Be part of Affinity Development Group (ADG), a company specializing in affinity programs for clients and products.
Field Marketing Manager
Location
Oregon
Posted
59 days ago
Salary
$73K / year
Seniority
Senior
Job Description
Field Marketing Manager
Affinity Development Group
• Raise awareness of the Costco Auto Program at Costco Warehouses. • Build relationships in assigned territories through a combination of virtual/onsite meetings. • Develop and maintain strong relationships with client decision makers while staying aligned with their goals and objectives. • Provide superior client service and demonstrate consistent commitment to long term partnership success. • Create and execute territory specific marketing plans to increase program visibility and member engagement. • Develop and implement marketing campaigns to support new product launches and promotional initiatives. • Monitor competitor activity through research and field observation to inform strategic recommendations. • Oversee end to end program execution, including material receipt, placement accuracy, vehicle display readiness, and required photo documentation. • Analyze and report key data, including individual, district, and regional metrics to support strategic decisions related to marketing, displays, and program education.
Job Requirements
- Bachelor’s degree or 3+ years of related experience, or an equivalent combination of education and experience.
- Valid driver’s license and ability to lift up to 50 lbs.
- Ability to travel 50% of the year (26+ weeks), including overnight, multi state, and occasional international travel.
- Able to independently plan and manage all travel logistics.
- Excellent communication, presentation, and writing skills, including confident delivery of onsite and virtual presentations.
- Strong active listening, objection handling, and multi level communication abilities.
- Highly organized, detail oriented, and strong in time management.
- Self motivated, able to work independently with minimal supervision, and effective in team environments.
- Friendly, professional demeanor with a positive attitude.
- Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams).
Benefits
- Health insurance
- Professional development opportunities
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• Contribute to a variety of projects from content and graphics to publishing final materials. • Contribute to the development of the overall marketing strategy. • Design branding materials, including logos, graphics, templates, and other images. • Use statistics and other tools to track the effectiveness of the existing marketing strategy. • Provide feedback to marketing and management teams. • Collaborate with graphic designers, web specialists, and other technical team members to create successful marketing campaigns. • Use social media to advertise products and solutions. • Develop strategically placed advertisements to reach a niche demographic. • Communicate new strategies to other members of the team. • Present findings to management team. • Initiate new marketing tactics and techniques to include in next year’s strategy.
• Take full ownership of performance outcomes on specific projects. • Identify high-leverage opportunities across creative, audience, funnel, offer, and structure. • Partner with Growth Strategists to steer spend decisions. • Monitor, trim, scale, add ads, and rotate past performers. • Demonstrate deep understanding of strategic project outcomes and constraints.
• Identify gaps in account structure, test processes, targeting, ad setups for media buying. • Partner with teams to determine thresholds using multiple data sources for comprehensive tracking. • Optimize testing architecture for campaigns.
• Take full ownership of performance outcomes on specific projects. • Act as a strategic growth driver by identifying high-leverage opportunities across creative, audience, funnel, offer, and structure. • Partner with Growth Strategists to steer spend decisions and lead end-to-end media operations. • Identify gaps in account structure, test process, targeting, placements, bid strategies. • Research the market, product, and competition. • Create comprehensive performance tracking using advanced Google Sheets capabilities. • Optimize testing architecture by building efficient structures for testing campaigns. • Monitor, trim, scale, add ads, and rotate past performers in campaign management.
