• Own and run a demand generation engine that consistently drives qualified meetings with iGaming decision-makers (Head of CX / Player Support, COO, Head of Ops) • Drive delivery through a small execution team (freelancers/agency) • Launch and optimize Google Search campaigns (high-intent keywords) • Set weekly targets and run weekly optimization cycles • Participate in HR interviews to help select and onboard the right people/contractors for execution

• Define and lead the vision and roadmap for product-led growth at Storyblok, focused on user acquisition, activation, conversion, and expansion. • Partner with Product, Engineering, and Marketing to develop and optimize self-serve journeys that turn signups into active users and paying customers. • Build and iterate on in-product experiences, onboarding flows, free-to-paid conversion paths, and usage nudges that improve key activation and monetization metrics. • Drive cross-functional collaboration between Product, Data and Customer Success to ensure a cohesive user experience, drive retention and remove friction across the funnel. • Work closely with Product, Marketing, Sales and Customer Success to integrate product-led and sales-led growth motions, identifying and implementing a framework to structurally drive upgrades from PLG to SLG. • Scale a culture of experimentation and data-informed decision-making by leading rapid A/B testing and funnel optimization initiatives. • Collaborate with the Operations team to ensure that daily operations of our PLG revenue stream meet best-in-class business standards and that processes are compliant. • Own the self-serve funnel metrics and KPIs - analyze usage patterns, drop-offs, and triggers to improve conversion and retention. • Work with our Data and RevOps teams to ensure accurate tracking of key PLG metrics and segment-level reporting. • Provide input into PLG pricing to ensure that our offering remains competitive and complements our sales-led proposition. • Partner with Marketing to deliver timely, personalized campaigns and product comms that drive engagement and upsell. • Continuously assess market, user feedback, and behavioral data to uncover opportunities for growth and product enhancement. • Lead and mentor a small, high-impact growth squad with a test-and-learn mindset. • Serve as a thought leader for PLG across the company, educating and aligning cross-functional stakeholders on strategy, goals, and results. • Champion a customer-first culture, ensuring that PLG initiatives deliver value to users while driving business growth. • Collaborate closely with Sales and Customer Success to ensure strong handoffs between self-serve and sales-assisted motions.

• Turn GTM signals and intelligence into growth: Build and optimize whip-smart experiments and campaigns (think SDR email, Website, LinkedIn ads, YouTube, AEO, etc.) that connect behavioral and intent signals with the right acquisition and activation plays at the right time. • Grow mindshare and pipegen within key accounts: Experiment with and build out dedicated programs that grow Common Room’s mindshare within and pipe gen from target accounts. Not looking for a cookie cutter playbook. • AI pipegen experimentation: Create tools, programs, and touchpoints that lead with value, tie back to Common Room’s core value proposition, and address key conversion questions and hurdles. • Metrics and reporting: For each experiment and program, you’ll be responsible for measuring its impact on the business to determine whether we further invest or cut loose quickly.

• Own Blavity’s Iterable instance and email/lifecycle operating model • Design growth funnels and lifecycle journeys • Track and report on subscriber growth, engagement, and retention • Mentor and support email and growth team members