• Create and maintain comprehensive information architecture diagrams, user journey maps, wireframes, high-fidelity designs, and interactive prototypes • Present design iterations to internal teams and external stakeholders, cultivating feedback loops that drive world-class player experiences • Establish and maintain design system standards, ensuring consistency across all touchpoints • Advocate for accessibility best practices and inclusive design principles across all products • Stay ahead of industry trends and emerging design practices, bringing fresh perspectives to the team • Contribute to strategic design initiatives and process improvements • Cultivate a deep understanding of the lottery and real-money gaming industry and the landscape of design challenges and solutions • Collaborate closely with product managers and engineers throughout the entire product development lifecycle • Lead user research initiatives including usability testing, interviews, and behavioral analysis to ensure the voice of the customer guides our design decisions • Partner with data analysts to transform insights into design decisions that are both user-centered and business-driven • Our design workflow utilizes Figma as our primary toolchain alongside Adobe Creative Suite. We operate within an agile framework with regular sprint cycles that balance speed and design quality.

• Design new CRO landing pages for the specific brands assigned to this role, including First Order redesigns and performance driven variations tailored to each brand. • Own all web design for the brands assigned to this role, keeping their experiences fresh, consistent, and conversion ready across all campaigns and site surfaces. • Create compelling visual storytelling that explains complex concepts like form factor, bioavailability, and our science in premium, playful, and easily digestible ways • Develop and maintain a flexible, scalable design system that ensures consistency while enabling speed across pages and launches • Design and ship new pages and campaign updates for the specific brands owned by this role, including seasonal refreshes, LTO flavors, and promotional initiatives. • Collaborate closely with Growth, CRO, and Creative teams to translate strategic priorities into high-performing visual experiences • Elevate our overall visual quality to ensure every page feels credible, beautiful, and reflects our premium positioning • Build templatized design solutions that enable faster builds and smarter reuse across growth initiatives • Partner with Growth, Ecommerce, and CRO teams to apply test learnings, implement UI/UX improvements, and maintain high performing brand pages.

• Take ownership of the end-to-end design process from research to execution • Drive clarity by distilling complex problems into simple, effective design solutions • Conduct user research to understand needs and behaviors • Lead end-to-end design for service products and internal software • Develop user-centric designs balancing business goals and best practices • Collaborate with product managers, engineers, and care teams • Facilitate co-creation workshops and design sprints • Test and iterate designs using qualitative and quantitative insights • Advocate for design excellence and contribute to the design system

• Design intuitive interfaces for internal business applications, admin panels, dashboards, and enterprise tools used by employees, operations teams, and business users • Create user flows, wireframes, prototypes, and high-fidelity designs for complex workflows involving data entry, reporting, analytics, and system administration • Collaborate with product managers, business analysts, and engineering teams to translate business requirements into elegant design solutions • Establish and maintain design systems, component libraries, and style guides for internal application consistency • Conduct stakeholder interviews and usability testing with internal users to understand pain points and optimize workflows • Design responsive interfaces that work across desktop and tablet environments where internal users operate • Optimize information architecture and navigation for applications with extensive feature sets and user permissions • Partner with development teams to ensure design feasibility and provide support during implementation