• Prospecting - Create new business through prospecting, including cold calling, email outreach, and social media. • Assess potential client’s needs and provide information about our services. • Conduct thorough market research to identify new market trends, customer demands, and competitive strategies. • Collaborate with cross-functional teams, including marketing, to ensure a seamless customer experience. • Maintain accurate records of all leads generated with detailed notes in our CRM system.

• Nurtures, maintains and cultivates customer relationships and success from existing and newly created transactional/non-contract accounts. • Maintains a daily activity of 50-75 calls for prospective clients that include first outreach and continued strategic targeting of said accounts to onboard as a new client. • Contacts customers through telephone, email, and social media to convey knowledge and position yourself as a resource and expert within investor relations, financial reporting, public relations, marketing, and corporate communications industries. • Field incoming emails and phone calls from prospective clients. This includes but is not limited to queries on pricing, billing/collection matters, general product information and other related questions • Develops thorough knowledge of the industry, our products and services, as well as those of our competitors. • Effectively communicates the value proposition and ROI of Business Wire products and services. • Maintains accurate records of all sales activities, including sales calls, meetings, opportunities, emails, social outreach, in Salesforce CRM. • Maximizes results by satisfying multiple buyers in an organization and systematically address conflicting needs of multiple buyer influencers. • Works collaboratively in a group setting to achieve shared results. • Research prospects and identifies stakeholders in order to generate interest and create rapport. • Manages expectations and overcomes objections in an effective manner.

• Build sales pipeline by setting introductory meetings and new opportunities with key decision makers • Partner with Account Executives on territory plans to help fill their sales pipeline • Own outbound prospecting by researching new accounts • Collaborate with Sales, Marketing, and GTM team to hit pipeline targets

• Responsible for generating and qualifying leads to build a strong Life Sciences sales pipeline. • Work closely with the sales and marketing teams to identify target prospects. • Initiate contact through various outbound channels. • Set up discovery meetings with potential clients.