• Monitoring and analyzing social media trends, including engagement metrics and audience demographics. • Monitor and generate regular reports on campaign performance, highlighting key insights and opportunities for improvement. • Coordinate with teams to develop ad creatives and messaging that resonates with target audiences. • Conduct keyword research and analysis to inform advertising strategies. • Use analytic tools to track and measure the effectiveness of campaigns and content. • Collaborate with the intelligence insights team to incorporate emerging trends into strategies for outreach and engagement. • Assist in the creation and optimization of digital advertising campaigns across various platforms including Google ads, YouTube ads, and alternative platforms.

• Overseeing the Make-A-Wish America social media presence on Facebook, Instagram, LinkedIn, YouTube, TikTok, Threads, and X. • Creating, curating, publishing, and managing content across all social media accounts in keeping with the organization's brand book, as well as adhering to corporate partner branding guidelines. • Directing an agency that partially assists with corporate content calendaring and posting. • Acting as a social media advocate across the organization, ensuring social is thoughtfully factored into partnerships, initiatives, and campaigns. • Collaborate with the corporate team to develop and execute partner pitches, as well as partner campaign activations. • Conducting routine social listening, community management, and reporting activities. • Developing and executing a plan for social media engagement of C-suite executives and board members. • Supporting social media influencer outreach, content planning, and activation support. • Spearhead innovative content creation and curation plans, including live coverage of wishes, campaigns, and special events. • Consulting with, advising, coordinating, and helping train social media practitioners at chapters on best practices and presenting a cohesive and unified approach to content. • Managing high-visibility social marketing campaigns, including any agency relationship management and contract management needed. • Creating and maintaining cross-functional relationships with chapter counterparts and internal colleagues at the National Office. • Performing other job-related duties, as assigned.

• Lead Tailscale’s social presence across X, Bluesky, Mastodon, LinkedIn, YouTube, Instagram, TikTok, Discord, and emerging developer platforms. • Plan and maintain social content calendars that highlight new features, blog posts, community stories, and product updates. • Write clear, engaging posts that translate technical ideas into content developers care about. • Monitor social conversations, respond authentically, and help shape Tailscale’s voice across platforms in conjunction with our Community Manager. • Track performance metrics and use insights to iterate on content and channel strategy. • Capture, edit, and produce video content including developer talks, demos, product explainers, and YouTube videos. • Convert long-form recordings into short-form content for platforms like Shorts, Reels, and TikTok. • Work with Developer Relations and Product to storyboard and produce technical demos that highlight real developer workflows. • Experiment with new visual formats and creative approaches that resonate with technical audiences. • Support DevRel during events, conferences, and community moments. • Capture and amplify technical talks, live demos, and community interactions.

• Develop and produce engaging short-form video content for TikTok, Instagram Reels and YouTube Shorts. • Analyze social media trends and identify viral opportunities to increase engagement and reach. • Collaborate with and manage a community of content creators to ensure a steady stream of new content. • Work on social media strategies to optimize reach and platform interactions. • Stay up to date with the latest platform changes and algorithm updates to maximize impact. • Monitor performance metrics and adjust strategies to improve results.