• Develop and execute strategic account plans targeting high-value verticals such as data centers, healthcare, and high-tech manufacturing, with a focus on hyper scalers, colocation providers, and design/build firms. • Identify and engage key decision-makers including data center owners, developers, facility engineers, and design consultants to create demand for Infinitum’s motor technology. • Influence mechanical and electrical design teams to specify Infinitum motors as the basis of design in new construction and infrastructure upgrade projects. • Build and maintain executive-level relationships to drive long-term partnerships, recurring revenue, and accelerate buying decisions. • Collaborate with ecosystem stakeholders such as engineering firms, OEM partners, and design consultants to create preference for Infinitum’s products. • Own the commercial relationship and account strategy from initial engagement through successful specification and procurement. • Partner with Application Engineers to ensure technical alignment and seamless integration of Infinitum motors into design documentation. • Represent Infinitum at industry events, technical working groups, and strategic meetings with customers and engineering firms to strengthen market presence. • Maintain accurate CRM records, pipeline forecasts, and reporting on specification progress and wins. • Monitor competitive landscape, market dynamics, and customer roadmaps to uncover timing opportunities for specification and procurement.

• Respond to inbound leads with speed and professionalism, following defined SLAs and sequences to maximize connection and conversion to scheduled demos. Leverage Gong Engage and other tooling to ensure timely follow‑up and process compliance. • Qualify inbound interest across key criteria (practice type/size, goals, timeline, tech stack) and articulate how Elation’s clinical-first platform supports physician-led primary care. • Schedule discovery and product demos for Account Executives; own handoffs, calendar logistics, confirmations, and pre‑meeting context to drive high show rates and strong outcomes. Measured by meetings set, lead‑to‑demo conversion, and demo show rate. • Maintain meticulous Salesforce hygiene: enrich and log all activities, dispositions, next steps, and account/contact data to ensure visibility and accurate forecasting. • Partner closely with AEs on demo quality feedback, and communicate lead quality and thematic feedback to Marketing to improve campaigns and audience targeting. • Represent Elation with compassion for clinicians’ time; deliver a white-glove experience that reflects our commitment to primary care excellence. • Partner with the team to staff the specific hours needed to provide coverage to support speed to follow up and conversion.

• Drive growth of our instrument service portfolio across CROs, pharmaceutical organizations, and large reference labs. • Identify, pursue, and close new business opportunities. • Develop and execute strategic sales plans to expand market share and build a sustainable pipeline. • Leverage your existing network to generate leads, build trust, and convert prospects into long-term clients. • Manage CRM activity using company SOPs. • Build a strong referral network via cold outreach, B2B strategies, conferences, and relationship-driven business development. • Cultivate strong relationships with current clients, partners, and internal teams through proactive communication. • Deliver persuasive presentations, sales pitches, product updates, and data-driven reports. • Attend team meetings and facilitate communication between customers and technical staff. • Work with internal teams to create accurate Statements of Work. • Negotiate service agreements and maintain a high standard of customer satisfaction. • Travel to client sites and conferences as needed.

• Develop annual, quarterly, and monthly goals, and strategies for partnerships • Strategically identify new partners for THSC and facilitate outreach as THSC’s first point of contact • Collaborate and negotiate with potential THSC partners • Create and oversee processes for THSC members to receive benefits from the partner • Serve as the ongoing liaison between THSC and the partner to make sure they receive everything that was promised in the “partnership deal” • Periodic follow-ups with existing partners including analysis of partnerships in driving new THSC memberships, membership retention and increased revenue. • Working with THSC leadership, Events, Marketing, Technology, and other teams as applicable to: Create and manage sales funnel for partnerships and other projects • Manage sales strategy and communications around major events • Maintain THSC systems and processes for regular sales tracking and communication