• Own and scale our paid social channels (Meta, LinkedIn, CTV), managing an $40+ million budget and channel strategy to achieve monthly cost, volume, and efficiency targets • Build a high-velocity creative and experimentation engine; develop a systematic process for generating, launching, and testing new ad concepts, audiences, and campaign structures • Partner cross-functionally with design, content, marketing analytics, product marketing, and revenue operations to strengthen top-to-bottom funnel performance • Deliver robust reporting, forecasts, and insights, evaluating channel health daily through annually and translating data into actionable decisions • Shape new landing pages, conversion flows, and full-funnel touchpoints to maximize conversion and supplement your acquisition programs • Stay ahead of the rapidly evolving paid social landscape, including platform changes, privacy shifts, creative best practices, and emerging AI capabilities- -with special attention to HIPAA-relevant updates

• Own and scale our paid search channels (Google, Youtube, Bing), managing $xx million budgets and leading channel strategy to hit monthly efficiency and volume targets • Build a disciplined experimentation program, with a streamlined process for creating, launching, and evaluating new ads, keywords, bidding strategies, and campaign structures • Collaborate cross-functionally with design, content, marketing analytics, revenue operations, and product marketing to improve funnel performance and strengthen acquisition velocity • Deliver clear reporting, insights, and forecasting, monitoring channel health daily through annually and translating trends into actionable recommendations • Partner on new landing pages and conversion experiences, ensuring search-driven users receive a cohesive, high-intent journey from query to conversion • Stay ahead of the evolving SEM landscape, including platform updates, AI-driven automation, privacy and compliance shifts, GEO/AI Search, and HIPAA-relevant changes affecting performance marketing

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Aircraft Performance Engineer will play a key role in advancing the design, validation, and deployment of aircraft performance models and algorithms that power Jeppesen ForeFlight’s next generation of flight efficiency capabilities. This position combines aircraft performance expertise with modern software development practices. The ideal candidate will be comfortable working across engineering disciplines — from aerodynamic modeling to data pipelines and API integration. - Develop, calibrate, and validate aircraft performance models using manufacturer data, flight test results, and recorded flight data - Analyze aerodynamic, propulsion, and weight characteristics to quantify performance across all flight phases - Derive and optimize algorithms that translate aircraft performance parameters into actionable flight guidance - Collaborate with software engineers and data scientists to integrate performance models into production systems and applications - Contribute to data interface specifications, API design, and service-level requirements for aircraft performance services - Ensure model implementations are computationally efficient, scalable, and consistent with operational accuracy standards - Analyze flight data (QAR/FDR) to identify trends, anomalies, and performance deviations - Develop and maintain scripts and tools to process and visualize large flight datasets - Perform statistical validation of model outputs using empirical flight data and automated regression testing - Develop and execute verification test plans for new or updated aircraft performance models - Document assumptions, inputs, limitations, and validation results for internal review and audit - Collaborate with product, QA, and customer teams to ensure high confidence and traceability of performance results - Partner with cross-functional teams in flight operations, data science, and mobile development to align model outputs with operational use cases - Communicate complex technical findings clearly to stakeholders of varying technical backgrounds - Serve as an internal subject matter expert on aircraft performance and flight efficiency Qualifications - Bachelor’s or Master’s degree in Aerospace Engineering, Mechanical Engineering or equivalent experience - 5–10 years of experience in aircraft performance engineering, flight physics, or operational analysis - Strong understanding of aerodynamic theory, propulsion performance, weight and balance, and flight mechanics - Experience working with aircraft manufacturer documentation such as AFM, FCOM, and FPPM - Proficiency with Python for numerical modeling, data analysis, and automation (NumPy, pandas, SciPy) - Experience handling and analyzing recorded flight data (QAR, FDR, or similar formats) - Familiarity with version control systems (Git) and collaborative software development practices - Strong communication skills and an ability to work effectively in a multi-disciplinary environment Requirements - Experience building or maintaining software components in a cloud environment (AWS preferred) - Knowledge of airline operations, cost index theory, and flight optimization principles - Experience working at an airline in a performance engineering role - Experience contributing to or consuming mobile application services (Swift or Kotlin) is a plus - Pilot or aviation enthusiast Benefits - Medical, dental, vision insurance with Employer paid health premiums - Open PTO Policy - 401(k) with up to 10% company matching and immediate vesting - 12 Weeks Paid Maternity Leave - 4 Weeks Paid Paternity Leave - Flight Training Rewards - Tuition Stipend - Pay is based upon candidate experience and qualifications, as well market and business considerations: Summary Pay Range: $152,000-$198,000

• Build multi-touch campaigns aligned to priority segments. • Architect Istari’s demand generation engine across email, webinars, technical events, ABM, social, and targeted paid media. • Partner with Sales Ops on account segmentation, lead scoring, campaign routing, and pipeline analytics. • Generate predictable, high-quality top-of-funnel pipeline. • Drive experimentation across channels. • Translate complex engineering and infrastructure workflows into compelling value narratives. • Build sales and marketing assets. • Create technical content with engineering and product teams. • Own the content roadmap. • Produce technical and thought leadership content. • Align content with stakeholders. • Coordinate dashboards and campaign ROI. • Ensure clean integration with HubSpot and GTM processes. • Co-develop ABM programs and GTM plays. • Own HubSpot marketing automation. • Use data to refine targeting and messaging. • Manage landing pages and tracking.