• Launch and manage emerging digital and offline channels for acquisition • Build structured testing roadmaps to validate channel fit and measure incremental impact. • Execute full-funnel tests from creative development, audience segmentation and bid strategy to drive learnings and performance outcomes. • Help formalize early stage channels into repeatable, scalable playbooks for broader adoption • Own day-to-day execution and performance monitoring for early stage channels. • Analyze spend efficiency, conversion rates, and LTV metrics to optimize toward CAC, ROAS, and payback goals. • Partner with creative teams to continuously iterate on messaging and formats based on data driven feedback loops • Partner with Data, Finance, Product, and broader Marketing teams to ensure campaigns are accurately tracked, measured, and reported. • Communicate actionable insights to stakeholders and propose next steps for scaling • Keep abreast of the latest ad tech, attribution methods, and analytics solutions. • Recommend tools and platforms to enhance targeting, measurement, and campaign scalability on a global level.

• Own and manage a multi-million dollar annual paid social budget across multiple lines of business. • Develop full-funnel paid social strategies aligned to brand and business objectives. • Lead cross-channel media planning across Meta, TikTok, YouTube, Reddit, LinkedIn and emerging platforms. • Identify white space opportunities and lead innovation pilots to evolve Zillow’s paid social approach. • Serve as a thought leader on paid social best practices, trends, and platform evolution. • Architect and evolve measurement frameworks including pixel placement strategy and governance, conversion tracking and attribution modeling, brand lift studies, incrementality testing, and A/B testing frameworks. • Drive rigorous experimentation roadmaps across campaigns and synthesize data across sources into actionable insights. • Partner closely with Brand, Creative, Influencer, Product Marketing, and Paid Marketing teams to ensure cohesive, best-in-class social campaigns. • Drive alignment between owned, earned, influencer, and paid strategies. • Collaborate with brand partners and external agencies to elevate Zillow’s social presence and measurement sophistication. • Influence cross-org standards for social measurement, reporting, and execution. • Proactively identify areas of underperformance and define corrective action plans. • Lead post-campaign retrospectives focused on learning, not just reporting. • Pilot emerging tools, platforms, and measurement methodologies. • Champion operational improvements that increase efficiency and effectiveness across the paid social function.

• Create and execute integrated campaigns to grow TeamSnap’s B2B customer base and drive pipeline growth • Optimize and scale digital channels, including email, paid media, newsletters, and sponsorships • Lead event marketing in partnership with sales—including 4+ in-person events per year and a robust webinar program • Own website performance reporting and drive landing page optimization to improve conversion rates • Build content marketing initiatives that engage our audience and reinforce thought leadership • Map and optimize the buyer journey—developing email nurtures that convert subscribers to qualified leads • Collaborate closely with sales and sales enablement to align campaigns and lead flow • Manage marketing operations, including segmentation, lead scoring, automation, and campaign asset execution • Track, analyze, and report on pipeline performance and marketing ROI across all programs

• Execute ongoing content optimization strategies • Research and identify content gaps and emerging search trends • Monitor and analyze organic performance metrics • Assist in the content production process • Produce a range of content formats and maintain a content calendar • Support multi-channel demand generation campaigns • Collaborate with Sales to understand content needs • Track and report on content and campaign performance