• Generating new sales and revenue by using resources to research untapped market sectors • Manage and maintain existing customer relations by constant contact/communication • Efficiently managing assigned Sales Areas including qualifying prospects, handling minor grievances, helping collect payments • Monitoring competition • Participating in Trade Shows and conferences • Maintaining a log of activity, call reporting system and/or CRM for assigned region • Learning and increasing product knowledge through job site visits • Developing a traveling agenda that allows personal interaction with each client at least once a quarter • Following IDE policies and procedures • Participating in Sales Development seminars once a year • Serving as a Brand Ambassador for IDE and its suppliers • Arranging and Scheduling Sales Trip for obtaining new sales leads and opportunities

• Visit assigned retail stores and flooring showrooms regularly to build and maintain relationships with retail staff. • Train retail sales associates and store managers on Urban Surfaces product lines, unique selling points, and installation options. • Ensure in-store displays are clean, updated, and well-merchandised to drive product visibility and sales. • Coordinate with the marketing team to deliver and maintain POP (point-of-purchase) materials and promotional displays. • Provide hands-on product demos and mini trainings to store teams. • Influence sell-through by educating retail associates and promoting preference for Urban Surfaces among customers. • Track and report store visits, display compliance, and sales opportunities using CRM or field reporting tools. • Serve as the point person for showroom product performance feedback, inventory issues, and display updates. • Attend local retail events, promotions, or open houses to support partner stores and promote brand awareness. • Collaborate with Regional Sales and Product teams to ensure alignment on goals and initiatives. • Meet or exceed monthly and quarterly territory sales targets.

• Map and prospect startups at different stages (early stage, growth, scale-up) that align with the company's strategy. • Build and maintain active relationships with accelerators, investment funds, innovation hubs and startup communities. • Assess strategic fit, technological maturity and business models of startups. • Structure clear and concise partnership proposals that highlight mutual benefits. • Conduct agile negotiations suited to the pace of startups. • Manage the partnerships pipeline. • Monitor technology and innovation trends (AI, SaaS, fintech, healthtech, edutech, etc.) to anticipate opportunities. • Support pilots and proof-of-concepts, ensuring alignment between the startup and internal teams. • Produce reports and metrics on partnership performance.

• Supports Client Relationship Managers (CRM) by acting as the day-to-day quarterback for client needs • Ensuring smooth coordination between accounting, advisory, and internal teams • Creating consistency, reliability, and proactive support for CRMs while developing their own skills