Birdie HR

• Conceiving, generating, and producing AI-driven content for partners' websites • Developing concepts for AI-generated personas and content series • Generating photo and video content using AI tools • Generating new creative approaches and ideas for advertising in collaboration with the marketing team • Researching and testing emerging AI tools

• Write SQL queries in Amazon Redshift to extract, transform, and analyse data from various sources; • Monitor key KPIs and flag anomalies or data quality issues; • Prepare ad-hoc reports and analyses in Excel, including pivot tables and vlookups, to answer business questions; • Support A/B test setup and analysis — track results, validate statistical significance, and summarise findings; • Learn and work in EasyMorph for reporting data preparation tasks as the platform is onboarded; • Collaborate with business users to understand their data needs, gather requirements, and deliver clear, accurate outputs.

• Develop and implement innovative promotional strategies to increase brand visibility, customer engagement, and revenue generation in the iGaming and Betting industry; • Collaborate with the product and design teams to create compelling marketing campaigns that effectively communicate the unique selling points of our products and services; • Identify target audience segments and tailor marketing messages and promotions to resonate with their preferences and behaviours; • Conduct market research and competitor analysis to identify trends, opportunities, and potential risks, and use these insights to inform marketing strategies; • Monitor key retention metrics and KPIs, such as churn rate, reactivation rate, and customer satisfaction, and utilize data-driven insights to optimize retention initiatives; • Work closely with the product development team to provide input on product enhancements and features that can drive customer retention and engagement; • Collaborate with the customer support team to ensure effective resolution of player issues and concerns, and implement proactive measures to prevent churn; • Develop and maintain strong relationships with VIP players and high-value customers, providing personalized experiences and managing VIP retention programs; • Prepare regular reports and presentations to communicate retention and promotion performance

• Build and maintain our analytics layer in Amazon Quick • Design, build, and maintain Amazon Quick dashboards and datasets • Model internal data flows and design efficient data structures within Amazon Quick • Write efficient SQL for views, transformations, and reporting • Manage BI infrastructure on AWS: users/groups, data sources, refresh schedules, and access controls • Collaborate with stakeholders to define metrics, gather requirements, and document solutions • Monitor, troubleshoot, and optimise dashboard performance, query efficiency, and costs

• Oversee and improve financial operations, ensuring accuracy and efficiency • Prepare and review monthly P&Ls for projects • Oversee day-to-day accounting operations, including journal entries and reconciliations • Review bookkeeping outputs and reporting workpapers • Lead preparation and coordination of annual financial statements across multiple jurisdictions • Prepare rolling cash flow forecasts and conduct performance monitoring • Maintain accurate cash planning and treasury-related activities • Ensure accurate tax filings and regulatory submissions • Lead and manage the finance team, design financial controls, and improve processes

• Develop and execute SEO strategies in highly competitive niches • Use AI tools as core production tools in SEO workflows • Design scalable SEO content systems using structured prompting • Build and manage large volumes of SEO landing pages and microsites • Structure semantic clusters for high-volume and high-difficulty keywords • Conduct competitor analysis in aggressive ranking environments • Develop and optimise on-page SEO architecture, including metadata frameworks, internal linking, and content silos • Implement structured data (FAQ, Organisation, Website, Review, etc.) • Manage indexing and de-indexing processes • Implement multi-domain and geo-targeting strategies • Work with SPA rendering solutions and crawl budget optimisation • Scale SEO across domain clusters and site networks • Continuously adapt strategies based on SERP volatility and algorithm updates.

• Own outbound and lifecycle messaging across B2C audiences via Customer.io • Implement communication strategies for existing customers • Identify differences in user journeys based on user behaviour across different markets • Convert insights into regular touchpoints • Build and run multi-channel communication campaigns (email, SMS, push, in-app) to enhance customer engagement and retention • Continuously run tests and experiments (copy, design, segments, channels) • Support deliverability and maintain sender reputation • Assist in segmenting customer databases to deliver personalised and targeted marketing communications • Prepare regular reports on campaign performance metrics (e.g., open rates, click-through rates) and suggest areas for improvement • Work closely with marketing, design, and content teams to ensure cohesive and effective CRM initiatives.

• Develop and expand existing and new affiliates • Fulfil department and personal KPIs • Regularly review affiliate performances to measure affiliate effectiveness and ensure profitability • Identifying and monitoring the ROI • Monitor the affiliate’s marketing spend, and ensure it is in line with agreed budgets • Ensure all affiliates’ marketing material is up to date: campaigns, design, landing pages, bonus offers, links, etc.

• Act as the main point of contact for customers actively using the product • Respond to customer inquiries in a timely and professional manner • Provide customer support via email and chat • Gain a good understanding of the product to effectively answer customer questions • Communicate with other team members to find solutions when needed • Escalate inquiries to the relevant departments when required