AdRoll, a division of NextRoll

• Lead and grow a portfolio of approximately 20 of AdRoll’s existing mid market advertisers, using performance data in creative ways to proactively drive product adoption, upsells/cross-sells, and client retention • Foster and strengthen relationships with clients at the highest levels of organizations (Director, VP, C-suite) through email, phone, in-person meetings • Provide consultative and strategic marketing guidance for clients to help achieve their business growth goals • Be able to evaluate and optimize marketing channels based on metrics such as return on ad spend, cost per acquisition, new customer acquisition engagement, and assist with increasing the lifetime value of our clients' customers • Work closely with sales support teams across Solutions Engineering, Dynamic Creative, and Optimization departments to optimize and troubleshoot online advertising campaigns as well as Onboarding teams with a shared goal of development, retention, and growth in new partnerships • Partner with the Product team and consistently surface client feedback

• Own the full sales cycle: identify, nurture, and close new business opportunities • Consistently achieve quarterly sales quotas by managing a robust pipeline and leveraging outbound sales strategies • Conduct consultative sales calls and presentations, deeply understanding customer needs and positioning our solutions effectively • Collaborate with internal teams to ensure client success and smooth onboarding • Share valuable market insights and customer feedback to influence product development

• Lead and grow a portfolio of approximately 20 of AdRoll’s existing mid market advertisers, using performance data in creative ways to proactively drive product adoption, upsells/cross-sells, and client retention • Foster and strengthen relationships with clients at the highest levels of organizations (Director, VP, C-suite) through email, phone, in-person meetings • Provide consultative and strategic marketing guidance for clients to help achieve their business growth goals • Be able to evaluate and optimize marketing channels based on metrics such as return on ad spend, cost per acquisition, new customer acquisition engagement, and assist with increasing the lifetime value of our clients' customers • Work closely with sales support teams across Solutions Engineering, Dynamic Creative, and Optimization departments to optimize and troubleshoot online advertising campaigns as well as Onboarding teams with a shared goal of development, retention, and growth in new partnerships • Partner with the Product team and consistently surface client feedback

• Lead, mentor, and develop a team of six Solutions Consultants (3 DSP, 3 ABM) across geographically distributed locations to deliver exceptional client outcomes • Monitor and optimize key business metrics, including revenue growth, time-to-value for implementations, and cross-platform expertise adoption • Develop and execute a team strategy that balances DSP and ABM platform expertise while building cross-functional capabilities • Foster cross-functional alignment between the Solutions Consulting team, field sales organization, and product teams to ensure client success and market feedback is incorporated into product roadmaps • Establish performance standards, conduct regular 1-on-1s, provide coaching and feedback, and create clear career development pathways for direct reports • Collaborate with senior leadership on quarterly business reviews, strategic planning, and organizational goals

• Strategic Account Managers are responsible for managing medium to large customers with annual spend of $100k - $500k. They own the commercial relationship by focusing on retaining and growing a portfolio of approximately 20-30 accounts, ultimately driving increased revenue and delivering marketing and sales success for their customers. • Work harmoniously with their appointed Customer Success Manager(s) as they are aligned to CSM(s) to support their book of customers jointly. • Develop and expand into cross-functional relationships across several customer departments to build value and interest for each role. • Manage contracts, negotiations, billing, legal, and financial questions internally and externally for the customer relating to their relationship and agreement with AdRoll ABM. • Work collaboratively with the new business and onboarding teams to ensure a frictionless and standardized new customer experience. • Develop relationships internally to advise and improve processes and support our customers more effectively and efficiently including: Customer Success, Product, Finance, Revenue Operations, and Legal.

• Lead the design, development, and deployment of ML models that predict and influence customer behavior — including churn, retention, activation, lifetime value, and lifecycle transitions. • Build behavioral segmentation frameworks, uplift models, and propensity scoring used across product, lifecycle marketing, and account strategy. • Drive insights for core product areas (audience targeting, measurement, bidding, onboarding, campaign performance) using a mix of causal inference, predictive modeling, and experimentation. • Own end-to-end analytics for key initiatives: partner with Product to define success metrics, guide instrumentation, design experiments, and quantify impact. • Design, build and deploy rigorous and statistically sound models and systems that help customers understand causal effects of their marketing strategies. • Influence product roadmaps using quantified opportunity sizing, behavioral funnel analysis, and deep dives into customer usage patterns. • Collaborate with Data Engineering and ML Platform teams to build scalable pipelines, datasets, and model operationalization workflows. • Act as a technical mentor for the broader analytics and data science team; elevate scientific rigor, model quality, and best practices.

• Build the CTV product vision and roadmap that serves all marketer types: direct-to-consumer brands, e-commerce, emerging businesses, and B2B teams running account-based advertising. • Conduct user research across B2C and B2B segments to understand unique targeting, creative, and measurement needs for CTV. • Define user stories, acceptance criteria, and requirements that balance customer value, feasibility, and long-term scalability. • Deliver small and medium features that improve CTV targeting, inventory access, creative workflows, AI-driven optimization, and cross-channel reporting. • Partner with Data Science to incorporate predictive models and optimization insights that improve return on ad spend. • Analyze performance to identify opportunities to enhance efficiency, incrementality, audience reach, and pipeline impact for varying customer goals. • Enable seamless activation of CTV campaigns within the broader AdRoll platform, ensuring strong integration with retargeting, display, social, and ABM workflows. • Help ensure GTM teams, AM, CSM, Sales are trained and equipped to onboard customers to new CTV features successfully.

• Own campaign theme brainstorming, validation, and narrative development, turning high-level company goals into compelling cross-channel campaigns. • Define measurable campaign objectives, KPIs, and budgets, ensuring alignment with leadership and revenue marketing priorities. Run pre-launch readouts, monitor campaign performance mid-flight, and drive weekly reporting and optimization. • Collaborate with product marketing to refine ICPs, personas, and audience segments; build unified campaign stories anchored in audience pain points and mapped across the buyer journey. • Partner with creative leads and content owners to shape the campaign’s look, feel, and cornerstone assets, ensuring cohesive narratives across all touchpoints. • Coordinate with channel leads, sales enablement, operations, and leadership to align on promotion plans, enablement materials, and campaign readiness. • Lead campaign build check-ins, QA infrastructure (tracking, attribution, CRM setup), and oversee launch readiness with all stakeholders. • Deliver post-mortems and campaign look backs to capture ROI, wins, misses, and lessons that inform future campaigns.