• Lead, mentor, and coach junior and intermediate SEO specialists • Review team output, provide QA, and ensure continuous improvement • Ensure your team adheres to SOPs, deadlines, and quality standards • Drive accountability for performance across your SEO pod • Build SEO strategies aligned with client goals in partnership with cross functional teams • Present insights, performance trends, and strategic recommendations • Own SEO strategy execution across multiple B2B clients • Oversee local, national, and video SEO campaigns • Improve and refine SEO processes, SOPs, and best practices • Create testing frameworks and present learnings to the broader SEO team • Stay ahead of industry trends, algorithm changes, and SEO innovations • Conduct advanced technical SEO audits and oversee implementation • Develop keyword cluster maps and topic authority frameworks • Monitor analytics, conversions, bounce rates, rankings, and engagement • Build action plans for clients to improve visibility and performance • Work cross-functionally with content, dev, and paid media teams • Set up and evaluate analytics, dashboards, and reporting structures • Report on team metrics, client results, and operational accomplishments • Communicate strategies, blockers, risks, and results to management

• Develop and execute SEO-focused content briefs and outlines for blogs, landing pages, and resource content • Write and edit clear, compelling, and technically accurate content that aligns with brand voice and target personas • Perform keyword research, topic clustering, and SERP analysis to identify opportunities and inform content roadmap • Optimize existing content for rankings and conversions (on-page SEO, internal linking, CTAs, meta data, headers) • Use analytics tools to monitor performance and refine content strategy • Stay current on SEO trends, algorithm updates, and content best practices and translate them into actionable recommendations