• Lead the strategy and execution for recommendation systems, Boosts, and Ads monetization initiatives • Own the product vision for audience growth and monetization • Define and evolve a recommendation system • Collaborate with Data/ML teams to design algorithms • Translate vision into prioritized, outcome-driven roadmaps • Work closely with engineering, design, and sales teams

• Own the Marketplace Vision: Define the long-term strategy to make the HighLevel App Marketplace the premier destination for MarTech and SalesTech apps. • Drive GMV & Revenue: Establish and execute strategies to grow Gross Merchandise Value (GMV) by optimizing monetization models, billing infrastructure, and payout mechanisms for partners. • Define Key Metrics: Define, track, and report on ecosystem health metrics: App installs, Active usage, Developer retention, API utilization, and Net Revenue Retention from marketplace apps. • Revolutionize DevEx: Design and deliver capabilities that make it effortless for developers to build, test, submit, and monetize apps on HighLevel. This includes owning the roadmap for Developer Portals, SDKs, and API documentation standards. • Governance & Quality: Establish rigorous yet efficient app review processes, security standards, and policy frameworks to ensure a high-trust environment for our users. • Influence the Roadmap: Collaborate with engineering and cross-functional teams to prioritise platform-level features that unlock new possibilities for app developers (e.g., deeper UI integrations, new webhooks). • Voice of the Partner: Conduct qualitative research with developer partners and agencies to identify friction points and translate insights into prioritised product work-streams. • Mentor & Lead: Mentor other PMs and APMs working on adjacent areas of the developer platform, acting as a thought leader in platform economics and ecosystem best practices.

• Define and execute the VRM product roadmap based on customer needs, market trends, and business goals. • Translate strategy into actionable requirements and partner closely with engineering, UX, and customer-facing teams. • Engage directly with customers to understand their challenges and validate solutions. • Drive launches, adoption, and success metrics in partnership with marketing and sales. • Serve as the internal voice of the customer and subject-matter expert on third-party risk management. • Continuously analyze competitive and industry trends to inform roadmap decisions.

• Leads the end-to-end product lifecycle, from concept and feasibility through development, launch, and performance evaluation to assure alignment with Sanford Health System and Sanford Health Plan strategic goals. • Collaborates with leadership, Performance Excellence, and cross-functional teams to ensure product feasibility, translating market needs into actionable requirements that drive the development of market-driven products and services. • Develops and manages comprehensive product plans, including cost-benefit analyses, budgets, schedules, and work plans to support the ongoing success of assigned product lines. • Coordinates and leads multidisciplinary teams to assess market opportunities, determine financial viability, and evaluate sales potential. • Maintains a strong understanding of marketing strategies including mobile applications, social media, and SEO/SEM to support the Health Plan's digital engagement and overall marketing outreach efforts. • Participates in and leads cross-functional initiatives that support Product Development goals, including product performance tracking, enhancement planning, and retirement strategies. • Evaluates and integrates data to inform lifecycle decisions and ensure continuous improvement. • Develops competitive intelligence tools to assess Sanford Health Plan and Sanford Health System product positioning in the market and identify opportunities for innovation and differentiation. • Integrates multiple complex business cases into a cohesive product portfolio strategy, making recommendations to achieve optimal product mix for target market segments. • Leads stakeholder engagement throughout the product development lifecycle, establishing regular communication, facilitating discussions, and preparing for executive and governance reviews. • Communicates the status of product line strategies and execution to Product Development leadership on an ongoing basis. • Ensures that all product offerings comply with applicable regulations by working closely with internal regulatory and legal teams, and when applicable, with external regulators to meet submission, filing, and reporting requirements. • Maintains ongoing competency in product management practices and regulatory requirements, ensuring the skills, knowledge, and abilities necessary to perform within scope.