Sittercity

About Sittercity Sittercity, a Bright Horizons company, is a technology platform that’s reimagining the childcare industry. We aim to simplify the process of finding, hiring, and managing high-quality, trustworthy childcare. At Sittercity, you can help design and implement solutions that will transform a multi-billion-dollar industry, providing much-needed relief to parents and care providers alike. What You’ll Do We’re looking for a full-stack marketing leader to own the entire marketing engine at Sittercity—spanning brand, creative, growth, lifecycle, and emerging AI-driven capabilities. This is not a traditional performance marketing role. You will define how Sittercity shows up in the world, how we tell our story, and how we translate that into scalable, measurable growth. You will sit on the Sittercity Leadership Team, partnering directly with executive leadership across Product, Engineering, Corporate, and Operations. You’ll play a central role in shaping company strategy, driving revenue, and building a durable, differentiated brand in a historically under-innovated category. Responsibilities End-to-End Marketing Strategy & Revenue - Own the full marketing funnel across B2B2E and DTC—from brand awareness through acquisition, activation, retention, and monetization. - Define and execute a holistic growth strategy that integrates brand, performance, product-led growth, partnerships, and lifecycle. - Translate company priorities into clear marketing roadmaps tied to revenue, marketplace liquidity, and long-term customer value. - Serve as a key voice in company-level strategy and planning as a member of the Leadership Team. Brand, Creative & Storytelling - Own and evolve the Sittercity brand—including positioning, voice, visual identity, and narrative across all touchpoints. - Lead creative strategy and production, ensuring performance marketing and brand marketing operate as a unified system. - Build a high-performing creative engine that continuously tests, learns, and scales winning messaging across channels. - Partner with Communications and Corporate Marketing to shape external storytelling, PR, and category positioning. Growth, Demand Generation & Lifecycle - Lead omnichannel acquisition strategies across paid, organic, partnerships, and emerging channels. - Build and scale lifecycle marketing programs across both sides of the marketplace (families and caregivers) as well as enterprise partners. - Drive product-led growth by partnering with Product and Engineering to optimize onboarding, engagement, and retention. - Develop experimentation frameworks across channels, landing pages, onboarding flows, and messaging. AI-First Marketing & Innovation - Embed AI across the marketing stack—from creative generation and personalization to media optimization and customer insights. - Identify and implement tools and workflows that increase speed, efficiency, and marketing impact. - Use AI to unlock new growth levers, including predictive targeting, automated lifecycle journeys, and dynamic content systems. - Position Sittercity at the forefront of modern, AI-enabled marketing practices. Data, Analytics & Performance - Own marketing performance, attribution, and forecasting across all channels and segments. - Partner with BI and Analytics to build a best-in-class measurement framework that connects brand and performance outcomes. - Ensure disciplined investment across channels, balancing short-term efficiency with long-term brand equity. - Translate insights into clear, actionable strategies that drive continuous improvement. Leadership & Team Building - Build and lead a high-performing, full-stack marketing team spanning growth, lifecycle, brand, and creative. - Develop talent across both analytical and creative disciplines, raising the bar for modern marketing capability. - Foster a culture of ownership, experimentation, speed, and accountability. - Manage and evolve external partners and agencies as an extension of the team. Qualifications - Bachelor's degree in Marketing, Business, or a related field; MBA or relevant certifications (Google Ads, Meta Blueprint) are a plus. - 7-10 years of experience in performance marketing across paid, earned and owned channels, with a proven track record of managing and scaling profitable campaigns. - Hands on experience with full funnel campaigns including broadcast media, Google, Meta, paid and organic social, as well as demand gen tactics such as SEO/AEO/GEO with a focus on DTC e-commerce - Experience managing lifecycle programs. - Deep familiarity with digital marketing and customer acquisition metrics and attribution including LTV, CAC/CPA, CPC, CPM, and ROAS optimizing for improving profitability. - Strong analytical skills with the ability to interpret complex data and turn insights into strategies. - Experience managing multi-channel ad budgets and optimizing for KPIs such as ROAS, CPA, CTR, and CVR. - Knowledge of digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and data visualization tools (Tableau, Looker, etc.). - A collaborative, results-oriented mindset, able to work effectively with cross-functional teams. - Exceptional, people first leader, able to coach teams to be their best. - Familiarity with the childcare or family services industry is a plus but not required. - Experience effectively leading cross-functional teams and creating alignment for revenue impact. Why you should join us We offer an innovative and fun environment that rewards passionate and curious individuals. You will have an opportunity to influence our product and technology in an entrepreneurial environment with enterprise backing that has a huge impact on the childcare industry. Salary and Other Compensation Disclosures The annual starting salary for this position is between $160,000 - $180,000 annually. The pay range listed here is what Sittercity in good faith anticipates offering for this job opening. Actual compensation offered within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors. This position is also eligible for bonus awards. Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, and short-term disability insurance. Also, depending on hire date and subject to applicable eligibility requirements, new employees in this role receive up to: ten days of paid sick time per year, fifteen days of paid vacation time per year, six weeks of paid parental leave (after twelve months of service), and 9 paid holidays annually. Perks: - Remote Role - Company events, social outings and volunteer opportunities - Tuition assistance, college coach, and enhanced family support - Sittercity membership, backup child/adult/elder care, and childcare center discounts Sittercity is committed to hiring a diverse workforce. We consider all applicants for employment without regard to race, color, sex, sexual orientation, gender identity, religion, age, national origin, disability, veteran status, or any other basis as prohibited by federal, state or local law. Sittercity participates in E-Verify and background checks all employees. This role must be performed remotely in IL, MA, NJ, NY, OH, OR, TX, CO, NH, VT, WA, WI, FL,GA This posting is anticipated to remain open until May 30, 2026.

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About Sittercity Sittercity, a Bright Horizons company, is a technology platform working to reimagine the child care industry. Finding, hiring and managing high-quality, trustworthy and enriching child care has never been simple, for parents or caregivers. We want to change that. At Sittercity, you can imagine and create solutions that will revolutionize a multi-billion industry and bring relief to parents and care providers alike, all while having a lot of fun! Boost your career as we launch into our next phase of growth and help build a platform that changes the way child care works. The Opportunity As a Trust and Safety Specialist at Sittercity, you are responsible for protecting the integrity of the Sittercity marketplace by identifying, investigating, and mitigating risk across both caregivers and families. This role sits at the front line of platform safety - making high-stakes decisions that directly impact user trust and marketplace quality. You will review user activity, assess potential fraud or safety concerns, and take appropriate action based on internal policies and risk signals. This work often involves ambiguity, requiring strong judgement and the ability to make sound decisions with incomplete information. We’re looking for someone who is scrappy, learns quickly, and is comfortable operating in a fast-moving environment where processes continuously evolve and collaboration is required. This role also requires resilience - you will encounter sensitive and, at times, difficult content, and must be able to engage with it professionally without losing objectivity. You’ll play a key part in maintaining Sittercity’s reputation as one of the safest marketplaces in the caregiving space. Key Responsibilities - Monitor platform activity to identify, investigate, and resolve violations of community guidelines, safety policies, and terms of service. - Review user reports, flagged content, and suspicious behaviors and take the appropriate action. - Review and investigate user accounts, content, and activity for fraud, abuse, or policy violations. - Make timely, consistent enforcement decisions (warnings, removals, escalations) based on internal guidelines. - Collaborate with cross-functional and cross-company teams as a subject matter expert. - Provide training to other team members (Trust & Safety and Customer Success) as a subject matter expert. - Respond to escalated customer safety concerns with empathy and clarity. - Help develop and enforce Trust & Safety policies, procedures, and best practices. Maintain deep knowledge of those policies and apply them consistently. - Identify and analyze patterns seen in content reviewed. Required Qualifications - 2-3 years of experience in Trust & Safety, content moderation, fraud prevention, risk operations, or a related field. - Strong analytical and investigative skills. - Ability to make fair, consistent decisions in high-volume review environments. - Ability to exercise independent judgement in ambiguous or high-risk situations. - Excellent written communication and documentation skills. - Familiarity with online community guidelines, safety policies, and moderation tools. - Ability to handle sensitive or distressing content with professionalism and discretion. - Utilize automation, machine learning, and AI-driven signals to detect risk, prioritize investigations, and improve decision accuracy. - Willingness to work occasionally on weekends. Preferred Qualifications - Background in cybersecurity or risk management is preferred but not required. - Experience with Zendesk, IDV verification services, and background check tools is helpful. Why you should join us Recognized as one of the best places to work by Built In Chicago, we offer an inclusive, innovative, and fun environment that rewards passionate and curious individuals. You will have an opportunity to influence our [product and technology] in an entrepreneurial environment with enterprise backing that has a huge impact on the childcare industry. Salary and Other Compensation Disclosures The annual starting salary for this position is between $52,000-$62,000 annually. The pay range listed here is what Sittercity in good faith anticipates offering for this job opening. Actual compensation offered within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors. Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, and short-term disability insurance. Also, depending on hire date and subject to applicable eligibility requirements and accrual schedules, new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on full-time schedule, and 80 hours of vacation time per year based on full-time schedule (vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law). Perks: - Remote Role - Company events, social outings and volunteer opportunities - Tuition assistance, college coach, and enhanced family support - Sittercity membership, backup child/adult/elder care, and childcare center discounts Sittercity is committed to hiring a diverse workforce. We consider all applicants for employment without regard to race, color, sex, sexual orientation, gender identity, religion, age, national origin, disability, veteran status, or any other basis as prohibited by federal, state or local law. Sittercity participates in E-Verify and background checks all employees. This role must be performed remotely in IL, MA, NJ, NY, OH, OR, TX, CO, NH, VT, WA, WI, FL,GA This posting is anticipated to remain open until April 15, 2026.

About Sittercity Sittercity, a Bright Horizons company, is a technology platform working to reimagine the child care industry. Finding, hiring and managing high-quality, trustworthy and enriching child care has never been simple, for parents or caregivers. We want to change that. At Sittercity, you can imagine and create solutions that will revolutionize a multi-billion industry and bring relief to parents and care providers alike, all while having a lot of fun! Boost your career as we launch into our next phase of growth and help build a platform that changes the way child care works. The Opportunity We’re looking for a Director of Product with a track record of success in fast-paced organizations and a bias for action that drives measurable business results. As an experienced product leader, you will coach and support product managers on your team to deliver meaningful customer and business outcomes. You know how to set a clear product vision, translate strategy into actionable plans, build cross-functional alignment, and drive execution. You will lead the planning, design, and delivery of innovative product solutions grounded in user insight and data, while advocating for exceptional user experiences across the platform. As a key member of the Sittercity Leadership Team, you will contribute to company-wide strategic planning and help shape organizational priorities. In this role, you will partner closely with leaders across Product, Engineering, Marketing, Operations, and Finance to ensure our product strategy aligns with broader company goals, the Sittercity brand promise, and delivers measurable impact. Key Responsibilities - Develop and drive product strategy for our consumer and corporate businesses, based on business objectives and customer needs. Work collaboratively with product managers and stakeholders to develop this strategy into an achievable roadmap. - Drive quarterly OKR planning process for squads. - Clearly communicate strategy and goals across the company throughout all phases of work, from ideation to measurement. - Demonstrated skill in product leadership, including coaching product managers, product planning, feature prioritization and trade-off evaluation. - Serve as a member of the Sittercity Leadership Team, partnering with senior leaders to shape company strategy, culture, define organizational priorities, and align product initiatives with overall business objectives. - Define and analyze metrics that inform product success. - Drive improvements to our existing products and identify opportunities for new product ideas. - Partner closely with Product Design and Engineering to ensure solutions deliver intuitive, high-quality user experiences, balancing usability, performance, and business outcomes. - Champion human-centered design practices, including user research, prototyping, usability testing, and iterative design improvements. - Ensure product decisions incorporate design thinking principles, translating customer insights into elegant, scalable product experiences. - Guide teams in evaluating trade-offs between design quality, technical feasibility, and speed to market. About You - 7+ years experience in product management, preferably in consumer-facing and B2B marketplace models, 3+ years in a leadership/ management capacity - Strong business acumen and revenue orientation, with a solid technical foundation and appreciation for delightful design - Comfortable operating in dual-sided or multi-stakeholder ecosystems (e.g., marketplace, platform, employer/client-driven models) - Innovative problem solver who can quickly absorb complexity and translate ambiguous challenges into clear, actionable solutions - Demonstrated expertise in product planning, including product vision, roadmap