The people you’ll like to work with and things you'll enjoy impacting: As a Performance Marketing Manager reporting to the Head of Digital Acquisition in our Global Marketing team, your purpose will be to help drive global customer acquisition for both Booksy B2B and B2C. In this role, you will blend analytical rigor with creative experimentation to launch campaigns, build multichannel programs, optimize funnels, and own the KPIs that fuel product-led growth. You’ll work cross-functionally with Creative, Product Marketing, Product, Data, Operations, and Leadership to accelerate acquisition. This role sits in a rapidly growing part of our business and requires someone who is scrappy and testing-obsessed. Expectations are high and the work moves quickly so the environment can be ambiguous, demanding, and high-pressure at times. What You'll Do - Aid in managing paid acquisition programs across SEM, paid social (TikTok, Meta, Pinterest, Reddit), and other digital channels. - Own a quarterly roadmap that prioritizes new initiatives like audience segmentation, creative optimization and iteration, and new channel testing. - Monitor key performance metrics including CAC, LTV, conversion rates, and CTR across channels and campaigns. - Own reporting, pacing, and forecasting: You’ll manage ongoing performance tracking, ensure spend is driving efficient, scalable growth, and identify insights and trends. - Collaborate closely with the Web, Creative, Brand, and Product Marketing teams to ensure briefs, ad copy, visuals, and landing page messaging are highly optimized for driving acquisition. Salary range for this position is $75,000 - $103,000.

• Plan, create, and manage Facebook ad campaigns across various objectives including awareness, traffic, conversion, and lead generation. • Conduct thorough audience research and segmentation to target relevant demographics effectively. • Develop compelling ad creatives and copy in collaboration with content and design teams. • Monitor campaign performance metrics and KPIs; analyze data to optimize campaigns for better results. • Manage budgets and bidding strategies to maximize cost-efficiency and ad performance. • Perform A/B testing on ad creatives, formats, and audiences to identify the most effective strategies. • Stay up-to-date with Facebook Ads platform updates, policies, and industry trends. • Prepare regular reports on campaign performance and insights for stakeholders. • Collaborate with marketing team to integrate Facebook ads with overall marketing strategies.

• Develop, implement, and optimize PPC campaigns across Google Ads, Bing Ads, and other relevant platforms • Conduct thorough keyword research to identify relevant search terms for services we offer • Create and manage ad copy, landing pages, and overall campaign structure to maximize lead generation • Monitor, analyze, and report on campaign performance, making real-time adjustments to improve ROI • Use A/B testing, heatmaps, and analytics to optimize conversion rates and reduce cost-per-click (CPC) • Manage bid strategies and budgets to ensure campaigns remain within target KPIs • Stay up-to-date with the latest trends and algorithm changes in PPC and SEM • Collaborate with the content, design and development teams to align ad strategies with overall business goals • Provide insights and recommendations on new platforms or strategies to expand reach • Regularly communicate with stakeholders regarding campaign performance and improvement plans

• Lead PPC strategy and performance for a niche US agency • Manage campaigns, optimize performance, lead a team, and advise key clients. • Create tailored paid search strategies to increase visibility and generate high-quality leads across platforms like Google Ads, Microsoft Ads, Facebook, Instagram, YouTube, and others. • Oversee daily search marketing activities, including campaign planning, keyword research, A/B testing, and optimization. • Build campaign attribution models and reporting systems to measure effectiveness. • Track KPIs like lead volume, cost per lead, conversion rates, and ROI, using data to drive improvements. • Lead and mentor the paid search team, ensuring performance targets are met. • Act as the primary point of contact for key accounts, participating in client communications and meetings.