Title: Performance Marketing Manager Location: Vernon, CA, US Job Description: Location Remote with Periodic Travel Department Commercial Reports To Marketing Director Job Type Full-Time | Exempt / Salaried OVERVIEW OF POSITION The Performance Marketing Manager is a centralized campaign execution and strategy leader responsible for planning, managing, and scaling marketing programs across Hydrobuilder Holdings' multi-brand portfolio. This role sits at the intersection of brand, creative, and data — driving how customers discover, engage with, and convert across email, social, video, and digital channels. The Performance Marketing Manager operates with a test-and-learn mindset: move fast, measure everything, and iterate with purpose. All brand-level strategy and major campaign decisions are aligned with the Marketing Director. KEY RESPONSIBILITIES Campaign Strategy & Execution - Plan and execute cross-channel campaigns across email, social, and video - Translate brand goals into clear messaging, targeting, and channel strategy - Ensure the right message reaches the right audience at the right moment - Maintain campaign consistency across the multi-brand portfolio while honoring individual brand voices Email & Lifecycle Marketing - Own campaign execution including segmentation, onboarding, and lifecycle flows - Support list growth, deliverability, and performance optimization - Balance promotional initiatives with audience engagement and retention - Maintain cadence and quality standards across all active email programs Social, Video & Content Distribution - Collaborate with brand leads to develop social and video-driven campaigns - Repurpose long-form content into short-form video, carousels, reels, and email assets - Test new formats and distribution strategies with a performance mindset - Identify and prioritize high-impact distribution opportunities across organic and paid channels AI-Native Content & Workflow - Leverage AI-native tools (e.g., Sora, MidJourney, Canva AI, generative platforms) to accelerate creative production - Integrate AI into marketing processes across platforms like Klaviyo, HubSpot, Figma, and analytics tools - Use automation and AI-assisted workflows to reduce manual work and increase iteration speed - Stay current on emerging AI tools and apply them strategically — not just experimentally Audience Targeting & Funnel Management - Support lead generation initiatives, landing pages, and conversion flows - Align messaging across B2C e-commerce and B2B marketing efforts - Understand how video, email, and social fit into the broader funnel and optimize accordingly Performance Measurement & Optimization - Define and track meaningful campaign KPIs aligned to business goals - Analyze performance data and translate insights into prioritized action - Run structured experiments focused on real growth, not vanity metrics - Report on campaign performance to cross-functional stakeholders and leadership Cross-Functional Coordination - Partner with brand leads, creative teams, Commercial Account Executives, and leadership to ensure campaign alignment - Update CRM and internal systems to ensure continuity across all marketing touchpoints - Support onboarding of new brands or programs into the HBH marketing infrastructure KEY PERFORMANCE INDICATORS (KPIS) - Email campaign on-time deployment rate ≥ 95% - Email open and click-through rates at or above industry benchmark by channel - Campaign performance reporting delivered ≤ 5 business days post-campaign - AI/automation adoption: measurable reduction in manual production hours per quarter - Cross-channel experiment cadence: ≥ 2 structured A/B tests per month - Data completeness and CRM update compliance: 100% - Safety incident rate: 0 preventable incidents KEY CHALLENGES - Maintaining consistent campaign quality and brand integrity while executing across multiple brands simultaneously - Staying current with rapidly evolving AI tools and integrating them into live workflows without disrupting active campaigns - Balancing B2C and B2B marketing priorities that may have competing timelines, audiences, and messaging requirements - Translating performance data into actionable decisions quickly in a fast-moving, multi-channel environment - Operating with minimal creative infrastructure while producing high-volume, high-quality campaign assets JOB KNOWLEDGE, SKILLS & EXPERIENCE - 3–6 years of experience in marketing, campaign management, or growth roles - Hands-on experience with email marketing platforms (Klaviyo or HubSpot preferred) and social media campaign management - Working knowledge of video as a distribution and acquisition tool; experience producing or directing short-form video content preferred - Experience supporting both B2C (e-commerce) and B2B marketing programs - Demonstrated ability to operate in an AI-native marketing environment with proficiency in generative tools - Strong analytical skills with the ability to build and interpret campaign performance reports - Customer-facing professionalism and the ability to manage multiple priorities with minimal supervision - Comfort working across multiple brands and shifting priorities in a fast-paced environment COMPENSATION - Base Salary: Commensurate with experience - Performance-based incentives - Cell phone stipend BENEFITS - Comprehensive health, dental, and vision insurance - 401(k) plan with company match - Paid time off and holidays - Professional development and training opportunities - Flexible work schedule and remote work options In addition to the responsibilities listed above, the employee may be asked to perform other duties as assigned by management.

