• Own and manage a multi-million dollar annual paid social budget across multiple lines of business. • Develop full-funnel paid social strategies aligned to brand and business objectives. • Lead cross-channel media planning across Meta, TikTok, YouTube, Reddit, LinkedIn and emerging platforms. • Identify white space opportunities and lead innovation pilots to evolve Zillow’s paid social approach. • Serve as a thought leader on paid social best practices, trends, and platform evolution. • Architect and evolve measurement frameworks including pixel placement strategy and governance, conversion tracking and attribution modeling, brand lift studies, incrementality testing, and A/B testing frameworks. • Drive rigorous experimentation roadmaps across campaigns and synthesize data across sources into actionable insights. • Partner closely with Brand, Creative, Influencer, Product Marketing, and Paid Marketing teams to ensure cohesive, best-in-class social campaigns. • Drive alignment between owned, earned, influencer, and paid strategies. • Collaborate with brand partners and external agencies to elevate Zillow’s social presence and measurement sophistication. • Influence cross-org standards for social measurement, reporting, and execution. • Proactively identify areas of underperformance and define corrective action plans. • Lead post-campaign retrospectives focused on learning, not just reporting. • Pilot emerging tools, platforms, and measurement methodologies. • Champion operational improvements that increase efficiency and effectiveness across the paid social function.

• Create and execute integrated campaigns to grow TeamSnap’s B2B customer base and drive pipeline growth • Optimize and scale digital channels, including email, paid media, newsletters, and sponsorships • Lead event marketing in partnership with sales—including 4+ in-person events per year and a robust webinar program • Own website performance reporting and drive landing page optimization to improve conversion rates • Build content marketing initiatives that engage our audience and reinforce thought leadership • Map and optimize the buyer journey—developing email nurtures that convert subscribers to qualified leads • Collaborate closely with sales and sales enablement to align campaigns and lead flow • Manage marketing operations, including segmentation, lead scoring, automation, and campaign asset execution • Track, analyze, and report on pipeline performance and marketing ROI across all programs

• Execute ongoing content optimization strategies • Research and identify content gaps and emerging search trends • Monitor and analyze organic performance metrics • Assist in the content production process • Produce a range of content formats and maintain a content calendar • Support multi-channel demand generation campaigns • Collaborate with Sales to understand content needs • Track and report on content and campaign performance

• You are responsible for the entire Meta Ads strategy for our clients — from audience analysis and campaign setup to data-driven optimization. • You develop full-funnel strategies for Facebook and Instagram ads. • You define audiences based on data and insights. • You manage budgets and scale what works. • You analyze KPIs such as ROAS, CPL, CTR and CPA. • You systematically test creatives, audiences, placements and bidding strategies.