• AI-driven marketing processes: You identify where AI-supported processes deliver real, measurable value. • Strategic website planning: You structure and plan website projects so they function strategically. • Email marketing: You design and manage data-driven email campaigns. • End-to-end client projects: You oversee client projects holistically from A to Z. • B2B brand building: You develop memorable B2B brands. • Social media marketing: You conceptualize and take responsibility for social media presence.

• Own and manage PPC campaigns across platforms such as Google Ads, Microsoft Ads, and paid social channels • Develop and execute SEO strategies to increase organic traffic, keyword rankings, and qualified conversions • Perform keyword research, competitive analysis, and opportunity modeling to guide campaign and content strategy • Optimize campaign structure, bidding strategies, ad copy, and landing page alignment to improve performance metrics • Monitor, analyze, and report on campaign KPIs including CPL, ROIM, rankings and conversion rates • Conduct technical and on-page SEO audits and partner with web and content teams to implement improvements • Collaborate with content and demand generation teams to align SEO and PPC with campaign themes and offers • Run A/B tests across ads and landing pages to continuously improve conversion performance • Manage budgets and forecasts across paid channels to maximize return on spend • Build dashboards and executive-ready reports that translate performance data into actionable insights • Stay current on search engine algorithms, paid media features and digital marketing best practices

• execute, measure, and report on CBN’s apps and website channels • work closely with various cross-functional teams involved with product improvement, user optimization, marketing strategy, and more.

• Develop and execute a comprehensive Amazon marketing strategy, including ad campaigns, product launches, promotions, and content optimization • Lead a multi-channel marketing strategy encompassing PPC, social media, remarketing, and paid search to drive revenue across e-commerce platforms • Oversee and optimize the $6+ million marketing budget with a focus on maximizing return on ad spend (ROAS) and increasing revenue streams • Lead product advertising campaigns, including creating and managing advertising product details, setting up categories, pricing, and aligning campaigns with business objectives • Use insights from Amazon Ads, Teikametrics, Helium 10 and other performance tools to identify opportunities for growth and improvement in campaign performance • Work closely with the creative team to ensure that product images and content are optimized for conversion and customer experience • Provide regular reports and insights on campaign performance, customer acquisition, retention rates, and market trends • Identify underperforming segments and develop targeted strategies to improve sales and increase overall market share • Lead a cross-functional team and provide strategic direction to ensure successful execution of marketing initiatives