*This is where you come in*: we are looking for someone who can help improve our Brand positioning and awareness, while enhancing our Business Development activities. This is a broad role that will expose you to diverse tasks while collaborating with several colleagues. Moreover, given the links between Branding and Business Development, you will be able to see the fruits of your progress in various ways. The main activities for the Branding & Business Development workstreams include: **Branding activities:** - Strengthen and evolve our brand positioning - Manage content calendars and social media (especially LinkedIn) - Create, and contribute to, other corporate content (e.g. press releases, thought leadership articles, partnerships material etc) **Business Development activities:** - Research & analyse target companies’ interests and stakeholders - Identify potential leads and opportunities - Create personalised campaigns - Help the company build and cultivate relationships with leads and prospects **Shared activities:** - Analyse our competitors and potential partners - Manage our website - Build, execute and manage organic/paid campaigns (e.g. on LinkedIn)

• Be responsible for generating opportunities and building the relationships necessary to grow the account; • Ensure the commercial scope of proposals is detailed and clear; • Define and ensure the client engagement strategy: account plan, influence map, opportunity management, etc.; • Support strategic alignments with the client; • P&L management: control costs during proposal negotiation and project execution.

• Driving sustainable financial growth through boosting sales and forging strong relationships with clients • Working in the sales and marketing team to acquire new business • Finding new clients and pursuing expansion of accounts • Keeping up to date records on revenue forecasting, invoicing, contracts, and client communications • Managing account managers • Arranging business meetings with prospective clients and completing follow up activities • Promoting the company’s services addressing or predicting clients’ objectives • Co-designing and executing the various aspects of the sales processes implemented by the company • Providing trustworthy feedback between clients and project teams and after-sales support • Building long-term relationships with new and existing customers • Creating, managing, and growing high-level professional relationships with clients • Conducting direct competitor analysis and identifying key areas for company growth • Contributing to sales team recruitment as needed • Providing timely constructive feedback to team members • Working with the sales team to help close deals for the business

• Promote Ajax Systems products and services to specifiers including systems integrators, installers and consultants, and end-users (known as business partners). • Follow up on new business opportunities and arrange meetings with business partners. • Planning and preparing presentations to business partners and other interested parties. • Establishing and maintaining relationships with alliance partners and alarm-receiving centers. • Communicate product features, benefits, and developments to business partners. • Deliver product and commercial education and training in conjunction with business partners. • Actively encourage the specification of systems to include Ajax Systems products and solutions. • Work closely with branded product distribution partners to fulfill the business partners’ requirements. • Assist with the development of market strategies for Ajax Systems products and solutions. • Assist with the development of vertical markets/ strategies for Ajax Systems products and solutions. • Actively support marketing events and attend exhibitions related to Ajax Systems products and solutions. • Assist in the overall growth of the Ajax Systems brand within the market. • Provide management with feedback based on requirements of current and future Ajax Systems products and solutions.