• Own and manage PPC campaigns across platforms such as Google Ads, Microsoft Ads, and paid social channels • Develop and execute SEO strategies to increase organic traffic, keyword rankings, and qualified conversions • Perform keyword research, competitive analysis, and opportunity modeling to guide campaign and content strategy • Optimize campaign structure, bidding strategies, ad copy, and landing page alignment to improve performance metrics • Monitor, analyze, and report on campaign KPIs including CPL, ROIM, rankings and conversion rates • Conduct technical and on-page SEO audits and partner with web and content teams to implement improvements • Collaborate with content and demand generation teams to align SEO and PPC with campaign themes and offers • Run A/B tests across ads and landing pages to continuously improve conversion performance • Manage budgets and forecasts across paid channels to maximize return on spend • Build dashboards and executive-ready reports that translate performance data into actionable insights • Stay current on search engine algorithms, paid media features and digital marketing best practices

• execute, measure, and report on CBN’s apps and website channels • work closely with various cross-functional teams involved with product improvement, user optimization, marketing strategy, and more.

• Develop and execute a comprehensive Amazon marketing strategy, including ad campaigns, product launches, promotions, and content optimization • Lead a multi-channel marketing strategy encompassing PPC, social media, remarketing, and paid search to drive revenue across e-commerce platforms • Oversee and optimize the $6+ million marketing budget with a focus on maximizing return on ad spend (ROAS) and increasing revenue streams • Lead product advertising campaigns, including creating and managing advertising product details, setting up categories, pricing, and aligning campaigns with business objectives • Use insights from Amazon Ads, Teikametrics, Helium 10 and other performance tools to identify opportunities for growth and improvement in campaign performance • Work closely with the creative team to ensure that product images and content are optimized for conversion and customer experience • Provide regular reports and insights on campaign performance, customer acquisition, retention rates, and market trends • Identify underperforming segments and develop targeted strategies to improve sales and increase overall market share • Lead a cross-functional team and provide strategic direction to ensure successful execution of marketing initiatives

As a trusted global transformation partner, Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation, localization, and adaptation for over 250 languages with a growing network of over 400,000 in-country linguistic resources. Driving innovation in language services, Welocalize delivers high-quality training data transformation solutions for NLP-enabled machine learning by blending technology and human intelligence to collect, annotate, and evaluate all content types. Our team works across locations in North America, Europe, and Asia serving our global clients in the markets that matter to them. www.welocalize.com To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Requirements - Minimum 3 years' experience in translating, copy editing content in the specified subject matter areas or verticals: Investigator facing, Patient facing and/or Pharmacy material, Marketing, Help and UI content - Professional level understanding of English (US/GB) - Native level expertise of Sepedi as Target Language with core understanding of cultural nuances. - Candidate should be well versed with various CAT tools like- XTM, Phrase, Trados, Jira, Smartling etc. - Working knowledge of MS office applications like MS Word, MS Excel. - Desirable: Translation degree or, if other degree, 3 years of translation experience or, if no degree, 5 years of translation experience We are building team of Freelance Language Experts who can collaborate with us on Multiple accounts and programs.