• Develop best-in-class scripts, captions, copy, and messaging systems for social, video, brand, and UGC-driven campaigns, primarily through automated pipelines, with traditional editing, and copywriting processes as needed. • Build AI-powered content systems (prompt libraries, templates, workflows) that can generate 1000+ lines of copy with brand fidelity, consistency, and accuracy. • Build automated copy workflows using LLMs and third-party tools to streamline briefs, ideation, copy versions, and QC. • Write and refine prompts for ChatGPT, Claude, and other LLMs to ensure accurate, on-brand, high-quality output across formats. • Oversee automation-supported day-to-day content production, ensuring fidelity to brand guidelines and campaign objectives. • Participate in meetings with clients and internal teams, educating clients about automation processes. • Create and maintain libraries of reusable copy modules, taglines, CTAs, voice guidelines, and system instructions. • QC automated outputs with editing, fact-checking, and ensuring AI-generated content meets Blink, brand, and ethical standards. • Stay up-to-date with the latest AI models, automation tools, emerging digital storytelling formats, and ethical standards. • Pitch multiple conceptual and system-driven approaches for client work, identifying ways automation can scale value and deliverables. • Participate in enhancing Blink’s automated copy voice, templates, and best practices. • Work closely with Creative and Production leadership, designers, editors, and producers to align copy automation with visual and technical requirements. • Partner with creative directors, strategists, and production teams to ensure automation complements briefs and maintains quality. • Contribute to brainstorms, pitches, and treatment development with automation-forward ideas. • Support post-production workflows by providing structured scripts, templates, and versioning frameworks that automate repetitive editorial tasks.

• Build and execute the full-funnel growth strategy across paid, organic, email, and lifecycle marketing • Serve as the sole copywriter crafting all ads, emails, landing pages, social posts, and product messaging • Run experiments, measure performance, optimize messaging, and double down on what works • Maintain ownership of all growth initiatives end-to-end—strategy → execution → iteration • Develop and manage acquisition, activation, and retention strategies • Own messaging frameworks, value propositions, funnel structure, and positioning • Coordinate directly with product, design, and leadership to ensure alignment • Write all marketing and product copy: Ads, Email sequences, Landing pages, Social content, In-app / product messaging, Blog and SEO content • Craft clear, compelling SaaS messaging rooted in persuasion psychology • Continuously refine copy based on metrics, behavior patterns, and testing insights • Implement full-funnel campaigns across multiple channels • Launch and optimize paid ads, nurture sequences, landing pages, and content assets • Conduct A/B tests, analyze data, and iterate rapidly • Own SEO/SEM copywriting end to end

• Build and execute the full-funnel growth strategy across paid, organic, email, and lifecycle marketing • Serve as the sole copywriter crafting all ads, emails, landing pages, social posts, and product messaging • Run experiments, measure performance, optimize messaging, and double down on what works • Maintain ownership of all growth initiatives end-to-end—strategy → execution → iteration • Develop and manage acquisition, activation, and retention strategies • Own messaging frameworks, value propositions, funnel structure, and positioning • Coordinate directly with product, design, and leadership to ensure alignment • Write all marketing and product copy: Ads, Email sequences, Landing pages, Social content, In-app / product messaging, Blog and SEO content • Craft clear, compelling SaaS messaging rooted in persuasion psychology • Continuously refine copy based on metrics, behavior patterns, and testing insights • Implement full-funnel campaigns across multiple channels • Launch and optimize paid ads, nurture sequences, landing pages, and content assets • Conduct A/B tests, analyze data, and iterate rapidly • Own SEO/SEM copywriting end to end

• Write compelling, user-friendly messaging across multiple channels and audiences—everything from straightforward emails to strategic thought leadership pieces. • Help craft marketing campaign materials that exude brand voice yet are clear in their messaging. • Bring original copy ideas to life, capturing the target audience's attention, motivating action, and driving the client’s business forward. • Clearly present creative strategy to clients, and own the ability to walk through an entire creative campaign. • Brainstorm thought leadership concepts one day and tackle detail-oriented projects the next. • Proactively offer guidance and direction to other copywriters when necessary. • Develop a deep understanding of the client and their services. • Create and present messaging strategy that enhances client’s brand identity. • Work closely with Art Directors and other creatives to create visual and verbal harmon. • Balance client feedback with proven strategy. • Check questionable details and consider laws governing copy, such as registered and trademarked symbols, country of origin, and material construction. • Stay abreast of marketing trends, innovations, and successes. • Write consistently in brand voice with an eye for nuance across audiences and lanes of business. • Demonstrate attention to detail by using the creative brief and research to meet the client’s needs. • Manage your time effectively, handling multiple deadlines and priorities, sometimes on short timelines. • Demonstrate pride in the quality of your work. • Have experience as a people manager.