Founded in 1977 as the Senior Care Action Network, SCAN began with a simple but radical idea: that older adults deserve to stay healthy and independent. That belief was championed by a group of community activists we still honor today as the “12 Angry Seniors.” Their mission continues to guide everything we do. Today, SCAN is a nonprofit health organization serving more than 500,000 people across Arizona, California, Nevada, New Mexico, Texas, and Washington, with over $8 billion in annual revenue. With nearly five decades of experience, we have built a distinctive, values-driven platform dedicated to improving care for older adults. Our work spans Medicare Advantage, fully integrated care models, primary care, care for the most medically and socially complex populations, and next-generation care delivery models. Across all of this, we are united by a shared commitment: combining compassion with discipline, innovation with stewardship, and growth with integrity. At SCAN, we believe scale should strengthen—not dilute—our mission. We are building the future of care for older adults, grounded in purpose, accountability, and respect for the people and communities we serve. The Job You will be joining the SCAN team focused on digital marketing to support Marketing and Direct to Consumer Sales initiatives. This full-time position will plan, setup, manage and optimize digital marketing campaigns in platform, coordinate deliverables, and analyze and report on digital marketing performance metrics, working in conjunction with the Digital Marketing and Sales Manager. The successful candidate should be a proactive, detail-oriented collaborator with strong digital media understanding and execution skills, capable of driving results that enhance both marketing visibility and direct-to-consumer sales outcomes. You Will - Develop and implement comprehensive digital marketing strategies aligned with Marketing and Direct to Consumer Sales objectives to drive full funnel performance. - Plan, setup, manage and optimize digital marketing campaigns directly in Google, Meta, and other platforms as needed - Collaborate with marketing team and agency partners to plan, coordinate, and deliver high performing digital marketing campaigns across multiple channels including Paid Search, Performance Max, Paid Social, Display, Online Video and CTV. - Optimize campaign performance through data-driven decision making, A/B testing, and continuous refinement of targeting, messaging, and creative elements. - Monitor and analyze key performance metrics to evaluate campaign effectiveness, providing actionable insights and recommendations for improvement. - Compile detailed performance reports from agency partners that highlight ROI, conversion metrics, and other relevant KPIs for stakeholders into a shared repository. - Stay current with digital marketing trends, tools, and best practices to implement innovative approaches that drive marketing and sales results. - Sr / Lead Role (prioritizes assignments, provides assistance, scheduled work, but does NOT directly supervise - We seek Rebels who are curious about AI and its power to transform how we operate and serve our members. - Actively support the achievement of SCAN’s Vision and Goals. - Other duties as assigned. Your Qualifications - Bachelor’s Degree in Communications, Advertising, Marketing, Business, Computer Science, Economics, User Experience, Mathematics, Psychology, or related field preferred - 3-5 years of experience in digital marketing with deep expertise in digital media and direct-to-consumer marketing or comparable experience - Experience with strategic planning is preferred - Should have an understanding of digital campaign performance, attribution, and optimizations - Should have expertise in improving conversion funnel - Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required - Agency background is preferred - Google AdWords, Analytics and Google Data Studio experience preferred - Social Media Experience with some of the following platforms: Meta, Youtube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferred - Excellent written and verbal communication skills - Familiarity with website analytics and reporting as it relates to digital marketing - Ability to work and deliver multiple projects simultaneously on tight deadlines - Excellent organizational and project management skills What’s in it for you? - Base salary range: $80,300 to $116,197 annually - Work Mode - Remote - An annual employee bonus program - Robust Wellness Program - Generous paid-time-off (PTO) - Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday - Excellent 401(k) Retirement Saving Plan with employer match and