• Build and maintain monthly posting calendars across IG, TikTok, Pinterest, and YouTube Shorts. • Create & maintain a Pinterest moodboard as a shared inspiration hub for other creators. • Film, edit, and post original content at high velocity (e.g. ~5x/week IG, ~10x/week TikTok). • Handle inbound UGC/affiliate/influencer collab requests, routing them into paid/organic programs. • Manage creator relationships, content collaborations, and paid partnerships across all brands. • Source and vet creators aligned with brand voice and goals. • Negotiate deliverables and fees, and oversee campaign execution from outreach through content delivery. • Follow top TikTok/Instagram strategists and official platform accounts to anticipate changes. • Daily engagement: comments, DMs, collabs, social listening. • Track growth, engagement, conversions, and share-of-voice.

• Develop and execute comprehensive brand strategies to position our website as a leader in the gifting industry. • Define and maintain brand guidelines, ensuring consistency in messaging, tone, and visual elements across all platforms. • Partner with our Social Media Manager to create and strategize on compelling, engaging social content. • Oversee email & SMS copy, website copy, product descriptions, blog posts, social media content, and email newsletters in partnership with cross-functional teams. • Collaborate with design teams to develop visually appealing assets that align with the brand's aesthetic and values. • Conduct market research and analyze consumer trends to identify opportunities for brand growth and differentiation. • Identify and cultivate partnerships with businesses, brands, and organizations to enhance brand visibility and reach new audiences. • Work with our publicist to identify press and award targets. • Plan and execute integrated marketing campaigns that drive brand awareness, customer acquisition, and retention. • Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of branding initiatives and optimize strategies for maximum impact. • Champion the customer experience by ensuring that all brand touchpoints reflect our commitment to excellence and customer satisfaction. • Provide guidance and leadership to cross-functional teams, fostering a collaborative and innovative work environment. • Other ad hoc business or strategic projects as needed.

• Own acquisition performance for assigned e-commerce clients (primarily U.S. brands). • Join client calls, present results, and provide recommendations. • Convert client goals into clear channel strategies, budgets, and test plans. • Conduct keyword research, technical audits, and competitive analysis using SEMRush (preferred), Ahrefs, or similar tools. • Optimize site structure, metadata, internal linking, and on-page content. • Manage Google Ads and Microsoft Ads campaigns end-to-end. • Optimize campaigns for ROAS, CPA, and conversion goals. • Run A/B tests, refine audiences, and create structured test plans. • Support paid social campaigns across Meta, TikTok, Pinterest, LinkedIn. • Manage audience segmentation, creative briefs, and campaign optimizations. • Manage affiliate networks (Impact, ShareASale, Rakuten, Awin). • Recruit partners, monitor performance, and manage offers. • Build dashboards in GA4, Looker Studio, and platform tools. • Own UTM strategy, tag validation, and conversion tracking QA. • Produce clear weekly and monthly performance reports.

• Prepare independent action plans and manage relationships with business transformation stakeholders, setting appropriate expectations on timing/scheduling of activities. • Review and keep logged requests that would include key contact, description of request, and category assignment (revenue generating, expense avoidance, system/process efficiency) with rationale. • Help gather information required in adequately assessing risk/opportunity of business requirements and subsequent transformation, incl. compiling sales projections, systems costs/expenses, review of transactional data, licensing impact, software/hardware needs, etc. • Serve as initial touchpoint to review requests with stakeholders to understand business parameters, timeline urgency (if any), initial scope/sizing, systems composition, data elements and any special needs. • Capture requirements, maintain log of meeting minutes/communications, and provide progress update while setting appropriate expectations by accountable parties for completing their tasks, assignments, data mapping, solutioning exercises, and required development. • Upon approval, help identify the resources & subject matter experts, document the project plan, and track the formal timelines for executing the various tasks and subtasks needed to complete onboarding of new businesses, the conversion of source web platforms to GEP, and the preparation of systems go-live. • Act as the central point of contact for targeted integration to help guide/advise stakeholders, assess the need/level of communications across teams, provide regular updates, and provide any templates/training documentation from other integrations. • Provide targeted integration teams and/or business teams with overview and key insights on GEP capabilities, feature sets, use cases, metrics, and overall how customers and TSMs use the Web site. • Track the day-to-day details and be ready to provide updates that identify risks/delays to important milestones, impact to project costs, conflicts in resource scheduling, and any need to adjust plans.