• You are responsible for the entire Meta Ads strategy for our clients — from audience analysis and campaign setup to data-driven optimization. • You develop full-funnel strategies for Facebook and Instagram ads. • You define audiences based on data and insights. • You manage budgets and scale what works. • You analyze KPIs such as ROAS, CPL, CTR and CPA. • You systematically test creatives, audiences, placements and bidding strategies.

Job Title: Paid Ads Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role: We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, LinkedIn, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI. This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability. Responsibilities: Strategy & Planning: - Develop and execute comprehensive paid advertising strategies aligned with business goals. - Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other relevant channels. - Research and define audience segments, keywords, and targeting opportunities. - Work closely with marketing leadership to forecast budgets and performance expectations. Campaign Management & Optimization: - Create, test, and optimize ad creatives, copy, and landing pages for maximum impact. - Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS. - Implement A/B testing and conversion rate optimization tactics to improve results. - Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max). Collaboration & Coordination: - Partner with content, design, and analytics teams to ensure cohesive campaigns. - Align paid media efforts with broader marketing and brand initiatives. - Manage relationships with platform representatives and stay updated on new advertising features. Analytics & Reporting: - Track and analyze campaign performance, identifying trends and areas for improvement. - Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations. - Use data-driven insights to refine audience targeting, creative strategy, and channel allocation. What Makes You a Perfect Fit: - You’re a performance-focused marketer who thrives on measurable results. - You combine creativity with a data-driven mindset. - You stay ahead of digital ad trends, platform updates, and best practices. - You enjoy experimenting, testing, and optimizing to improve ROI. - You communicate insights clearly and collaborate effectively with teams. Required Experience & Skills (Minimum): - Proven experience managing paid ad campaigns across Google Ads and Meta platforms. - Strong understanding of PPC metrics, attribution models, and conversion tracking. - Hands-on experience with Google Analytics, Tag Manager, and reporting tools. - Ability to analyze data, identify insights, and make performance-driven decisions. - Excellent communication, organization, and project management skills. Ideal Experience & Skills: - Experience with additional platforms such as YouTube, LinkedIn Ads, or TikTok Ads. - Familiarity with automation tools, scripts, and dynamic targeting campaigns. - Understanding of landing page optimization and funnel strategy. - Experience managing ad spend budgets of varying sizes efficiently. - Knowledge of performance tracking, remarketing, and multi-touch attribution. What Does a Typical Day Look Like? A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will: - Review campaign performance metrics and adjust bids, budgets, and targeting. - Launch and test new ad creatives or copy variations. - Collaborate with content and design teams on upcoming campaigns. - Analyze performance data to identify optimization opportunities. - Prepare weekly insights reports and present recommendations to leadership. In short: you’ll be the driving force behind paid acquisition performance and ROI growth. Key Metrics for Success (KPIs): - Return on Ad Spend (ROAS) - Cost per Lead (CPL) / Cost per Acquisition (CPA) - Click-Through Rate (CTR) and Conversion Rate - Ad Spend Efficiency and Budget Utilization - Overall Campaign ROI and Growth over Time Interview Process: - Application Review – Assessment of experience and alignment with role requirements. - Initial Interview – Discussion of background, advertising expertise, and platform knowledge. - Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills. - Final Interview – Discussion with leadership to assess strategic fit and collaboration style. - Offer & Background Verification

Job Title: Paid Ads Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role: We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, LinkedIn, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI. This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability. Responsibilities: Strategy & Planning: - Develop and execute comprehensive paid advertising strategies aligned with business goals. - Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other relevant channels. - Research and define audience segments, keywords, and targeting opportunities. - Work closely with marketing leadership to forecast budgets and performance expectations. Campaign Management & Optimization: - Create, test, and optimize ad creatives, copy, and landing pages for maximum impact. - Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS. - Implement A/B testing and conversion rate optimization tactics to improve results. - Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max). Collaboration & Coordination: - Partner with content, design, and analytics teams to ensure cohesive campaigns. - Align paid media efforts with broader marketing and brand initiatives. - Manage relationships with platform representatives and stay updated on new advertising features. Analytics & Reporting: - Track and analyze campaign performance, identifying trends and areas for improvement. - Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations. - Use data-driven insights to refine audience targeting, creative strategy, and channel allocation. What Makes You a Perfect Fit: - You’re a performance-focused marketer who thrives on measurable results. - You combine creativity with a data-driven mindset. - You stay ahead of digital ad trends, platform updates, and best practices. - You enjoy experimenting, testing, and optimizing to improve ROI. - You communicate insights clearly and collaborate effectively with teams. Required Experience & Skills (Minimum): - Proven experience managing paid ad campaigns across Google Ads and Meta platforms. - Strong understanding of PPC metrics, attribution models, and conversion tracking. - Hands-on experience with Google Analytics, Tag Manager, and reporting tools. - Ability to analyze data, identify insights, and make performance-driven decisions. - Excellent communication, organization, and project management skills. Ideal Experience & Skills: - Experience with additional platforms such as YouTube, LinkedIn Ads, or TikTok Ads. - Familiarity with automation tools, scripts, and dynamic targeting campaigns. - Understanding of landing page optimization and funnel strategy. - Experience managing ad spend budgets of varying sizes efficiently. - Knowledge of performance tracking, remarketing, and multi-touch attribution. What Does a Typical Day Look Like? A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will: - Review campaign performance metrics and adjust bids, budgets, and targeting. - Launch and test new ad creatives or copy variations. - Collaborate with content and design teams on upcoming campaigns. - Analyze performance data to identify optimization opportunities. - Prepare weekly insights reports and present recommendations to leadership. In short: you’ll be the driving force behind paid acquisition performance and ROI growth. Key Metrics for Success (KPIs): - Return on Ad Spend (ROAS) - Cost per Lead (CPL) / Cost per Acquisition (CPA) - Click-Through Rate (CTR) and Conversion Rate - Ad Spend Efficiency and Budget Utilization - Overall Campaign ROI and Growth over Time Interview Process: - Application Review – Assessment of experience and alignment with role requirements. - Initial Interview – Discussion of background, advertising expertise, and platform knowledge. - Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills. - Final Interview – Discussion with leadership to assess strategic fit and collaboration style. - Offer & Background Verification

