Marrina Decisions

• Build programs and manage systems for inbound lead traffic • Utilize Marketo or MAP features fully • Know SFDC integration • Collaborate with marketing and technical teams • Maintain key performance metrics and dashboards • Manage Lead Quality, Lead Scoring, and Lead Routing in Marketo • Assess ad hoc analytic project requests and collaborate with teams

• Building programs and managing the systems required to generate consistent inbound lead traffic • Utilizing Marketo or MAP to its fullest potential • Working with team to review program requirements and identify areas of optimization • Managing Lead Quality, Lead Scoring and Lead Routing in Marketo • Partnering with marketing and technical teams to provide data-driven solutions

• Maintain complete books of accounts in Tally / Zoho Books / QuickBooks • Record sales, purchases, expenses, journal entries • Perform weekly bank reconciliation • Maintain vendor and customer ledgers • Track receivables and payables • Close monthly books by the 5th of each month • Prepare basic monthly P&L for internal review • Prepare and file: GSTR-1, GSTR-3B • Perform ITC reconciliation (2A / 2B) • Maintain GST working sheets • Track GST payable and ensure timely deposit • Deduct TDS under applicable sections (194C, 194J, 192, etc.) • Deposit TDS before due date • File quarterly TDS returns (24Q, 26Q) • Download and issue Form 16 / 16A • Maintain TDS register • Process monthly payroll deductions • File PF returns (EPFO portal) • File ESI returns (ESIC portal) • Generate challans and ensure timely payments • Maintain employee compliance records • Maintain vendor payment tracker • Verify invoice approvals • Create and send invoices to clients • Prepare payment summary sheet • Execute NEFT / RTGS payments via bank portal (as per approval) • Download and maintain UTR confirmations

• Develop and implement data strategies to support business objectives • Conduct complex data analysis to uncover insights and trends • Build and maintain data models and pipelines • Develop and implement data-driven marketing strategies • Analyze marketing campaign performance and provide actionable insights • Create interactive dashboards and reports to communicate findings • Conduct customer segmentation and profiling • Identify opportunities for marketing optimization • Collaborate with marketing teams to measure campaign effectiveness • Collaborate with cross-functional teams to identify data needs and opportunities • Provide data-driven recommendations to improve business performance • Stay up-to-date with the latest data technologies and trends

• Build programs and manage systems to generate inbound lead traffic • Utilize Marketo or MAP fully with all features for lead generation • Know SFDC integration • Collaborate with teams to review program requirements and identify optimization areas • Update progress on email marketing campaigns and programs • Provide data-driven solutions and recommendations • Manage lead quality, lead scoring and routing in Marketo • Assess ad hoc analytic project requests • Visualize data findings to resonate with stakeholders

• Design and manage lifecycle marketing programs that support lead generation, activation, and engagement • Build and optimize automated marketing campaigns across multiple channels • Develop lifecycle workflows that improve lead conversion, customer engagement, and retention • Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools • Ensure proper Salesforce CRM integration and data flow • Build and maintain marketing dashboards and reporting frameworks • Monitor campaign performance and key engagement metrics • Support enterprise client marketing initiatives and operational programs

• Build programs and manage the systems required to generate consistent inbound lead traffic • Utilize Marketo or MAP to its fullest potential • Manage Lead Quality, Scoring, and Routing in Marketo • Provide data-driven solutions and recommendations in support of critical business needs • Collaborate with internal teams to optimize marketing programs

• Build programs and manage systems to generate inbound lead traffic • Utilize Marketo or MAP to its fullest potential • Collaborate with marketing and technical teams for data-driven solutions • Maintain key performance metrics and quality of lead data • Advise marketing operations on data requirements

• Manage global industry marketing campaigns and customer engagement in the Company for Startups Program. • Build programs for customer engagement such as events, workshops, and nurture campaigns. • Monitor and measure success, and report data-driven insights.

• Lead the sales function for a consulting services company • Build a sales pipeline and drive revenue by acquiring new business opportunities • Collaborate with partners on strategies and offerings • Optimize sales processes from prospecting to deal closure • Work closely with cross-functional teams to align sales efforts with business objectives • Track and analyze sales metrics to provide updates to leadership