• Lead Platform Services quarterly GTM launch activities that may be complex and include high-stakes offerings independently, ensuring successful outcomes.  • Develop expertise on the Outreach AI Revenue Platform and best practices; be known as product and customer subject matter expert. • Develop strategic GTM plans for each release and execute in close collaboration with Product Management, Partners, Marketing, Enablement, Pricing & Packaging, Sales and Post-Sales teams. • Liaise with the Partner team to identify strategic partner integration and co-marketing opportunities. • Understand the competitive landscape to clearly articulate differentiators and gaps across Outreach Platform features and integrations. • Deliver a strong bill of materials for each release to ensure we have the content to support go-to-market efforts beyond PMM. • Collaborate with all areas of marketing to drive event content, product videos, demos, training materials, case studies, campaigns, and PR/AR to increase product awareness.

• Develop and tailor product marketing plans that include country/region-specific targeting, value proposition, key messaging, competitive analysis, ICP targeting, and sales enablement plans that impact revenue growth in North America. • Communication and Storytelling: Effectively articulating & communicating the value proposition of LRN solutions to both internal stakeholders and external customers. • Work closely with marketing, product, and in-region sales teams to help drive our go-to-market strategy, positioning, and sales enablement. Produce enablement collateral including: fact sheets, sales slides, videos, discovery questions, talk points and emails. • Stay up to date on the external market and competitors: Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessary. • Own launch execution for key products and identify opportunities to drive product-led growth. Help define and scope product marketing and related campaign projects, and take ownership of assigned projects, following them through from planning to drafting to review to revision. • Participate in Voice of Customer interviews, analyzing findings, and identifying areas of opportunity across sales, messaging, PR and marketing collateral. • Ensure we’re resonating in market. Evaluate and establish product descriptions, features, value propositions, and differentiators resonate across different channels with our ICP. • Drive adoption of marketing and sales collateral. Help improve the organization and delivery of existing marketing collateral, reduce redundancy, eliminate outdated or unnecessary information, and improve overall product-related content experience. • Develop case studies in collaboration with clients to highlight client success stories, showcasing the impact of LRN solutions. • Lead the writing and submission of award applications that spotlight LRN’s innovation and leadership in the ethics & compliance and technology space.

• Lead the implementation of SAP PS including PMMO for an A&D customer S/4HANA implementation

• Own and execute GTM for vertical-specific paid events (workshops, bootcamps, conferences) and companion newsletters. • Plan and publish high-signal promo/content in sync with events and newsletter cadence. • Design and run integrated campaigns per event — speaker reveals, agenda teases, clips, tool walkthroughs, and post-event recaps. • Build and manage partner distribution: authors, creators, community operators (Reddit, Discord, GitHub, LinkedIn groups, Meetups, YouTube/Twitch). • Structure rev-share/list-share deals, newsletter swaps, co-hosted streams, and “bring-a-friend”/teams bundles to maximise net-new reach and profitable conversions. • Run small, disciplined paid boosts/retargeting only where it compounds partner traction and preserves margins. • Coordinate AMAs, contributor co-promotions, quote drops, and partner spotlights that feel practitioner-to-practitioner. • Use tools (e.g., ChatGPT/Claude, Descript, Whisper, simple clipper tools) to turn raw talks/interviews into shorts, threads, carousels, and email snippets. • Build repeatable packaging workflows: from long-form assets to channel-native posts and landing pages in hours, not days. • Implement lightweight personalisation and scheduling at scale without sacrificing authenticity. • Define and track KPIs that matter: net-new email capture, cost per net-new attendee, view→register, register→attend, newsletter→event conversion, sponsorship pipeline value. • Build simple dashboards for weekly reporting across events, partner sources, and newsletters (UTMs/source tags mandatory).