development, feature prioritization, and rigorous trade-off analysis - Data-driven decision maker who uses product metrics, experimentation, and customer insights to validate assumptions and guide strategy - Curious and pragmatic about the role of AI in product development and user experiences, with a mindset focused on experimentation, efficiency, and responsible implementation. - Comfortable leveraging AI tools to accelerate product discovery, customer insight generation, prototyping, and team productivity, while maintaining strong product judgment and ethical standards. - Strong appreciation for product design and user experience, with experience collaborating closely with design teams to deliver intuitive, user-centric solutions. - Ability to evaluate product solutions through both a business and design lens, ensuring products are functional, delightful, aligned with user needs, and deliver financial impact - Familiarity with design systems, usability testing, and iterative product design processes. - Organized, with a strong attention to detail and a passion for getting the product right - Experience working with agile software development processes - Excellent written and verbal communication skills, including the ability to crystallize and broadly socialize insights - BA/BS required Why you should join us Recognized as one of the best places to work by Built In Chicago, we offer an inclusive, innovative, and fun environment that rewards passionate and curious individuals. You will have an opportunity to influence our product and technology in an entrepreneurial environment with enterprise backing that has a huge impact on the childcare industry. Salary and Other Compensation Disclosures The annual starting salary for this position is between $150,000-$180,000 annually. The pay range listed here is what Sittercity in good faith anticipates offering for this job opening. Actual compensation offered within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors. This position is also eligible for bonus awards. Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, and short-term disability insurance. Also, depending on hire date and subject to applicable eligibility requirements and accrual schedules, new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on full-time schedule, and [xx] hours of vacation time per year based on full-time schedule (vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law). Perks: - Remote Role - Company events, social outings and volunteer opportunities - Tuition assistance, college coach, and enhanced family support - Sittercity membership, backup child/adult/elder care, and childcare center discounts Sittercity is committed to hiring a diverse workforce. We consider all applicants for employment without regard to race, color, sex, sexual orientation, gender identity, religion, age, national origin, disability, veteran status, or any other basis as prohibited by federal, state or local law. Sittercity participates in E-Verify and background checks all employees. This role must be performed remotely in IL, MA, NJ, NY, OH, OR, TX, CO, NH, VT, WA, WI, FL,GA This posting is anticipated to remain open until May, 2026.

• Develop and execute an integrated revenue growth strategy, supporting both B2B2E partnerships and DTC marketplace growth. • Translate company goals into channel-specific and segment-specific growth plans, prioritizing levers with the highest revenue impact. • Partner with cross-functional leaders (Product, Corporate, Engineering, BI, Operations) to improve conversion rates, user activation, and long-term value across the lifecycle of a user. • Establish growth forecasting, modeling, and KPIs aligned to revenue targets. • Lead omni-channel acquisition strategies across paid, organic, partnership, and content-driven channels. • Manage and evolve paid media programs (Google, Meta, social, programmatic, OTT,etc.) as part of a broader growth ecosystem—not the sole focus. • Build lifecycle and CRM strategies that move prospects and users through the acquisition, onboarding, engagement, and retention funnels across both B2B2E and DTC audiences. • Drive SEO and earned media opportunities for scalable growth and efficient brand awareness. • Develop and implement experimentation roadmaps, A/B and multivariate testing across channels, messaging, landing pages, and onboarding experiences. • Partner closely with analytics to refine attribution, forecasting, and performance measurement across segments and channels. • Monitor performance, derive insights, and translate them into data-backed decisions that improve efficiency and scale sustainable growth. • Own budgeting, pacing, and channel ROI, ensuring investments align with long-term revenue goals. • Work with Product and Engineering to create intuitive, high-converting user flows and impactful in-product growth moments. • Collaborate with Brand, Creative, and Communications teams to develop compelling narratives, value propositions, and content that resonate across audiences. • Provide real-time creative feedback rooted in insights and testing results. • Build and mentor a high-performing growth team—including channel specialists, lifecycle experts, and external agencies—raising the bar for analytical and strategic capability. • Promote a culture of curiosity, experimentation, and continuous improvement. • Recruit and lead a team of skilled performance marketers to drive marketing strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills.