• Plan, build, manage, and optimise multi-channel digital campaigns across Google, LinkedIn, Meta, and other relevant platforms. • Execute full-funnel paid media strategies, including awareness, consideration, conversion, and retargeting campaigns. • Manage campaign budgets, timelines, and performance metrics to maximise ROI. • Set up and manage Google Ads campaigns, including: • Search Ads • Google Display Network (GDN) • Remarketing and retargeting audiences • Plan, build, and optimise LinkedIn advertising campaigns, including: • Sponsored Content • Carousel Ads • Lead Gen Forms and retargeting • Implement and manage retargeting campaigns across platforms using pixels, audiences, and event tracking. • Test and optimise ad formats, audiences, bids, messaging, and creative to improve performance. • Set up and maintain Google Tag Manager, including tags, triggers, and variables. • Ensure accurate conversion tracking across websites, landing pages, and advertising platforms. • Work with Google Analytics (GA4) to monitor traffic, conversions, and campaign performance. • Troubleshoot tracking issues and ensure data accuracy across platforms. • Develop dashboards and campaign reports with clear insights and recommendations. • Collaborate with designers and content teams to develop compelling digital assets aligned with campaign objectives. • Brief creative teams on performance considerations for ads, formats, and placements. • Support landing page optimisation in collaboration with web and UX teams. • Co-ordinate social media campaigns across relevant channels, ensuring alignment with paid media, messaging, and campaign objectives. • Plan, schedule, and manage EDM (email marketing) campaigns, including audience segmentation, basic automation workflows, and performance tracking.

​Looking for Filipino (Philippines-based) candidates Job Role: Digital Marketing Lead Compensation range: 2,100 AUD / Monthly Engagement type: Independent Contractor Agreement Work Schedule:         This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time. Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home. Who The Client Is:The client is a global engagement marketing agencies who specialising in live and virtual events, strategic and digital communication, consulting and community solutions. They design human-centric solutions that unleash the power of people to deliver innovation and growth for their clients. As a dynamic and vibrant organisation, they are dedicated to fostering a positive and inclusive workplace culture. Role Overview: As a Digital Marketing Lead – Campaigns & Performance, you will be responsible for planning, executing, and optimising integrated digital advertising campaigns to drive event registrations, engagement, and measurable outcomes. This role is hands-on and execution-focused, with a strong emphasis on paid digital media, conversion tracking, and performance optimisation across multiple platforms. You will work closely with creative, marketing, and project teams to ensure campaigns are technically sound, data-driven, and continually improving against KPIs. Key Responsibilities:  Digital Campaign Planning & Execution - Plan, build, manage, and optimise multi-channel digital campaigns across Google, LinkedIn, Meta, and other relevant platforms. - Execute full-funnel paid media strategies, including awareness, consideration, conversion, and retargeting campaigns. - Manage campaign budgets, timelines, and performance metrics to maximise ROI. Paid Media & Platform Management Set up and manage Google Ads campaigns, including: - Search Ads - Google Display Network (GDN) - Remarketing and retargeting audiences Plan, build, and optimise LinkedIn advertising campaigns, including: - Sponsored Content - Carousel Ads - Lead Gen Forms and retargeting - Implement and manage retargeting campaigns across platforms using pixels, audiences, and event tracking. - Test and optimise ad formats, audiences, bids, messaging, and creative to improve performance. Tracking, Analytics & Attribution - Set up and maintain Google Tag Manager, including tags, triggers, and variables. - Ensure accurate conversion tracking across websites, landing pages, and advertising platforms. - Work with Google Analytics (GA4) to monitor traffic, conversions, and campaign performance. - Troubleshoot tracking issues and ensure data accuracy across platforms. - Develop dashboards and campaign reports with clear insights and recommendations. Collaboration & Content Support - Collaborate with designers and content teams to develop compelling digital assets aligned with campaign objectives. - Brief creative teams on performance considerations for ads, formats, and placements. - Support landing page optimisation in collaboration with web and UX teams. - Co-ordinate social media campaigns across relevant channels, ensuring alignment with paid media, messaging, and campaign objectives. - Plan, schedule, and manage EDM (email marketing) campaigns, including audience segmentation, basic automation workflows, and performance tracking.

Role Description We are hiring a Digital Marketing Specialist to help us elevate and expand our digital presence. This is not a maintenance role; we are looking for someone who thinks ahead, executes with precision, and continuously looks for ways to improve how we show up digitally. This role requires someone who can operate 10 steps ahead, not just keep pace. Core Responsibilities - Website Ownership & Digital Experience - Own all website updates across pages, modules, and content - Upload and publish articles and digital content - Partner with third-party developers on enhancements and new modules - Ensure strong UX/UI across the entire website experience - Make updates directly using HTML/CSS when needed - Continuously improve site structure, performance, and usability - This is a true ownership function. The website should not stall, break, or fall behind - Paid Media Execution (Google + LinkedIn) - Launch, manage, and optimize campaigns across Google (Search/Display) and LinkedIn Ads - Monitor performance, budget pacing, and results - Audience research and segmentation (keyword and intent base / saved and matched audiences) - Continuously test and improve campaign performance - Identify opportunities to improve efficiency and ROI - SEO (Strategy + Execution) - Lead execution of SEO initiatives across technical, on-page, and content alignment - Conduct keyword research and implement optimizations - Improve rankings, traffic, and site performance - Continuously refine and adapt SEO strategy based on performance - You should be able to clearly articulate what is working, what is not, and why - AI Visibility & Digital Evolution - Ensure content and website are optimized for AI-driven search and discovery - Identify opportunities to improve visibility across evolving AI platforms using SEMrush AI Tool - Execute on initiatives that enhance how we show up in modern search environments - Report on performance, insights, and opportunities - We expect you to think about how digital presence is changing and adapt ahead of it - Digital Content Ownership - Own publishing and management of digital content across the website - Own repurposing strategy, analyze long-form assets and unfold them into LinkedIn native posts, plan quarterly calendar, coordinate designer and social media interns for publishing - Ensure alignment between content, campaigns, and distribution - Event & Campaign Support (Cross-functional) - Partner with Marketing Operations on event and webinar landing pages (embedded contact forms, and email automations) - Campaign execution and alignment - Ensure all digital assets are accurate, live, and functioning properly - Reporting & Performance Insight - Track and analyze performance across Google Analytics, SEMrush, Google Search Console, Looker Studio - Deliver monthly and quarterly reporting - Identify trends, gaps, and opportunities - Translate data into clear, actionable insights - You should be able to communicate performance clearly to both marketing and leadership Qualifications - 3–4 years of hands-on digital marketing experience - Proven experience executing and optimizing paid media campaigns (Google + LinkedIn) - Strong experience in SEO (technical, on-page, and performance tracking) - Experience owning and managing a website end-to-end - Working knowledge of HTML/CSS - Experience with Google Analytics, SEMrush SEO + AI Tool, and Looker Studio - Experience supporting a B2B environment - Ability to manage multiple priorities simultaneously - Strong written and verbal communication skills Benefits - Access to private medical insurance through MetLife - Life insurance policy via MetLife - 30-day Christmas bonus and a monthly technology stipend - Contribution of 8% of the employee's salary to a savings fund - Flexible vacation policy that allows you to manage your schedule and rest and recharge when you need to - Family-friendly benefits, extended parental leave for when you need to spend critical time with new family members, and employer-paid short-term and long-term disability - Support for individual development through certifications, continued learning, conferences, and more

Description LAC Federal is seeking a Digital Services Librarian to support a federal library in the Washington, D.C. area in managing and advancing digital library systems, data integration, and user-centered research platforms. This role supports initiatives to improve access, discoverability, and interoperability of agency research outputs across platforms such as digital repositories, research databases, and related systems. The selected candidate will work in a collaborative federal environment to enhance metadata workflows, validate APIs, improve user interfaces, and ensure compliance with federal mandates for public access, accessibility, and data transparency. This position is ideal for a librarian with strong technical skills and experience working at the intersection of metadata, digital systems, and research data. This position may be performed remotely or onsite in Beltsville, Maryland, depending on project needs. Responsibilities - Support integration of internal and external data sources into digital platforms (e.g., PubAg, Ag Data Commons, ORCID, ARIS) - Develop and maintain metadata workflows to improve data quality, consistency, and discoverability - Perform metadata mapping, normalization, and quality control using standards such as MARC21, Dublin Core, and MODS - Test, validate, and troubleshoot APIs supporting access to publications, datasets, and analytics - Collaborate with developers and stakeholders to improve system interoperability and data exchange - Conduct user experience (UX) analysis to enhance search interfaces and submission workflows - Support Section 508 accessibility compliance for digital content and user interfaces - Develop dashboards and reports to track metadata quality, integration performance, and usage metrics - Create documentation, SOPs, and training materials for library systems and workflows - Participate in testing, validation, and continuous improvement of digital library tools and processes - Provide support for automation of data pipelines and batch processing workflows - Contribute to cross-platform collaboration and metadata harmonization initiatives Requirements - Master’s degree in Library and Information Science (MLIS) from an ALA-accredited program, or related field (e.g., Information Science, Informatics, Computer Science) with equivalent library experience. - Understanding of the use of metadata schema and tools (in particular MODS, MARC/MARCXML, PubMed and JATS/XML). - Demonstrated experience with metadata standards (e.g., MARC21, Dublin Core, MODS) - Experience working with integrated library systems (ILS) or library services platforms (e.g., Ex Libris Alma/Primo or similar) - Advanced knowledge of library automation operations and digital library services platforms - Experience supporting data integration, metadata workflows, or repository systems - Familiarity with APIs, data exchange formats (JSON, XML), and system interoperability concepts - Knowledge of utilizing computer technology and software (e.g., word processing, spreadsheet, and database software; web-based tools) to perform archival, records, or information management activities. - Awareness of federal requirements for public access to scientific research results. - Experience with Git version control and familiarity with GitHub or GitLab. - Intermediate or advanced understanding of web standards, including HTTP(S), HTML, CSS, and JavaScript. - Effective time management to set, manage, and meet deadlines. - Capacity for perpetual learning, research, and versatile problem-solving. - Demonstrated ability to clearly communicate technical information to technical and non-technical audiences, both in writing and verbally. - Experience presenting and reporting on efforts to effectively communicate to a diverse group of stakeholders across multiple organizations. - Comfortability working both closely and professionally with others on a technical team and independently. - Experience using data analysis or reporting tools (e.g., Excel, Tableau, Power BI, or similar) - Knowledge of accessibility standards (Section 508 or WCAG) - Strong analytical, problem-solving, and organizational skills - Excellent written and verbal communication skills - Ability to obtain and maintain a Public Trust clearance Preferred Qualifications - Experience supporting federal libraries, research institutions, or scientific data repositories - Experience with PubAg, Ag Data Commons, ORCID, or similar research data platforms - Familiarity with scripting or programming languages (e.g., Python, SQL) for data processing or automation - Experience with metadata crosswalks and schema mapping across systems - Knowledge of controlled vocabularies (e.g., LCSH, MeSH, AGROVOC) - Experience conducting UX research or usability testing for digital platforms - Familiarity with repository platforms and digital preservation practices - Experience with ETL processes or data pipeline development - Experience creating technical documentation or training materials - Understanding of federal public access policies and open data initiatives Physical Requirements - Prolonged periods of sitting and working at a computer, including frequent use of multiple monitors, keyboarding, and mouse navigation to support data integration, metadata management, and system testing activities - Ability to view and analyze detailed digital records, metadata schemas, and system outputs with a high level of accuracy, including extended screen time and close visual focus - Ability to communicate and collaborate effectively in a virtual or onsite environment, including participation in meetings, presentations, and coordination with cross-functional teams Benefits - Health Care Plan (Medical, Dental & Vision) - Retirement Plan (401k, IRA) - Life Insurance (Basic, Voluntary & AD&D) - Paid Time Off (Vacation, Sick & Public Holidays) - Family Leave (Maternity, Paternity) - Short Term & Long-Term Disability - Training & Development EEO Statement The company and its subsidiaries are an equal opportunity employer and celebrate the population of differences and does not discriminate in its hiring/hiring practices, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. Nothing in this job specification restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position. This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.