• Define and execute the VRM product roadmap based on customer needs, market trends, and business goals. • Translate strategy into actionable requirements and partner closely with engineering, UX, and customer-facing teams. • Engage directly with customers to understand their challenges and validate solutions. • Drive launches, adoption, and success metrics in partnership with marketing and sales. • Serve as the internal voice of the customer and subject-matter expert on third-party risk management. • Continuously analyze competitive and industry trends to inform roadmap decisions.

• Leads the end-to-end product lifecycle, from concept and feasibility through development, launch, and performance evaluation to assure alignment with Sanford Health System and Sanford Health Plan strategic goals. • Collaborates with leadership, Performance Excellence, and cross-functional teams to ensure product feasibility, translating market needs into actionable requirements that drive the development of market-driven products and services. • Develops and manages comprehensive product plans, including cost-benefit analyses, budgets, schedules, and work plans to support the ongoing success of assigned product lines. • Coordinates and leads multidisciplinary teams to assess market opportunities, determine financial viability, and evaluate sales potential. • Maintains a strong understanding of marketing strategies including mobile applications, social media, and SEO/SEM to support the Health Plan's digital engagement and overall marketing outreach efforts. • Participates in and leads cross-functional initiatives that support Product Development goals, including product performance tracking, enhancement planning, and retirement strategies. • Evaluates and integrates data to inform lifecycle decisions and ensure continuous improvement. • Develops competitive intelligence tools to assess Sanford Health Plan and Sanford Health System product positioning in the market and identify opportunities for innovation and differentiation. • Integrates multiple complex business cases into a cohesive product portfolio strategy, making recommendations to achieve optimal product mix for target market segments. • Leads stakeholder engagement throughout the product development lifecycle, establishing regular communication, facilitating discussions, and preparing for executive and governance reviews. • Communicates the status of product line strategies and execution to Product Development leadership on an ongoing basis. • Ensures that all product offerings comply with applicable regulations by working closely with internal regulatory and legal teams, and when applicable, with external regulators to meet submission, filing, and reporting requirements. • Maintains ongoing competency in product management practices and regulatory requirements, ensuring the skills, knowledge, and abilities necessary to perform within scope.

• Leads the end-to-end product lifecycle, from concept and feasibility through development, launch, and performance evaluation. • Collaborates with leadership, Performance Excellence, and cross-functional teams to ensure product feasibility. • Develops and manages comprehensive product plans, including cost-benefit analyses, budgets, schedules, and work plans. • Coordinates and leads multidisciplinary teams to assess market opportunities, determine financial viability, and evaluate sales potential. • Maintains a strong understanding of marketing strategies including mobile applications, social media, and SEO/SEM. • Participates in and leads cross-functional initiatives that support Product Development goals. • Evaluates and integrates data to inform lifecycle decisions and ensure continuous improvement. • Develops competitive intelligence tools to assess product positioning in the market. • Integrates multiple complex business cases into a cohesive product portfolio strategy.

• Evaluate established and start-up business accounts in rideshare, carshare, subscription auto, autonomous vehicle operations, and other emerging mobility and sharing economy markets. • Determine account pricing based on risk attributes to attract and retain desirable business while meeting profitability targets. • Analyze business financials, operations, inventory management, risk controls, employee training, and other key underwriting information. • Collaborate with Forms, Legal, Finance and Claims teams to identify risk exposures and recommend appropriate insurance solutions. • Contribute to the design and development of innovative insurance products. • Assess underwriting profitability through analysis of loss runs, frequency and severity trends, and driver risk profiles. • Monitor trends in the sharing economy and competitive landscape to develop solutions for emerging exposures. • Build and maintain strong broker and client relationships, pursuing creative, client-focused strategies to drive new business opportunities. • Engage regularly with executives, including negotiating with customers, influencing leaders, and representing the organization in strategic discussions.