• Develop differentiated positioning, messaging frameworks, and value propositions for core products, new offerings, and vertical markets • Translate complex product features into clear, compelling customer benefits across multiple audiences. Ensure all messaging aligns with company’s brand positioning • Lead the planning, coordination, and execution of GTM strategies for new products, program enhancements, and major initiatives • Empower sales teams with effective enablement tools and training - including product education, positioning, and storytelling to support closing and retaining business. Create and maintain sales enablement assets such as pitch decks, product one-pagers, competitive battle cards, FAQs and training content • Lead market research and insight development to understand buyer needs, market trends, competitive landscape, and value drivers • Maintain competitive intelligence and ensure the organization understands how we compare in terms of product, value and position • Partner with Product, Sales, Operations and Marketing leadership to ensure product-market fit, readiness and consistent messaging • Define KPIs for product marketing activities; track, measure and report performance

• Deliver mission-critical marketing execution across lending segments by creating compelling content, conducting targeted research, and managing key projects that drive our go-to-market strategies and strengthen FICO's competitive position. • Transform complex analytical concepts into accessible, engaging materials that resonate with executives, risk managers, and technical decision-makers across various lending verticals and customer segments. • Drive research and competitive intelligence initiatives that inform strategic decision-making, including market analysis, customer insights gathering, and competitive positioning that supports our segment marketing teams. • Manage cross-functional projects and streamline marketing processes to improve team efficiency, ensure consistent content quality, and accelerate delivery timelines across multiple initiatives simultaneously. • Support messaging development by synthesizing market intelligence, customer feedback, and industry trends into actionable insights that strengthen our positioning and value propositions.

• Shape FICO's marketing strategy in critical mortgage and capital markets segments. • Lead marketing strategy for FICO's mortgage and capital markets portfolio, developing engaging content and campaigns. • Drive market positioning and messaging that articulates FICO's unique value proposition across the mortgage lifecycle. • Create compelling narratives around complex analytical solutions that resonate with C-level executives and technical decision-makers. • Conduct competitive analysis and develop differentiated positioning that showcases FICO's unique advantages in mortgage risk assessment and capital markets analytics. • Execute integrated go-to-market strategies while developing mortgage and capital markets-specific content. • Establish systematic content production that supports pipeline generation and sales acceleration across multiple customer segments. • Build deep market intelligence by developing data-driven ideal customer profiles and market segmentation strategies. • Stay current with regulatory changes, industry trends, and competitive dynamics impacting the mortgage and capital markets business.

• Lead the entire Product Marketing function with clarity, strategic insight, and action • Define and refine Haus’ positioning, messaging, and narrative across all products and customer segments • Own competitive intelligence, market research, and customer insights to inform product direction and GTM strategy • Partner closely with Product, Engineering, and Science to influence roadmap priorities and translate technical capabilities into compelling customer value • Drive all launch strategy and execution, ensuring every release lands with clear impact and measurable outcomes • Support the sales enablement engine, including playbooks, pitch materials, demos, and training programs • Collaborate with Demand Generation, Content, and Brand on integrated campaigns that drive awareness, pipeline, and expansion • Ensure the entire GTM organization has a cohesive understanding of our products, market, and differentiation • Establish a consistent framework for value propositions, audience segmentation, and pricing and packaging • Track and communicate product performance, market trends, customer adoption, and competitive shifts to leadership • Establish and grow a successful Analyst Relations Program • Mentor and grow a high-performing PMM team with a culture of excellence, accountability, and curiosity