Marketing.MBA: Digital Marketing Powerhouse

• You own the full closing motion on high-intent US inbound: discovery, pitch, negotiation, signature. • Manage multi-stakeholder deals end-to-end with disciplined follow-up; nothing rots in the pipeline. • Re-engage dormant accounts for upsell and referrals. • Own HubSpot: clean records, accurate stages, live forecast. • Automate repeatable work in Zapier, n8n, and HubSpot and Claude Cowork workflows. • Feed deal-room intel back to marketing, product, and CS. • Help define the KPIs and dashboards this sales function scales on.

• Fullstack Development : Build and maintain features across the stack: React/Next.js frontend, Node.js/NestJS backend, PostgreSQL. • Develop clean, well-documented APIs with strong error handling. • Implement pixel-perfect, responsive UI when working on the frontend. • Contribute to architectural decisions — data modeling, service boundaries, performance. • Code Quality & Engineering : Refactor and improve existing code — better structure, clearer naming, stronger typing, fewer surprises. • Write and maintain tests. Increase coverage where it matters most. • Improve typing where it’s weak — meaningful types, not `any` everywhere. • Identify and reduce technical debt. Leave every file better than you found it. Review code with care. Catch the things others miss. • AI & Automation (Optional) : Work on AI-powered features: LLM integrations, agent workflows, prompt engineering. Contribute to our agents layer in Python if comfortable (LangChain). • Collaboration : Work with the engineering team daily. Communicate proactively about progress, blockers, and decisions. • Be self-directed. You’ll have high autonomy — use it well. Participate in planning and prioritization. Flag risks and blockers early.

• Build and execute the full-funnel growth strategy across paid, organic, email, and lifecycle marketing • Serve as the sole copywriter crafting all ads, emails, landing pages, social posts, and product messaging • Run experiments, measure performance, optimize messaging, and double down on what works • Maintain ownership of all growth initiatives end-to-end—strategy → execution → iteration • Develop and manage acquisition, activation, and retention strategies • Own messaging frameworks, value propositions, funnel structure, and positioning • Coordinate directly with product, design, and leadership to ensure alignment • Write all marketing and product copy: Ads, Email sequences, Landing pages, Social content, In-app / product messaging, Blog and SEO content • Craft clear, compelling SaaS messaging rooted in persuasion psychology • Continuously refine copy based on metrics, behavior patterns, and testing insights • Implement full-funnel campaigns across multiple channels • Launch and optimize paid ads, nurture sequences, landing pages, and content assets • Conduct A/B tests, analyze data, and iterate rapidly • Own SEO/SEM copywriting end to end