• Build and scale the crypto business line (crypto card, non-custodial wallet, trading) into an autonomous, high-growth vertical. • Own the P&L and drive revenue, profitability, and sustainable, regulation-aware growth. • P&L ownership for the crypto vertical: budgeting, forecasting, pricing, margin management. • Partnerships & BD: identify, negotiate, and close strategic deals (issuers/processors, liquidity, payroll/HR SaaS, neobanks, exchanges, aggregators, merchants). • Market & regulation: track competitors, user behavior, and rules ( KYC/AML/MiCA, card schemes, on/off-ramps ) and turn insights into action. • Team: own the hiring plan and build a lean business team from zero (growth/performance, BD/partnerships, ops/support). Set clear responsibilities and KPIs, coach for performance, and make tough calls when someone doesn’t deliver. • Cross-functional leadership: align Product, Legal/Compliance, Ops, Data, and Marketing around clear commercial targets and SLAs. • Reporting: present plans, numbers, and decisions to founders/execs. • First 3–6 months (hands-on): You’ll run ops yourself, set up the initial processes (pipelines, SLAs, weekly KPIs, monthly P&L), and hire the core business team (growth, BD, ops). You’ll launch acquisition channels (target LTV/CAC ≥ 3 in one priority segment) along with the CMO and close the first 2–3 strategic B2B/B2B2C deals . Once ops are stable, you shift even more time to scaling and strategy.

• Identify and source potential partners (influencers, educators, communities, agencies) • Prospect via LinkedIn, Telegram, YouTube, Instagram, events, and local networks • Run structured, personalized outreach across email, messaging apps, and calls • Assess partner quality, audience relevance, and growth potential • Conduct discovery calls to understand goals and promotion strategies • Present partnership models (revenue share, custom deals where applicable) • Negotiate terms and agree on short-term performance goals • Onboard partners into tracking and partner systems • Educate partners on tools, tiers, and best practices • Support partners in launching their first campaigns • Monitor performance and help optimize towards activation • Drive partners to reach Active status (5+ first-time deposits) • Maintain accurate CRM records and follow-up discipline • Handover activated partners to Business Development Managers with full context

• Identify and source potential partners (influencers, educators, communities, agencies) • Prospect via LinkedIn, Telegram, YouTube, Instagram, events, and local networks • Run structured, personalized outreach across email, messaging apps, and calls • Assess partner quality, audience relevance, and growth potential • Conduct discovery calls to understand goals and promotion strategies • Present partnership models (revenue share, custom deals where applicable) • Negotiate terms and agree on short-term performance goals • Onboard partners into tracking and partner systems • Educate partners on tools, tiers, and best practices • Support partners in launching their first campaigns • Monitor performance and help optimize towards activation • Drive partners to reach Active status (5+ first-time deposits) • Maintain accurate CRM records and follow-up discipline • Handover activated partners to Business Development Managers with full context

• Identify and source potential partners (influencers, educators, communities, agencies) • Prospect via LinkedIn, Telegram, YouTube, Instagram, events, and local networks • Run structured, personalized outreach across email, messaging apps, and calls • Assess partner quality, audience relevance, and growth potential • Conduct discovery calls to understand goals and promotion strategies • Present partnership models (revenue share, custom deals where applicable) • Negotiate terms and agree on short-term performance goals • Onboard partners into tracking and partner systems • Educate partners on tools, tiers, and best practices • Support partners in launching their first campaigns • Monitor performance and help optimize towards activation • Drive partners to reach Active status (5+ first-time deposits) • Maintain accurate CRM records and follow-up discipline • Handover activated partners to Business Development Managers with full context