Job Title: Webflow & SEO Specialist Employment Type: Part-Time | Remote Location: Philippines About Us The Law Offices of Sabrina Li, P.C. is a leading, full-service U.S. immigration law firm with offices in Los Angeles, Pasadena, Santa Ana, and Dallas, as well as international operations across Asia, Africa and Central and South America. We are dedicated to helping individuals, families, and businesses navigate complex legal challenges with skill, compassion, and integrity. We are proud to be recognized as a 2025 Inc. Best Workplaces honoree, a distinction that reflects our intentional investment in our people and workplace culture. We are committed to fostering a supportive, collaborative, and growth-oriented environment where team members feel valued, empowered, and equipped to succeed. Our firm prioritizes professional development, clear career pathways, and a culture of accountability and respect — creating a workplace where high performers can build meaningful, long-term careers. About the Role We are seeking a skilled Webflow & SEO Specialist to join our team on a part-time basis. The ideal candidate will have hands-on experience managing Webflow websites and a strong understanding of search optimization, including both traditional SEO and emerging AI-driven search (GEO) trends. This role requires attention to detail, technical proficiency, and a proactive approach to improving website performance and visibility across both search engines and AI-powered discovery platforms. In this position, you will work closely with the marketing team to maintain and optimize our website, enhance search rankings, and ensure our content is structured effectively for indexing, ranking, and AI-driven retrieval. Why Join Our Team? - Competitive compensation, commensurate with experience and technical expertise - Performance-based bonuses tied to measurable improvements in website performance, search visibility, and optimization outcomes - Flexible, fully remote work arrangement - Opportunity for long-term collaboration and expanded responsibilities based on performance - Exposure to a global team and the opportunity to work on both traditional SEO and emerging AI-driven search (GEO) strategies - A dynamic environment where your ideas and recommendations directly impact digital growth and performance Key Responsibilities - Maintain and update the firm’s Webflow website, including landing pages, content updates, and technical fixes - Optimize on-page SEO elements such as meta tags, headings, internal linking, and site structure - Implement and refine schema markup and structured data to improve both traditional SEO and AI search visibility - Support Generative Engine Optimization (GEO) by structuring content for AI-driven search, including clear hierarchy, semantic relevance, and extractable answers - Monitor website performance using tools such as Google Search Console and GA4 - Identify technical, structural, and content-related SEO opportunities and recommend actionable improvements - Conduct regular site audits to ensure optimal performance, speed, indexing, and crawlability - Collaborate with the marketing team to align website content with campaign goals and search intent - Stay current with SEO best practices, algorithm updates, and evolving AI search trends Qualifications - Minimum 2 years of hands-on experience with Webflow, including site structure, CMS, and responsive design (required) - Solid understanding of SEO fundamentals, including technical and on-page optimization - Familiarity with Generative Engine Optimization (GEO) or experience structuring content for AI-driven search is strongly preferred - Experience with tools such as Google Search Console, GA4, Ahrefs, or SEMrush - Familiarity with schema markup and structured data implementation - Understanding of content hierarchy, semantic structuring, and search intent - Ability to analyze data and translate insights into actionable improvements - Strong attention to detail and problem-solving skills - Ability to manage multiple tasks and work independently in a remote environment - Experience working with international or remote teams is a plus Application Process In addition to completing the application form and submitting your resume, candidates may be required to complete an aptitude assessment to evaluate their proficiency in skills relevant to the role. If you are a detail-oriented specialist who combines strong Webflow expertise with a solid understanding of SEO and AI-driven search, we encourage you to apply. Due to the high volume of applications we receive, contacting our offices by phone regarding this position is strictly prohibited. Any phone inquiries about application status will result in automatic disqualification from the hiring process. Our hiring team carefully reviews every submission and will contact qualified candidates directly.

• Build programs and manage systems to generate inbound lead traffic • Utilize Marketo or MAP fully with all features for lead generation • Know SFDC integration • Collaborate with teams to review program requirements and identify optimization areas • Update progress on email marketing campaigns and programs • Provide data-driven solutions and recommendations • Manage lead quality, lead scoring and routing in Marketo • Assess ad hoc analytic project requests • Visualize data findings to resonate with stakeholders

• Define and evolve the positioning, messaging, and value narrative for the Transformation Leader. • Partner with LUMA Product and Revenue Teams to shape Transformation offerings using market insight, customer feedback, and competitive intelligence. • Translate products, services, and use cases into clear, customer-centric value that can be understood by net-new products, Mural’s install base, LUMA alumni and prospects, and internal Go-to-Market teams. • Own go-to-market strategy for LUMA Products and Services, including joint sales motion with Mural Software products, from early validation through GA and iteration. • Develop launch narratives, customer-facing assets, and internal enablement materials to support Sales, Customer Success, and Marketing. • Partner closely with Segment Marketers to activate stories across audience-specific campaigns and lifecycle motions. • Collaborate with Content Marketing, Demand Generation, and Communication Teams to shape thought leadership, product storytelling, and top-of-funnel narratives related to Human-Centered Design and AI Transformation. • Serve as a trusted partner to Product, Sales, Lifecycle, and Marketing teams on Go-to-Market strategy, AI strategy and execution. • Provide clarity and alignment across teams working on AI initiatives, balancing consistency with flexibility across segments and use cases. • Track and analyze adoption, usage, and engagement to identify opportunities to improve value realization and inform future GTM strategy.

• Help build and document repeatable marketing campaign frameworks that can be applied across multiple initiatives. • Develop reusable templates (briefs, timelines, reporting views, asset checklists) that support consistent execution. • Assist with documenting processes and organizing shared resources so work can be easily reused and scaled. • Support the planning and execution of marketing campaigns aligned to business goals (e.g., adoption, engagement, awareness). • Assist with coordinating inputs, timelines, and deliverables across stakeholders. • Track campaign progress and outcomes using defined success metrics. • Help create reusable social media templates, primarily for LinkedIn, that support campaigns, events, and thought leadership. • Assist in establishing a consistent social cadence for events and key marketing moments (pre‑event, during, post‑event). • Support event‑related marketing efforts, including building excitement and engagement before events. • Assist with event attendee list preparation, helping turn lists into outreach‑ready account and contact views. • Help maintain simple reporting views that highlight engagement, outcomes, and learnings. • Contribute to post‑event or post‑campaign wrap‑ups that inform future planning and optimization.