We are looking for a creative and detail-oriented Content Writer (GEO) to join our team. The ideal candidate will be responsible for producing high-quality, engaging, and optimized content tailored to specific geographic markets. You will play a key role in developing content strategies that resonate with target audiences across different regions while maintaining brand consistency. Key Responsibilities: - Create compelling and original content for blogs, websites, landing pages, and marketing materials - Localize and adapt content based on specific geographic regions (GEO targeting) - Conduct research on regional trends, audience preferences, and competitors - Optimize content using SEO best practices and keyword strategies - Collaborate with marketing and design teams to align content with campaigns - Edit and proofread content to ensure clarity, accuracy, and consistency - Manage multiple projects and meet deadlines in a fast-paced environment

• Support technical SEO audits (crawlability, indexation, site performance, structured data) • Identify and document issues related to site health using tools and manual review • Partner with developers to implement fixes and validate changes • Contribute to ongoing SEO best practices and governance • Own on-page SEO execution across client websites (metadata, internal linking, content structure, schema recommendations, etc) • Conduct keyword research and map opportunities to content and site architecture • Optimize existing content and partner with content teams on new content creation • Ensure alignment between search intent, content experience, business goals, and SEO best practices • Monitor and report on SEO performance using tools like Google Search Console (GSC) and analytics platforms (GA4, etc.) • Translate data into insights and actionable recommendations • Support measurement frameworks that connect SEO efforts to business outcomes • Utilize industry tools (such as Ahrefs, Screaming Frog) for audits, research, and monitoring • Contribute to scalable workflows and documentation for SEO delivery • Partner with Behavioral Analytics, CRO, and Strategy teams to align SEO with broader digital initiatives • Support integrated campaigns that connect SEO, content, and experimentation • Participate in client meetings and contribute to recommendations and presentations

• Lead and execute the company's SEO content strategy across Europe, North America, Asia, & LATAM; • Develop and implement a comprehensive global SEO content strategy to drive organic traffic, sales, and improve search rankings across 15+ languages.; • Lead the on-site SEO team, providing guidance, mentorship, and performance management; • Define our client's SEO approach to on-page, content, localization, and UX; • Collaborate with cross-functional teams, including inbound marketing, product, growth, design, and development, to ensure seamless integration of SEO best practices into website and content development processes; • Own the reporting structure for markets, regional stakeholders, and senior management; • Stay updated on industry trends, algorithm changes, and emerging SEO and content marketing techniques. Proactively apply new strategies for continuous improvement.

• Develop and execute a comprehensive SEO strategy, aligning it with business objectives and focusing on improving organic search rankings, organic traffic, and conversion rates. • Lead and manage a team of SEO specialists, providing guidance, mentorship, and performance evaluations to ensure the team's continuous growth and success. • Conduct keyword research and analysis to identify relevant search terms and opportunities within the travel industry, and optimize website content accordingly. • Develop SEO audits, establish prioritized recommendations and coordinate their effective execution with stakeholders. • Monitor and analyze website performance using SEO tools and analytics platforms, and provide regular reports with actionable insights to stakeholders. • Stay up to date with the latest trends, algorithm changes, and best practices in SEO, user search behavior, adapting strategies to maintain a competitive edge. • Conduct thorough competitive analysis to identify industry trends, benchmark performance against competitors. • Collaborate with web development teams to integrate SEO best practices deep into their website platform to be able to grow organic traffic in the long tail. • Collaborate with content development and translation teams to ensure SEO best practices are taken into account through the multilingual copywriting and translation processes. • Stay informed about the latest developments in the travel industry, such as emerging destinations, popular travel experiences, and customer preferences, and incorporate them into SEO strategies and content creation. • Collaborate closely with marketing teams to integrate SEO strategies into broader marketing initiatives, including affiliate marketing, social media campaigns, email marketing, and digital advertising.