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To deliver the best brand building, sales leadership, and retail services everywhere pet products are marketed or sold.
Director of Sales – Channel Strategy
Location
Colorado
Posted
83 days ago
Salary
$130K - $160K / year
Seniority
Lead
Job Description
Director of Sales – Channel Strategy
Chuck Latham Associates, Inc.
• Serve as the primary leader for all retail headquarter interactions across pet specialty, mass, and independent channels. • Build and nurture relationships at all levels of retail organizations: merchants, directors, VPs, marketing, operations, replenishment, finance, and supply chain. • Lead line reviews, joint business planning (JBP), strategic account planning, and quarterly business reviews. • Grow distribution, secure new listings, expand assortment, and drive in-store and digital activation programs. • Establish clear KPIs tied to execution, distribution, sales velocity, promo performance, and field reporting. • Hold brokers accountable for results, while equipping them with the tools, data, and direction needed for success. • Conduct recurring meetings, market visits, and business reviews to ensure consistent performance. • Deliver annual and quarterly revenue goals across retail and ecommerce channels. • Own channel-specific strategies, price ladders, MAP compliance, trade optimization, and promo planning. • Lead customer-level P&Ls, forecasting, planning, and commercial decision-making. • Identify and close growth opportunities across assortment, placement, and activation. • Partner with Operations and Marketing to generate new product ideas informed by retail insights and market trends. • Build sell-in ready, commercially compelling materials. • Ensure new items are retail-ready from a packaging, claims, and operational standpoint. • Define long-term, segmented channel strategies for brick and mortar, ecommerce, and emerging channels. • Collaborate with Marketing on integrated go-to-market, performance campaigns, retail media, and in-store activation. • Support S&OP inputs including demand forecasting, promo lifts, new item ramps, and supply alignment. • Mentor a high-performance team on the broker team of account managers and key account leads.
Job Requirements
- 8–12+ years in CPG sales, key account management, or channel strategy (pet preferred; adjacent CPG accepted)
- Deep experience owning brick-and-mortar retail HQ relationships.
- Demonstrated success managing a broker network and driving KPI accountability.
- Strong sales foundation: commercial planning, forecasting, pricing, P&L ownership.
- Familiarity with ecommerce (Amazon, Chewy, retail.com); ability to scale into full ownership.
- Proven operator with strong relationship-building, negotiation, and communication skills.
- Entrepreneurial mindset suited for a high-growth, scrappy environment.
- Ability to travel 50%.
Benefits
- medical, dental and vision coverage
- life and short-term and long-term disability coverage
- paid time off
- 401K participation and company match
- more
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