- Responsible for coordinating marketing efforts with technology (vendor) partners: - Build relationships with key technology partners to identify and evaluate what co-marketing resources are available (including funding, campaign assets, social media, collateral/content, etc.). - Select the resources which best support BCS365’s strategy. - Integrate those resources into BCS365 marketing efforts. - Oversee Marketing Specialist as they: - Execute selected campaigns either through Act-on or partners’ marketing platforms (e.g. PMC). - Post content to various social media platforms. - Upload content to BCS365 SharePoint site. - Communicate about available content to Sales and other internal departments. - Identify industry associations that can help BCS365 build recognition and support business growth. - Work directly with organizations to evaluate participation and marketing partnership opportunities (e.g. sponsorships, event participation, speaking opportunities). - Coordinate marketing and sales team participation. - Conceptualize, define and propose strategies and marketing campaigns that align with business objectives. - Map out campaign elements (content, email, social media, paid promotion, landing pages, list development, etc.). - Oversee Marketing Specialist as they: - Create outbound campaigns: Using Act-on, PMC, Google AdWords, LinkedIn paid advertising, landing pages, emails, list segmentation and selection, direct mail pages, envelopes, mailings, etc. - Oversee Marketing Specialist to make additions and edits to web site. - Select and manage tools and external suppliers to assure that deliverables are timely and fully support the company’s initiatives. - Assure that company’s brand and communications guidelines are up-to-date and enforced across all internal BCS365 departments, promotional products, sales materials and web presence. - Work with Marketing Specialist to ensure effective use of social media platforms including postings and relevant content. - Execute on event plans; booking venue and food, creating and tracking invitations, logistics, internal and external communications. - Analyze and report on the return on investment of marketing campaigns. - Contact industry publications, consultants and influencers on an ongoing basis to assure that company messaging, and positioning is being received and understood. - Regularly communicate with sales and sales management to ensure alignment between business goals, sales initiatives and marketing support. - Assist sales team by developing marketing efforts to improve each step of the sales process. - Oversee the development of marketing materials including brochures, hand-outs, presentations, event displays, blog posts, web page content, email campaign, and other as required. - Work with internal and external content sources; coordinate design and production of materials. - Provide direction and oversee Marketing Specialist to build and maintain Marketing section of company SharePoint site, ensuring the appropriate resources are available and up to date. - Work with partners to develop, maintain, and strengthen relationships. - Ensure partners’ involvement in BCS365 activities. - Strategize and create programs to integrate BCS365 into partners’ business. - Develop in-depth knowledge of the technology portfolio and how it relates to customer’s needs. - Document internal processes and procedures related to duties and responsibilities.