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Product Marketing Manager
Location
Pennsylvania
Posted
109 days ago
Salary
0
Seniority
Senior
Job Description
Product Marketing Manager
LRN
• Develop and tailor product marketing plans that include country/region-specific targeting, value proposition, key messaging, competitive analysis, ICP targeting, and sales enablement plans that impact revenue growth in North America. • Communication and Storytelling: Effectively articulating & communicating the value proposition of LRN solutions to both internal stakeholders and external customers. • Work closely with marketing, product, and in-region sales teams to help drive our go-to-market strategy, positioning, and sales enablement. Produce enablement collateral including: fact sheets, sales slides, videos, discovery questions, talk points and emails. • Stay up to date on the external market and competitors: Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessary. • Own launch execution for key products and identify opportunities to drive product-led growth. Help define and scope product marketing and related campaign projects, and take ownership of assigned projects, following them through from planning to drafting to review to revision. • Participate in Voice of Customer interviews, analyzing findings, and identifying areas of opportunity across sales, messaging, PR and marketing collateral. • Ensure we’re resonating in market. Evaluate and establish product descriptions, features, value propositions, and differentiators resonate across different channels with our ICP. • Drive adoption of marketing and sales collateral. Help improve the organization and delivery of existing marketing collateral, reduce redundancy, eliminate outdated or unnecessary information, and improve overall product-related content experience. • Develop case studies in collaboration with clients to highlight client success stories, showcasing the impact of LRN solutions. • Lead the writing and submission of award applications that spotlight LRN’s innovation and leadership in the ethics & compliance and technology space.
Job Requirements
- 5-7 years of product marketing experience at a B2B SaaS organization.
- Bachelor’s degree in marketing, business, communications, or a related field preferred.
- Proven experience conducting competitive landscape and customer research
- Strong copywriting skills with the ability to distill complex ideas into clear, compelling messaging.
- Excellent written and verbal communication skills.
- Experience working directly with external clients, including co-developing marketing assets, case studies and award submissions.
- Experience with marketing tools (e.g., HubSpot, Salesforce, Pendo and Parmonic)
- Demonstrated ability to collaborate cross-functionally across product, sales, customer success, and marketing teams.
- Enthusiastic team player with a proactive, flexible, and can-do attitude.
- Relentless curiosity and a knack for understanding people and what drives them.
- Self-starter with sound judgment, strong prioritization skills, and the ability to manage multiple projects simultaneously.
- Comfortable navigating ambiguity and contributing to solutions in undefined or evolving areas.
Benefits
- Flexible PTO plus US public holidays
- Excellent healthcare plan including eye & dental care
- Excellent 401K with employer match
- Life Insurance, Short term and long term disability benefits
- Health & Wellness reimbursements
- Health Saving & Flexible spending account
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