• You take responsibility for communication and the success of our consulting clients. • You scale our consulting clients by proactively providing input and working with them to develop a strategic implementation plan. • You inform our clients about the next steps for revenue growth and help them achieve their goals.

• Monitoring & Optimierung laufender Google Ads Kampagnen (Search, Brand, PMAX, Display/YouTube) • Erstellung neuer Kampagnen & Anzeigengruppen (inkl. Keyword- & Intent-Logik) • Skalierung performanter Kampagnen bei gleichbleibender Effizienz • Ableitung von Maßnahmen aus Daten (Search Terms, Auktionen, Conversionpfade) • Enge Abstimmung mit Marketing & Geschäftsführung + Reporting (kurze Wege, klare Ziele)

• Provide coaching, feedback, and development support to Paid Media team members • Support onboarding and training for new team members • Improve internal processes to strengthen efficiency, quality, and consistency • Lead resourcing and capacity planning for the team • Lead paid media strategy across Google, Meta, TikTok, Pinterest, Snap, LinkedIn, and programmatic platforms • Own planning, execution, optimization, and results across your portfolio • Oversee day-to-day pacing and performance, ensuring budgets and tactics stay on track • Drive innovation by exploring emerging ad formats, channels, and AI-powered tools • Build and refine reporting frameworks, data visualization, and insights for client and internal presentations • Present results, recommendations, and growth opportunities directly to senior client stakeholders • Join weekly client calls, lead QBRs, and serve as a strategic partner on key accounts • Partner with Accounts to align paid media strategies with broader business and marketing objectives • Work closely with Creative to develop and test data-driven, audience-focused ad concepts

OVERVIEW McGarrah Jessee is looking for a Senior Manager, Paid Search — someone who doesn’t just manage keywords and bids, but architects how search drives full-funnel retail growth in a world where discovery is being rewritten in real time. This role sits at the intersection of performance marketing, retail strategy, data and emerging AI-driven discovery — translating business ambition into search ecosystems that capture demand, create demand and defend against it being intercepted upstream. You’ll lead SEM for a major national retail brand, overseeing a multimillion dollar monthly investment while partnering directly with senior client leadership to connect business priorities to platform execution. This is not a “manage the account” role. This is a shape how search works in a post-search world role. WHAT YOU’LL LEAD SEARCH STRATEGY AND GROWTH PLANNING - Own the full-funnel role of search across the retail business — from demand capture to demand creation to demand defense. - Translate merchandising priorities, seasonal moments and inventory realities into search strategy. - Define how search shows up across key retail moments — from everyday intent to peak events to cultural spikes. - Architect how search integrates with broader media, retail media networks and owned channels. STRATEGIC ACCOUNT LEADERSHIP - Drive the Roadmap: Own the holistic SEM strategy for a major retail account, aligning paid search efforts with the client’s seasonal calendar, merchandising priorities and inventory fluctuations. - Client Partnership: Act as the primary point of contact for the client’s marketing team. Translate complex campaign data into clear, business-centric narratives for VP+ level audiences. - Budget Stewardship: Direct the allocation of monthly budgets exceeding $1MM, ensuring agile fund movement to capture demand during peak sales events. EXECUTION, INNOVATION & AI - Omnichannel Growth: Develop strategies that simultaneously drive online ROAS and local store visits, utilizing the full suite of search products (Performance Max, Shopping, Local Inventory Ads, YouTube and Demand Gen). - AI & Automation: Lead the agency’s adoption of scripts and AI tools to automate bidding, streamline reporting, and visualize data. You will test new workflows to optimize output and create efficiencies. - Data-Driven Optimization: Move beyond basic metrics. Analyze full-funnel performance (from impression to conversion) to provide actionable insights that inform not just bids, but creative and landing page decisions. TEAM MANAGEMENT & COLLABORATION - Mentorship: Manage and mentor a team of SEM Managers and Specialists. Foster a culture of rigorous QA, testing and continuous professional development. - Cross-Channel Integration: Collaborate with the client’s internal and external partners (SEO, Affiliate, Display) to ensure a unified market presence and consistent messaging. EXPERIENCE & BACKGROUND - 7+ years of paid search experience, with a background in high-volume B2C campaigns. - 2+ years of management experience with at least two direct reports. - Budget Scale: Proven track record of directly managing monthly ad spends of $1MM+. - Bachelor’s degree in marketing, business or analytics, or equivalent experience. TECHNICAL MASTERY - Deep Platform Knowledge: Expert-level proficiency in Google Ads (Search, Shopping, PMax), Microsoft Ads, and SA360 (or similar enterprise tools). - Analytics & Reporting: Advanced proficiency in GA4 or Adobe Analytics and Excel/Google Sheets. Experience with visualization tools like Power BI, Looker Studio or Tableau is highly preferred. - Automation Fluency: Comfort with script adoption and using AI for reporting insights. Willingness to embrace new technology to solve old problems. SOFT SKILLS & ATTRIBUTES - Retail Acumen: You understand retail math (margins, inventory turn, seasonality) and how digital marketing impacts the bottom line. - Clear Communicator: You can explain complex SEM concepts to non-technical stakeholders without getting lost in the jargon. - Detail-Oriented: You have a "zero-defect" mentality regarding campaign setup, budget pacing, and QA. WHY THIS ROLE? - Impact: You will be guiding the strategy for a household brand name, where your decisions have an immediate, measurable impact on revenue. - Innovation: We are looking for a changemaker who wants to push the boundaries of what is possible with AI and automation in paid search. - Culture: Join a team that values autonomy, smart collaboration and a people-first approach to agency life. This is a remote position.