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Supply chain technology & strategy, material handling automation & robotics, Microsoft solutions and IT managed services
Digital Marketing Specialist
Location
United States
Posted
84 days ago
Salary
0
Seniority
Senior
Job Description
Digital Marketing Specialist
enVista
• Own and manage PPC campaigns across platforms such as Google Ads, Microsoft Ads, and paid social channels • Develop and execute SEO strategies to increase organic traffic, keyword rankings, and qualified conversions • Perform keyword research, competitive analysis, and opportunity modeling to guide campaign and content strategy • Optimize campaign structure, bidding strategies, ad copy, and landing page alignment to improve performance metrics • Monitor, analyze, and report on campaign KPIs including CPL, ROIM, rankings and conversion rates • Conduct technical and on-page SEO audits and partner with web and content teams to implement improvements • Collaborate with content and demand generation teams to align SEO and PPC with campaign themes and offers • Run A/B tests across ads and landing pages to continuously improve conversion performance • Manage budgets and forecasts across paid channels to maximize return on spend • Build dashboards and executive-ready reports that translate performance data into actionable insights • Stay current on search engine algorithms, paid media features and digital marketing best practices
Job Requirements
- Bachelor’s degree in Marketing, Communications or a related field
- 3-6+ years of hands-on experience managing PPC and SEO programs
- Proven experience managing and optimizing Google Ads and Microsoft Ads campaigns
- Strong knowledge of SEO best practices including technical, on-page and off-page optimization
- Experience with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush or similar platforms
- Demonstrated ability to grow traffic and conversions through data-driven optimization
- Experience with landing page testing and conversion rate optimization
- Strong analytical skills with the ability to interpret performance data and make recommendations
- Working knowledge of CMS platforms and basic HTML/CSS concepts preferred
- B2B marketing experience preferred
- Google Ads and/or Analytics certifications are a plus
- Candidates may live anywhere in the contiguous US
Benefits
- Competitive Pay + Performance Bonuses – Your impact matters, and we make sure it shows in your paycheck
- Comprehensive Health Coverage – Choose from top-tier Medical, Dental, and Vision plans that work for you and your family
- Generous PTO, Paid Holidays & Volunteer Days – Recharge, celebrate, and give back with time off that supports your life and passions
- Peace of Mind – Enjoy company-paid Life Insurance and Short- and Long-Term Disability benefits
- Paid Sabbatical – After seven years of service, take a well-earned break to rest, recharge, or explore
- 401(k) with Company Match – Invest in your future with a retirement plan that grows alongside you
- Flexible Work Options – Balance life and work with hybrid and remote opportunities that support how you thrive
- Employee Referral Bonus – Know someone amazing? Get rewarded for bringing top talent into the enVista family
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