Job Closed
This listing is no longer active.
AI-Powered Retail Pricing & Trade Fund Optimization
Demand Generation Specialist
Location
United States
Posted
59 days ago
Salary
0
Seniority
Mid Level
Job Description
Demand Generation Specialist
DemandTec
DemandTec is a pioneer in AI-powered pricing, promotion, and trade optimization for retailers and consumer goods companies. Our platform connects retailers and suppliers through a shared intelligence network that enables smarter pricing decisions, optimized promotions, and better trade fund management. Leading global retailers and CPG companies rely on DemandTec to manage complex pricing and promotional strategies across thousands of products while protecting margins in highly competitive markets. As DemandTec enters its next phase of growth as a standalone company, we are investing in a modern demand generation engine to drive pipeline growth and market leadership.
Job Requirements
- Campaign Execution
- Plan, launch, and optimize B2B demand generation campaigns targeting retail and consumer goods decision makers.
- Execute digital campaigns across Google Ads, LinkedIn Ads, email marketing, webinars, and content promotion
- Build campaign workflows, forms, and landing pages inside HubSpot
- Manage campaign setup end-to-end including segmentation, targeting, messaging alignment, and performance tracking
- Support promotion of thought leadership, research reports, webinars, and industry events
- Move quickly from campaign concept to execution while maintaining strong data hygiene and tracking
- Audience, ICP, and Targeting Strategy
- Develop a strong understanding of DemandTec’s buyers, market segments, and ideal customer profile.
- Build and maintain targeted prospect lists using Apollo and CRM data
- Research companies and decision makers across retail and CPG organizations
- Align campaign targeting to priority industries, account tiers, and buying personas
- Translate ICP insights into actionable campaign lists and segmentation strategies
- Continuously refine audience targeting based on campaign engagement and pipeline outcomes
- Marketing Technology and Campaign Infrastructure
- Operate within DemandTec’s marketing technology stack to ensure campaigns are executed efficiently and data is captured accurately.
- Manage campaign infrastructure and workflows in HubSpot
- Build targeted lists and enrichment workflows using Apollo
- Maintain campaign tagging, attribution, and lead lifecycle management
- Ensure clean data flow between marketing automation and CRM systems
- Support lead routing, scoring, and nurture workflows
- Own ongoing optimization of website and campaign landing pages to support evolving messaging, active campaigns, and ICP-specific conversion paths, continuously improving engagement and lead capture.
- Analytics and Performance Optimization
- Own campaign tracking and performance analysis across demand generation initiatives.
- Monitor campaign performance across channels including email, paid media, and events
- Analyze engagement, conversion rates, and MQL generation
- Identify optimization opportunities across targeting, messaging, and offers
- Run ongoing campaign experiments and A/B tests
- Focus optimization efforts on lead quality, pipeline contribution, and conversion, not vanity metrics
- Continuously improve campaign conversion paths by optimizing forms, landing page flows, and calls-to-action to increase lead quality and conversion to pipeline.
- Cross-Functional Collaboration
- Work closely with marketing, sales, and product teams to support effective go-to-market execution.
- Partner with Marketing leadership on campaign strategy and execution priorities
- Collaborate with product marketing and content teams to align messaging and assets
- Coordinate with sales team to support lead follow-up and targeting alignment
- Share campaign insights that inform messaging, segmentation, and future programs
- Build and Improve the Demand Engine
- Help build a scalable and efficient demand generation motion for DemandTec.
- Identify opportunities to improve campaign workflows, targeting, and execution processes
- Contribute to internal best practices for campaign development and marketing automation
- Support the ongoing development of DemandTec’s marketing infrastructure and campaign playbooks
- Continuously look for ways to increase campaign speed, efficiency, and pipeline impact
- Qualifications
- 2–5 years of experience in B2B demand generation, growth marketing, or digital marketing
- Hands-on experience executing campaigns using marketing automation platforms such as HubSpot
- Experience using prospecting or enrichment tools such as Apollo
- Familiarity with campaign channels including Google Ads, LinkedIn Ads, email marketing, and webinar promotion
- Experience building and managing targeted prospect lists aligned to ICP and buyer personas
- Analytical mindset with the ability to interpret campaign data and identify optimization opportunities
- Strong organizational skills and ability to manage multiple campaigns simultaneously
- Comfortable working in a fast-moving SaaS environment with a lean marketing team
Related Guides
Related Categories
Related Job Pages
More Performance Marketing Jobs
DACH Growth Campaign Manager
BinanceThe World’s Leading Blockchain Ecosystem and Digital Asset Exchange
• Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral programs aligned with regional business objectives. • Develop and manage lifecycle marketing campaigns to maximize user activation, retention, and lifetime value. • Implement strategies based on segmentation, personalization, and automated user journeys. • Analyze campaign data and user behavior to make data-driven decisions and improve campaign performance. • Conduct A/B testing and other optimization methodologies to enhance campaign effectiveness. • Collaborate with product, content, and operations teams to ensure campaign alignment and success. • Report KPIs and campaign results, proposing continuous improvements. • Stay updated on digital marketing trends, growth hacking techniques, and the crypto ecosystem.
Senior Performance Marketing Manager – META
Spacedome Media GmbHSOCIAL ADS PREMIUM AGENTUR MIT EIGENER E-COMMERCE BRAND.
• You take responsibility for communication and the success of our consulting clients. • You scale our consulting clients by proactively providing input and working with them to develop a strategic implementation plan. • You inform our clients about the next steps for revenue growth and help them achieve their goals.
• Monitoring & Optimierung laufender Google Ads Kampagnen (Search, Brand, PMAX, Display/YouTube) • Erstellung neuer Kampagnen & Anzeigengruppen (inkl. Keyword- & Intent-Logik) • Skalierung performanter Kampagnen bei gleichbleibender Effizienz • Ableitung von Maßnahmen aus Daten (Search Terms, Auktionen, Conversionpfade) • Enge Abstimmung mit Marketing & Geschäftsführung + Reporting (kurze Wege, klare Ziele)
• Provide coaching, feedback, and development support to Paid Media team members • Support onboarding and training for new team members • Improve internal processes to strengthen efficiency, quality, and consistency • Lead resourcing and capacity planning for the team • Lead paid media strategy across Google, Meta, TikTok, Pinterest, Snap, LinkedIn, and programmatic platforms • Own planning, execution, optimization, and results across your portfolio • Oversee day-to-day pacing and performance, ensuring budgets and tactics stay on track • Drive innovation by exploring emerging ad formats, channels, and AI-powered tools • Build and refine reporting frameworks, data visualization, and insights for client and internal presentations • Present results, recommendations, and growth opportunities directly to senior client stakeholders • Join weekly client calls, lead QBRs, and serve as a strategic partner on key accounts • Partner with Accounts to align paid media strategies with broader business and marketing objectives • Work closely with Creative to develop and test data-driven, audience-focused ad concepts
