• Serve as the CMO’s #2 and thought partner—driving cohesion across Product, Marketing, and Sales. • Build and lead a world-class Product Marketing organization across solution messaging, use case positioning, and industry marketing. • Design the structure, cadence, and rituals that bring GTM alignment—partnering with Sales, Product, and Revenue Ops to drive a shared quarterly GTM rhythm. • Act as the unifying voice translating product strategy into GTM activation across demand gen, content, events, and enablement. • Elevate messaging from feature-function to business value storytelling—anchored in use cases, personas, and industry outcomes. • Lead comprehensive website and narrative updates to reflect Fleetio’s evolving enterprise value proposition. • Partner with Sales Enablement to build confidence across the field; ensure reps can multithread, build business cases, and sell value. • Create scalable enablement frameworks and assets for persona-based selling and expansion plays. • Build a best-in-class Analyst Relations (AR) program from the ground up—owning key relationships with Gartner, Forrester, and IDC. • Translate analyst insights into actionable GTM and product strategies. • Lead competitive and market intelligence programs that inform product roadmap and positioning decisions. • Partner with Product on pricing, packaging, and differentiation strategies. • Embed deeply with the Product team to shape roadmap prioritization based on customer value and GTM readiness. • Drive collaboration across demand gen, campaigns, and events to ensure message consistency and relevance across every touchpoint. • Lead strategic initiatives that bring the brand and product narratives together until a Head of Brand is in place.

• Monitor and analyze customer feedback, bringing insights to influence product roadmap, messaging, and go-to-market strategies. • Continuously evaluate industry trends and competitive landscape to ensure our strategies stay relevant and effective. • Develop and drive impactful product launches in partnership with product, revenue organization, and marketing teams, creating a unified go-to-market approach and driving measurable business outcomes. • Partner closely with product managers to stay informed on roadmap developments and support strategic initiatives within assigned product areas. • Collaborate with marketing teams to create campaigns that build awareness, generate pipeline growth, and enable sales to win. • Monitor and interpret key business metrics related to revenue, pipeline, market share, and product adoption to define new product marketing strategies.

• Own the full sales cycle for Enterprise customers - from outbound prospecting to solutioning to closing and handoff. • Help achieve quarterly customer and revenue targetsLead detailed technical conversations with the customers to understand their pain points. • Translate them into customized sales proposals (POCs, pilots, commercial) with the requisite level of technical and commercial granularity. • Own the delivery of the pilot projects for a very technical product ensuring that they successfully lead to a subscription. • Be the voice of the customer with the internal product and R&D teams. • Draft and communicate technical requirements for them to ensure your customer needs are correctly translated internally. • Always looking for ways to improve the sales process and decrease the time to close. • Mentor and hire future team members as we scale

• Serve as a high-leverage, cross-functional GTM utility player, taking ownership of a rotating set of high-priority initiatives. • Leading new-vertical exploration and driving the first wave of GTM execution. • Owning competitive intelligence across priority use cases and industries. • Identifying, investigating, and validating new growth levers and emerging trends. • Producing sharp, actionable analyses in days—not weeks. • Developing credible market sizing estimates in weeks—not months. • Acting as a key point of contact for leadership-level special projects.