• Identify and prioritize the most impactful events we should participate in. • Work cross-functionally with marketing and sales to plan events. • Manage and communicate the event calendar. • Lead the project management and logistics of events we are attending. • Able to travel domestically and occasionally internationally to manage the booth • Write pre-show and post-show email copy, build emails in Hubspot, and send emails in Hubspot. • Manage pre-show social media promotion • Manage lead handoff to sales from booth scans at the events • Manage the post-show lead nurture through Hubspot email and digital ads. • Measure, report, and optimize event performance. • Communicate our event results and optimizations to leadership.

About the role Panorama is looking for an experienced Events Senior Manager to lead the strategy and execution of a high-volume events program that drives pipeline growth and strengthens our brand recognition and value. This role will own the end-to-end events strategy across industry conferences, lead generation events, customer meetings, and virtual events, with a focus on creating exceptional experiences that convert to measurable outcomes. You’ll partner closely with Marketing, Sales, and Client Partnerships to develop integrated event plans, prioritize the budget toward the highest-impact opportunities, and ensure each event is resourced and executed to a high standard. This role includes managing a team of two direct reports and building the systems, playbooks, and processes needed to scale. What you’ll do Own event strategy and pipeline impact - Develop and lead Panorama’s events strategy across a high volume of event types, ensuring strong alignment to pipeline and revenue goals. - Define event objectives, target audiences, success metrics, and go-to-market plans for each event to drive effective pipeline creation. - Build a scalable operating model to manage multiple concurrent events without compromising quality or results. Deliver best-in-class event experiences - Own the end-to-end planning and execution of events, including vendor management, logistics, speaker management, attendee communications, and onsite/virtual delivery. - Optimize the event experience at every touchpoint to create a positive and consistent brand experience. - Ensure lead capture and audience engagement strategies are embedded into the event design and execution. Budget prioritization and performance optimization - Own and manage the events budget, making strategic trade-offs based on expected impact and pipeline opportunity. - Track performance and ROI across events, using learnings to continuously improve outcomes and scale what works. - Create post-event reporting with actionable insights and recommendations to improve future programming. Cross-functional partnership and execution excellence - Partner closely with Sales and Client Partnerships to align event goals, staffing plans, outreach strategies, and follow-up motions. - Collaborate with internal stakeholders across marketing, content, product marketing, and leadership to ensure strong messaging, positioning, and campaign alignment. - Drive operational rigor including timelines, resourcing plans, event calendars, and communication workflows. People management and team leadership - Manage, mentor, and support a team of two direct reports, ensuring priorities, development goals, and performance expectations are clear and consistently met. - Establish event playbooks, templates, and processes to improve team efficiency and execution quality. - Create a culture of high accountability, excellent stakeholder management, and strong attention to detail.

• Coordinate travel for company team members including flights, hotel accommodations, meals, meeting rooms, ground transportation, and offsite activities. • Serve as the point of contact for travel-related questions, changes, and urgent situations. • Maintain travel policy compliance and support budget tracking. • Negotiate with vendors or providers when needed to optimize cost, convenience, or experience. • Own and manage the company’s airline business travel program, including registration and profile setup for new hires to ensure adherence to policy. • Plan and coordinate internal in-person and virtual events such as summits, leadership offsites, quarterly gatherings, and monthly social events. • Collaborate with department leaders to align on event goals, attendee needs, and logistics (activities, meals, and location-based programming). • Manage event execution including venue sourcing, travel arrangements, activity scheduling, agendas, swag or gift procurement, and communication. • Coordinate involvement of additional internal or external stakeholders such as local team members or clients. • Gather post-event feedback to improve future events. • Contribute to People Operations initiatives as needs evolve across the organization. • Assist with candidate and stakeholder communications as needed across multiple time zones. • Help maintain accurate data and records in relevant systems or shared drives. • Support meeting preparation by organizing agendas, capturing notes, and coordinating follow-ups. • Maintain clear documentation and communication to ensure alignment across involved teams.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Specialist, Attendee Experience (Incentive Experience Required) will work closely with the Event Experience Manager to understand the program goals and objectives and lead registration to all assigned programs. The Specialist focuses on attendee management, reporting and client needs outlined by the Event Experience Manager and can work independently. The Specialist works effectively and efficiently with the internal support teams and external clients and complies with the corporate and/or pharmaceutical guidelines. - Incentive experience is required for this role. - Follow and build client SOPs as required. - Qualify attendee information. - Manage hotel accommodations and changes. - Maintain meeting database with continual updates/changes. - Provide reportable information for your meetings in a timely manner. - Meet deadline expectations. - Manage all attendee communication, including: - Event invitations - Reminders - Travel letters - Communication emails - Surveys - Provide quality control processes, including: - Ground Manifest vs. A/D Manifest - Hotel Rooming List vs. M&IW Rooming List - M&IW Rooming List vs. A/D Manifest - HCP reporting clean up - Provide onsite preparation assistance, including: - Badge layout/production - Onsite sign in sheets - Onsite reports - Registration packet preparation/production - Onsite supply preparation/shipment - Assist in website testing. - Technical Support and/or Digital Production on virtual events. - Research 3rd Party Vendor options and information (dine around grids, gifts/materials, etc.). - Work on complex programs with numerous participant types, complicated web builds, and extensive reporting. - Handle issues and challenges onsite and overcome them by thinking outside the box. - Ability to handle a wide range of program types (NSMs, VIP programs, Pharma, etc.). - Act as a lead on limited-service events, including the financial process (budget reconciliation, invoicing, and close-out). - Travel and act as lead Program Manager and Coordinator for meetings that allow only one M&IW staff person onsite (i.e., handle meeting room set-up, A/V, ground, F&B). - Use and develop event registration sites outside of Cvent. - Understand, develop, and design mobile event apps, including how to provide customer assistance on the download and use of the app. - Clearly and effectively communicate to each vendor the requirements and specifications needed, negotiate cost savings, and manage payment/reconciliation process. - Initiate, plan, execute, control, and close out attendee registration projects. - Manage meeting profiles and statuses in event software. - Create and manage client and internal timelines. - Ability to travel 35% both Domestic & Internationally. Qualifications - College degree or equivalent experience. - Minimum 4+ years of experience in the meetings industry. - Proven excellent oral and written communication skills in both internal and client-facing environments. - Demonstrated track record of successfully managing multiple projects simultaneously. - Registration experience. - Extensive knowledge of Cvent: room shares, event payments and discount codes, Cvent OnArrival, sessions, Event in a Box. - Knowledge of virtual and hybrid event options. - Proficient in Microsoft Office systems (Outlook, Excel, OneNote, Word, and Power Point), including: - Mail merges, agenda creation, tables, etc. in Word. - Advanced knowledge of Excel (Concatenate, Vlookup, SumProducts, Conditional Formatting, CountIF, etc.). Benefits - Competitive salary. - Health, Dental, Vision and Life Insurance options. - 401K plan. - Paid holidays. - Accrued personal time off for vacation and sick leave. - Laptop, additional monitor, and mobile phone. - Global Giveback program for volunteer service. - Remote Office / Work from home, or option to work in our corporate headquarters located near Milwaukee. Company Description M&IW is a global event management firm specializing in virtual, hybrid, and in-person experiences of all shapes and sizes as well as consulting and enterprise strategies. As an entrepreneurial organization, we place customers at the center of everything we do and prioritize their needs through our core values of quality, agility, flexibility, and innovation. M&IW is a third generation, privately held, certified Women's Business Enterprise (WBE) in business for more than 50 years. Headquartered in Wisconsin, USA, and supported by a remote workforce across the US and in the UK, China, and Brazil. - M&IW provides a portfolio of management services for meetings, events, incentives, conferences, and tradeshows, including: - Event Management and Design - Event Sourcing - Attendee Registration and Reporting - Event Technology and Production - Creative Services - Event Marketing and Communications - Gifting and Engagement Strategies - Incentive and Recognition Solutions - Group Air Travel - On-Site Execution and Staffing - Event Analytics - Consulting and enterprise services include: - Technology Implementation and Administration - Meeting Policy, Process and Optimization - Third-party Governance - Executive Dashboards and Analytics - Sustainability Best Practices and Tracking