contribution - Robust employee recognition program - Tuition reimbursement - An opportunity to become part of a team that makes a difference to our members and our community every day! We're always looking for talented people to join our team! Qualified applicants are encouraged to apply now! At SCAN we believe that it is our business to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects our community through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. SCAN is proud to be an Equal Employment Opportunity and Affirmative Action workplace. Individuals seeking employment will receive consideration for employment without regard to race, color, national origin, religion, age, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender perception or identity, age, marital status, disability, protected veteran status or any other status protected by law. A background check is required. #LI-BB1 #LI-Remote Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

• Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral programs aligned with regional business objectives. • Develop and manage lifecycle marketing campaigns to maximize user activation, retention, and lifetime value. • Implement strategies based on segmentation, personalization, and automated user journeys. • Analyze campaign data and user behavior to make data-driven decisions and improve campaign performance. • Conduct A/B testing and other optimization methodologies to enhance campaign effectiveness. • Collaborate with product, content, and operations teams to ensure campaign alignment and success. • Report KPIs and campaign results, proposing continuous improvements. • Stay updated on digital marketing trends, growth hacking techniques, and the crypto ecosystem.

Senior Paid Media Strategist (Remote) About the role In this role, you will be responsible for growing and retaining a portfolio of 4-7 B2B SaaS clients through ongoing relationship nurturing and strategic hands-on management of Paid Media platforms (including but not limited to Google, Bing, LinkedIn and Meta Ads). The Senior Paid Media Strategist will report to the Director of Paid Media to achieve the company's long-term goals by consistently delivering WOW results for our clients. About Powered by Search We are a global team of fully distributed and remote-first consultants globally in 8+ countries across North America, Europe, and Asia Pacific. Our mission is to make B2B SaaS companies unstoppable. We do this using a proven methodology that we ruthlessly execute to deliver client results. We have a talented and diverse team that live by our core values: - Always be in it to win it. - Give a shit. - Be obsessed with serving others. - Practice a growth mindset. - When we fail, don’t lose the lesson. Responsibilities: - Own the strategy development, execution, and optimization of paid advertising campaigns for a portfolio of 4-7 clients - Manage forecasts and budgets for your portfolio in alignment with quarterly and annual targets - Analyze and translate complex data into persuasive narratives and reports tailored for decision-makers and C-level executives - Establish relationships with clients as a trusted advisor, consulting on campaign strategy that aligns with the clients' KPIs and targets - Conduct onboarding for new clients ensuring a seamless transition from sales to marketing The ideal candidate will have: - 3+ years of hands-on experience running paid media campaigns - Ability to clearly communicate results and how we got there through written reports and live meetings with the clients - Experience marketing B2B brands, preferably in the SaaS space - Successful track record of achieving or exceeding MQLs, SQL, and pipeline targets - Strong analytical focus, with experience in tracking marketing campaigns and pulling actionable insights from data - Ability to effectively communicate through written and verbal mediums - Experience with employing tactics across paid advertising, social, content marketing, and email marketing is a plus - Demonstrated ability to analyze data, apply critical thinking, and clearly articulate how it addresses the client’s business objectives. - Experience with CRMs (Salesforce, HubSpot, etc.) and ABM platforms (6Sense, DemandBase, etc.) is a plus. Perks & Benefits: - This role is fully remote - 5 weeks of paid time off - We offer competitive compensation plus quarterly bonuses - Flexible working hours (requires 4 overlap hours with 9 am-5 pm EST) - Paid training (school, events, conferences) - *For full-time Canadian residents only - comprehensive health, dental, and eye care We really care about our team. We’re rated 5/5 on Glassdoor with a 99% approval rating.