• Own all budget and strategy planning, logistics, vendor coordination, internal alignment, and onsite execution for Trovata’s in-person events and conferences. • Create and modify slides, abstracts, and session materials in partnership with the Sr. Content Marketing Manager (they set direction; you execute and refine). • Manage event calendars, run-of-show materials, staffing prep, and follow-up workflows with Sales. • Build compelling event narratives with partners, SMEs, and leadership. • Project manage and collaborate with other program leads on promotion, registration, attendance, follow-up, and pipeline attribution. • Align with the program owner on quarterly strategy and webinar cadence. • Support operational execution including technical setup, speaker coordination, slide creation, abstract drafting, and follow-up workflows. • Own Trovata’s annual awards strategy and execution. • Draft clear, compelling submissions highlighting innovation, customer success, and product differentiation. • Manage timelines, deliverables, and cross-functional inputs. • Fully own the strategy and upkeep of Trovata’s presence on G2 and Capterra. • Run periodic review-generation campaigns with existing customers and partners. • Monitor sentiment, competitor movements, and category trends to share cross-functionally. • Manage swag requests and inventory for prospects, customers, partners, employees, and events. • Collaborate with the Sr. Brand & Marketing Designer to develop creative, on-brand merchandise and kits. • Monitor performance of all owned programs and evaluate ROI against budget, goals, and qualified pipeline contribution. • Provide post-event insights and data-backed recommendations that inform next year’s event and program roadmap.

• Lead the paid media and performance marketing strategy across the full DTC funnel for patient marketing, driving scalable growth with strong ROI discipline across a nine-figure budget • Build and lead a high-performing team, manage agency partners, and oversee performance and brand paid media programs • Partner closely with analytics to implement modern measurement and experimentation frameworks, including MMM, attribution, and incrementality testing, to inform decisions and unlock growth • Plan, forecast, and report on channel performance, scale patient starts efficiently, and continuously test creative, targeting, bidding, and new channels • Collaborate closely with brand, product, engineering, and finance teams to ensure on-brand creative, a strong martech foundation, and disciplined investment planning

• Own end-to-end management and strategic oversight of assigned paid media accounts. • Drive performance against pacing, KPIs, and efficiency goals—continually raising expectations. • Lead paid media strategy, road-mapping, testing frameworks, and campaign ideation. • Manage and mentor a team of 1–2+ Media Managers, supporting their strategic and technical growth. • Partner with Account Managers and the Media Director to align media strategy with client goals and business outcomes. • Serve as the primary internal and external point of contact for owned accounts. • Lead client communication, reporting, insights, and strategic recommendations. • Oversee ongoing account maintenance: optimizations, structure updates, bidding strategies, conversion tracking, and copy revisions. • Design and deploy monthly and quarterly testing plans across structure, targeting, creative, messaging, and conversion strategy. • Drive full-funnel strategy development, validation, and continuous improvement. • Identify opportunities to expand media spend, channels, and account scope. • Stay ahead of industry trends, testing new platforms, and expanding Cardinal’s paid media offerings.

• Own end-to-end management and strategic oversight of assigned paid media accounts. • Drive performance against pacing, KPIs, and efficiency goals—continually raising expectations. • Lead paid media strategy, road-mapping, testing frameworks, and campaign ideation. • Manage and mentor a team of 1–2+ Media Managers, supporting their strategic and technical growth. • Partner with Account Managers and the Media Director to align media strategy with client goals and business outcomes. • Serve as the primary internal and external point of contact for owned accounts. • Lead client communication, reporting, insights, and strategic recommendations. • Oversee ongoing account maintenance: optimizations, structure updates, bidding strategies, conversion tracking, and copy revisions. • Design and deploy monthly and quarterly testing plans across structure, targeting, creative, messaging, and conversion strategy. • Drive full-funnel strategy development, validation, and continuous improvement. • Identify opportunities to expand media spend, channels, and account scope. • Stay ahead of industry trends, testing new platforms, and expanding Cardinal’s paid media offerings.