Role Description The Content Offers team is at the heart of HubSpot’s lead generation strategy, orchestrating premium content across HubSpot Media's diverse portfolio of editorial products. We're seeking a dynamic, forward-thinking Content Marketer to join our evolving offers program. This role will be responsible for not only helping to inform the strategy but also executing against it through the production of new content. - Own content offer creation for emerging lead-gen channels and personas, including the production of proven offer formats like guides, reports, templates, and more. - Determine how to leverage AI tools to accelerate offer creation output and develop interesting new content formats for our audiences, like turnkey GPTs, web apps, and interactive content. - Integrate AI tools like Claude and ChatGPT into our content creation process to utilize a comprehensive library of evergreen text and video/audio content. - Partner with your team, AI and Web Experience teams, and our SEO and Creators teams to develop monthly and quarterly content calendars aimed at converting visitors into leads. - Collaborate with creators, influencers, and other talent to produce unique, high-quality content. - Report on the performance of net-new content and content optimizations to inform future content development. - Work cross-functionally to support HubSpot’s media channels, like the YouTube, Blog, and Newsletter teams, with content offer creation. Qualifications - Self-starter with a proven track record of thriving in fast-paced, experimental environments. - Hands-on experience with AI products such as Claude and ChatGPT for generating new content and developing GPTs. - Strong background in traditional content creation, including written editorials and directing the design of assets. - Skilled in employing optimization methods to enhance content performance and effectiveness. - Strong editorial sensibility, balancing AI-enabled insights with human creativity and judgment. - Excels at working with data from various sources to inform problem-solving and creative execution. - Driven by helping their team meet and exceed aggressive conversion targets and individual career goals. - Passionate about creating purposeful and valuable content that helps business professionals grow better. - Leads with empathy, serves as an ally for underrepresented communities, and creates psychological safety. - Stays current with developments in AI and content marketing, balancing innovation with tried-and-true practices. Benefits - Annual Cash Compensation Range: $70,000 — $105,000 USD. - Base salary, on-target commission for eligible roles, and annual bonus targets under HubSpot’s bonus plan. - Participation in HubSpot’s equity plan to receive restricted stock units (RSUs) for eligible roles. - Some roles may also be eligible for overtime pay.

• Assist with marketing admin tasks: Coordinate sponsorships, brief team members, and provide general support to ensure all marketing initiatives run smoothly. • Create and maintain marketing reports: Regularly update performance reports across all marketing channels to measure campaign success. • Apply analytical thinking to interpret data and share insights that help improve marketing performance • Assist with content distribution: Identify opportunities to boost lead generation through effective content distribution across various channels, including the website, social media, ads, and email marketing. • Assist with SEO and content marketing operations: Collaborate with our SEO specialist to coordinate agreements with external websites for backlinks and article features, and assist with preparing the content pipeline for our content writer. • Support email marketing efforts: including list management, creating email campaigns, template setup, and campaign reporting. • Contribute to diverse marketing projects: Get involved in initiatives across all stages of the marketing funnel, from content partnerships, website lead captures, and creative assets (infographics, eBooks, cheat sheets) to event sponsorships, paid advertising campaigns, and more.

• Be a trusted partner and advisor to company wide leadership across our Ads and SaaS (Game Development, Industry) businesses. • Define unique Content strategies for integrated marketing and demand generation campaigns in partnership with your peers in Product Marketing and Integrated Marketing. • Collaborate with Comms, Brand Studio, and other marketing teams to align content with key campaigns. • Identify key themes and topics that engage our audience, leveraging market research and user insights. • Utilize data analytics to inform content strategies and optimize engagement across multiple platforms. • Explore and implement AI tools and technologies to enhance content creation, personalization, and distribution efficiency. • Oversee the production of high-quality content, including ebooks, articles, videos, webinars, social media posts, and marketing collateral that work hard for integrated marketing and demand generation. • Ensure all content maintains the brand voice and adheres to quality standards. • Partner with game developers, artists, and Industry professionals to create authentic and relatable content that highlights game features, Industry use cases, ads and monetization offerings and community engagement. • Monitor community feedback, content performance and trends to adjust content strategies accordingly. • Provide regular reports and insights to senior leadership, highlighting successes and areas for improvement.

• Telephone outreach to users to further qualify training/course inquiries • Clarification of funding options (e.g., education voucher) and any applicable conditions • Friendly and professional communication with diverse target groups • Support for video or phone appointments • Documentation and maintenance of contacts and information in the CRM system (e.g., HubSpot) • Research on topics related to continuing education, the labor market, and qualification • Support in creating and optimizing website content • Analysis of platforms and user feedback (e.g., review platforms) • Structured evaluation and presentation of information and data (e.g., Excel)