• Own in-product copy across journeys • Write and iterate on onboarding flows, in-app journeys, feature education, progress feedback, nudges, empty states, and CTAs • Ensure each touchpoint aligns with the user’s stage in their journey • Maintain clarity and simplicity within complex health contexts • Develop reusable copy patterns and templates for check-ins, assessments, feedback, and reinforcement • Work closely with product managers and a behavioural science consultant • Turn behaviour change strategies into motivating, easy-to-follow storytelling and copy • Ensure the user experience feels empowering — not clinical or restrictive • Support users in building sustainable habits through thoughtful framing • Review wireframes and prototypes early in the design process • Contribute to journey and user flow discussions and decisions • Identify friction points and cognitive overload • Propose structural improvements to improve clarity, motivation, and comprehension • Advocate for user-centred language throughout product development • Maintain narrative & voice consistency • Apply defined tone and voice principles across journeys • Adapt tone appropriately for onboarding, setbacks, progress, and reinforcement • Ensure the product feels cohesive across weeks and touchpoints • Review drop-off and engagement data • Suggest copy experiments and refinements • Continuously improve clarity and behaviour adoption through iteration

• Present investigative projects in email and other formats, on- and off-platform. • Adapt our investigations into standalone pieces informed by audience data. • Work closely with reporters and editors to deeply understand their work. • Collaborate with the audience and product teams on finding new audiences. • Write and edit concise, compelling headlines and social copy for stories, as needed. • Use analytics to make data-informed decisions about your stories. • Produce newsletters using our email service provider, Sailthru.

• Writing for Hearst Magazines' portfolio

• Partner with our internal product and nursing teams following our QBank analysis to build a plan for question revision, focusing on strengthening clinical reasoning, prioritization and acuity-based decision-making. • Develop new, original CCRN-style board questions to address content requirements and ensure coverage aligns with the updated CCRN test plan and exam blueprint. • Ensure alignment of all questions with current critical care standards and evidence-based practice • Partner with our Editorial team who will provide guidance and feedback to iterate and improve question quality.