• Build and execute data-driven programmatic SEO campaigns to capture high-volume commercial intent and scale product visibility from day one. • Analyze competitor landscapes to identify untapped niches and audiences, deploying aggressive strategies to secure early organic leadership. • Design the site’s semantic structure, keyword clusters, and internal linking strategies to maximize traffic and conversion rates on product pages. • Define measurable SEO objectives (traffic, revenue, ROI) and forecast growth to ensure optimization efforts align directly with business goals. • Collaborate with Product, Design, and Tech teams to ensure SEO requirements are baked into the platform's code and UX during the build phase. • Monitor search trends, algorithm updates, and consumer behavior to swiftly pivot tactics and maintain a competitive edge. • Manage technical site health (crawling, indexing, speed) to resolve architectural issues and support rapid organic growth. • Develop custom AI workflows and tools to automate research, content production, and quality assurance, reducing manual dependencies while scaling output.

• Influence and direct strategic search projects in partnership with the editorial SEO team, the Audience team, and the Product organization (including Product and Engineering leadership). • Lead on analyzing SEO performance metrics, translating complex data into actionable insights and continuous strategic adjustments. • Establish the prioritization framework of SEO initiatives by evaluating potential impact and business value against the required effort to ensure focus on the highest-value work. • Oversee and conduct continuous technical audits; identifying enhancements, bugs, and fixes, and filing them in JIRA. • Ensure product compliance to web performance standards, including Core Web Vitals, Time to First Byte (TTFB), and accessibility guidelines, driving accountability across Engineering teams. • Analyze traffic abnormalities and fluctuations, providing real-time debugging, auditing, and diagnosing. • Monitor and benchmark competitors in the sports news space, looking at different technical aspects of their site for insights and inspiration. • Develop and deliver ongoing technical SEO training programs, and establish technical standards and best practices for cross-functional teams. • Maintain a strong understanding of Google's search ecosystem, proactively staying informed about the latest algorithm updates, bugs, new requirements, and features. • Build familiarity with new technologies and platforms, including AI search engines, to inform product strategy.

• You’ll work closely with a handful of clients, researching far beyond the SEO landscape to understand their specific challenges. With that knowledge, you’ll execute annual strategies designed to solve a problem for a very specific audience • You’ll act as the main POC for your clients, but will be focusing heavily on building relationships and trust since focusing on strong, lasting relationships with clients is at the core of how we do business at Seer • You understand that at the end of the day, your client's’ ultimate goal is to drive organic traffic to their site and increase their ROI—to do this, you’ll work closely with clients to develop innovative assets after conducting in-depth content gap analyses, competitive & audience analysis, keyword research, and SERP landscape analysis • You’re a whiz when it comes to making data & results digestible and you’ll share campaign success as it relates to your clients’ goals on a monthly and quarterly basis using various analytics platforms like Google Analytics and Adobe • You understand that other channels play a role in the SEO process, so you’ll work cross-functionally with PPC, Analytics, Content, and Design to stitch insights and automations together, pushing beyond siloed SEO • You understand that AI has a critical role to play in how we service clients, so you’ll leverage new tools to drive efficiencies in not only your own workflows, but test and share learnings for the benefit of the greater team. And you won’t just use AI tools: you’ll design, test, and refine AI-driven workflows that integrate SEO, analytics, and content to solve client problems. • You’ll document and share those workflows across the team, creating templates/playbooks that make others more effective. You’ll experiment aggressively; when tools break, you’ll diagnose, iterate, and improve until you’ve found a new way forward

• You’ll drive traffic and increase ROI for Seer’s clients by doing competitive analysis, Keyword research, content creation + link building • You’ll measure the effectiveness of Seer’s strategies by reporting from a variety of resources including Google Search Console, SEMrush, Google Analytics, and Conductor • You’ll keep close tabs on your clients’ online presence by tracking + reporting changes in traffic, rankings, trends, and conversions • You’ll share your insights with clients through email, conference calls or face-to-face meetings. • You’ll always tie everything back to business goals. Whether you’re analyzing a report or identifying trends in the data, you never lose sight of ROI for your client