• Evaluate potential acquisition targets using our investment criteria. • Assess corporations to identify viable carve-out opportunities. • Maintain and oversee data integrity within our CRM, ensuring accuracy of KPIs and dashboards. • Conduct detailed market analysis on new verticals and geographies to support expansion efforts. • Identify and map relevant software M&A advisors. • Research and assess third-party data sources, industry lists, and trade conferences. • Assist in due diligence processes, including market analysis, contract review, and competitor research. • Support Business Development Executives and Group Leaders with specialized research initiatives.

• Campaign Impact Analysis: Quantify and communicate the effectiveness of multi-channel brand and integrated marketing campaigns using advanced analytical methodologies. • Cross-Functional Collaboration: Partner closely with brand marketing, media, CRM, creative performance, product marketing, finance, trading, and analytics teams to align campaign performance metrics with acquisition, conversion, and player engagement KPIs. • Strategic Insights Development: Translate historical performance data into actionable insights that shape future campaign strategy, budgeting decisions, and channel mix optimizations • Marketing Forecasting & Planning: Collaborate on pre-campaign forecasting and post-campaign reviews, leveraging predictive analytics and modeling techniques to anticipate campaign outcomes. • Performance Storytelling: Create and deliver high-impact dashboards and reporting using tools like Tableau and SQL that consolidate marketing performance into a clear, strategic narrative for leadership and stakeholders. • Integrated Measurement: Connect upper-funnel brand marketing results to downstream outcomes such as acquisition cost, incremental revenue, lifetime value, and trading impact. • Product Marketing Performance Reporting: Design reporting frameworks and dashboards that measure the impact of go-to-market product launches, feature adoption, customer engagement, and retention. Deliver actionable insights that inform feature-level growth strategies

• Create dashboards for leaders and teams across Benepass, providing clear visibility into performance, customer trends, and operational health • Analyse performance metrics, investigate anomalies, and deliver clear, data-backed narratives to guide decisions. Your work will help functional leads understand what’s driving results and where to focus next • Help standardize definitions across the company so terms like “churn,” “revenue,” or “active user” mean the same thing to everyone. Build consistent processes for metric calculations and ensure all dashboards pull from a trusted, unified data layer