Job Title: Outbound Performance & Client Success Lead Position Type: Full-Time, Remote Working Hours: U.S. Time Zone Overlap Required About the Role We are hiring an Outbound Performance & Client Success Lead to take full ownership of client results inside a fast-growing outbound agency. This is not a traditional “check-in with clients” role. You are responsible for what actually happens after a client signs — campaign performance, retention, and long-term growth. You will manage 20–30 active accounts and make sure their cold email campaigns are running properly, delivering results, and continuously improving. If performance drops, you investigate why and fix it. If a client is at risk, you step in early. This role is ideal for someone who understands cold email deeply, enjoys solving performance problems, and is comfortable taking real ownership. Responsibilities Client Ownership & Retention - Act as the main point of contact for 20–30 active clients and lead performance-focused calls. - Monitor client accounts closely and identify risks before they turn into churn. - Take responsibility for client retention and account growth. - Explain campaign results in a clear and simple way that clients can understand. - Set expectations properly and focus conversations around measurable outcomes. Cold Email Performance & Optimization - Make sure campaigns are set up correctly before launch, including domains, inbox health, and targeting. - Monitor deliverability and reply rates to ensure campaigns are landing in inboxes. - Analyze underperforming campaigns and identify what needs to improve. - Optimize targeting, personalization, and messaging when results decline. - Improve email copy when conversion rates drop. - Run structured tests to improve replies, booked meetings, and overall performance. - Focus on real outcomes like qualified meetings and pipeline growth — not just open rates. Systems, Process & Scaling - Help build and improve internal processes as the company grows. - Maintain clear tracking for client health, SLAs, and performance standards. - Create simple documentation that makes delivery smoother. - Use AI tools and automation to improve reporting and efficiency. - Bring structure to fast-moving and evolving systems. Founder Collaboration & Oversight - Work closely with the founder and outreach team to maintain high performance standards. - Provide clear updates on client health, campaign performance, and retention risks. - Share insights that help improve delivery and long-term growth. - Proactively solve problems before they become larger issues. What Makes You a Perfect Fit - You take ownership instead of waiting for instructions. - You are comfortable working in fast-growing startups. - You understand both the technical and messaging side of cold email. - You communicate confidently with founders and business owners. - You care about measurable results. - You stay calm and solution-focused when performance dips. Required Experience & Skills - Experience managing client accounts inside a cold email or outbound agency. - Strong understanding of deliverability, inbox placement, and sender reputation basics. - Hands-on experience improving underperforming outbound campaigns. - Ability to write and optimize cold email copy. - Comfort using outbound tools, automation platforms, and data dashboards. - Practical use of AI tools to improve workflow and campaign performance. - Strong problem-solving and analytical skills. - Clear and professional English communication skills. - Availability during U.S. time zone overlap. Nice-to-Have Experience - Experience managing 20+ accounts at the same time. - Background working in high-growth startup environments. - Experience building internal playbooks or improving systems. - Familiarity with deliverability monitoring tools. - Experience supporting revenue-focused outbound programs. What Does a Typical Day Look Like? - Review campaign metrics and inbox health. - Identify accounts that need optimization. - Improve messaging, targeting, or technical setup where needed. - Lead client performance calls. - Update internal tracking dashboards. - Coordinate with the outreach team on campaign adjustments. - Improve internal workflows and documentation. - Proactively address retention risks. In short: You own client results, fix performance issues, and help build the systems that allow the company to scale confidently. Key Metrics for Success (KPIs) - Client retention and churn reduction. - Deliverability health and inbox placement. - Booked meetings and pipeline contribution. - Continuous campaign performance improvements. - SLA consistency. - Client satisfaction and account growth. Interview Process - Initial Screening - Founder Interview - Final Discussion - Offer & Onboarding #LI-AG1