• Assist with marketing admin tasks: Coordinate sponsorships, brief team members, and provide general support to ensure all marketing initiatives run smoothly. • Create and maintain marketing reports: Regularly update performance reports across all marketing channels to measure campaign success. • Apply analytical thinking to interpret data and share insights that help improve marketing performance • Assist with content distribution: Identify opportunities to boost lead generation through effective content distribution across various channels, including the website, social media, ads, and email marketing. • Assist with SEO and content marketing operations: Collaborate with our SEO specialist to coordinate agreements with external websites for backlinks and article features, and assist with preparing the content pipeline for our content writer. • Support email marketing efforts: including list management, creating email campaigns, template setup, and campaign reporting. • Contribute to diverse marketing projects: Get involved in initiatives across all stages of the marketing funnel, from content partnerships, website lead captures, and creative assets (infographics, eBooks, cheat sheets) to event sponsorships, paid advertising campaigns, and more.

• Be a trusted partner and advisor to company wide leadership across our Ads and SaaS (Game Development, Industry) businesses. • Define unique Content strategies for integrated marketing and demand generation campaigns in partnership with your peers in Product Marketing and Integrated Marketing. • Collaborate with Comms, Brand Studio, and other marketing teams to align content with key campaigns. • Identify key themes and topics that engage our audience, leveraging market research and user insights. • Utilize data analytics to inform content strategies and optimize engagement across multiple platforms. • Explore and implement AI tools and technologies to enhance content creation, personalization, and distribution efficiency. • Oversee the production of high-quality content, including ebooks, articles, videos, webinars, social media posts, and marketing collateral that work hard for integrated marketing and demand generation. • Ensure all content maintains the brand voice and adheres to quality standards. • Partner with game developers, artists, and Industry professionals to create authentic and relatable content that highlights game features, Industry use cases, ads and monetization offerings and community engagement. • Monitor community feedback, content performance and trends to adjust content strategies accordingly. • Provide regular reports and insights to senior leadership, highlighting successes and areas for improvement.

• Telephone outreach to users to further qualify training/course inquiries • Clarification of funding options (e.g., education voucher) and any applicable conditions • Friendly and professional communication with diverse target groups • Support for video or phone appointments • Documentation and maintenance of contacts and information in the CRM system (e.g., HubSpot) • Research on topics related to continuing education, the labor market, and qualification • Support in creating and optimizing website content • Analysis of platforms and user feedback (e.g., review platforms) • Structured evaluation and presentation of information and data (e.g., Excel)

• Familiarize and work towards being the content “expert” for SuperStaff. • Brainstorm new and creative growth strategies. Coordinate and work collaboratively with the different company departments, agencies, freelancers and other vendor partners. Develop strategies and tactics to get the word out about the brand and drive qualified traffic. • Execute a multi-channel 360-degree content plan that aligns marketing pillars with sales enablement. Draft compelling copy for the full funnel: from awareness (blogs/social/ads) to conversion (landing pages/email flows). • Integrated campaign execution and lead nurturing that manages marketing campaigns from start to finish. • SEO and brand quality assurance that maintains website standards through regular audits and keyword checks while ensuring content aligns with brand voice. • Performance analytics and reporting that tracks key content metrics including traffic, engagement, and conversion while identifying gaps and improving existing assets to drive stronger ROI and overall site health. • May be assigned to handle new projects as needed.