization – maintain internal work instructions and drive process improvements

• Develop and implement a comprehensive business development strategy focused on expanding our company’s footprints in the US and Canadian markets • Identify new market segments, potential clients, and strategic partnerships to drive revenue growth • Analyze market trends, competitor activities, and customer needs to refine sales strategies and product offerings • Cultivate and maintain strong relationships with key stakeholders at potential customers • Understand clients' business challenges and objectives to position our product solutions effectively • Direct the sales cycle from lead generation to deal closure, demonstrating a hands-on approach • Negotiate complex agreements with enterprise customers, including pricing, terms, and service level agreements • Ability to present and articulate sales data and set KPI’s with both customers and internal leadership team • Partner with leadership team to build a sales playbook and strategy from the ground up • Collaborate with product and engineering teams to provide valuable customer insights for continuous product improvement • Represent the company at events, trade shows, and conferences to enhance our visibility

• Analyze market trends and competitor activities • Identify and secure new business opportunities • Build and maintain client relationships • Direct the sales cycle from lead generation to deal closure • Collaborate with product and marketing teams

• Serve as a relationship lead focusing on understanding client goals • Drive adoption of CMS capabilities • Identify opportunities for optimization and growth while maintaining strong, trust-based client partnerships • Support market expansion, align solution to CMS priorities and help implement our growth strategy • Build and maintain relationships within CMS and target centers, departments and executives • Collaborate and partner with cross-functional teams to strategize and engage prospective clients • Deliver compelling presentations, solution demonstrations, and proposals • Engage in negotiations with prospective clients and teaming partners • Maintain regular contact with senior and executive-level decision makers to ensure alignment