• Serve as the primary strategic advisor to EPD leadership on compensation philosophy & pay positioning • Design and evolve creative compensation programs that retain top technical talent and reinforce a high-performance engineering, product, and design culture • Lead evolution of EPD-specific frameworks (IC track, engineering advancement velocity, differentiated compensation levers for top-of-market roles). • Own and lead semi-annual compensation cycles for EPD, ensuring alignment with Finance, accuracy, calibration discipline, and a best-in-class leader experience. • Define and uphold compensation governance across EPD — ranges, leveling consistency, IC/Senior/Staff expectations, offer standards, and equity guidelines • Partner with People Analytics to analyze hiring trends, internal mobility outcomes, pay equity gaps, and performance distribution patterns. • Build financial models and scenario plans to evaluate cost impacts, talent density shifts, and future-state compensation needs. • Own optimization of compensation systems (including Complete) for EPD-specific workflows, reporting, and accuracy. • Create and deliver compensation literacy programs for engineering managers, PM leaders, and design leadership — driving consistent, high-quality talent decisions.

• Develop and execute strategies to grow 8am’s affiliate marketing program. • Oversee the affiliate platforms such as Impact, Everflow, or PartnerStack, ensuring optimal performance and ROI. • Recruit, onboard, and manage new affiliates and partners, building strong, long-term relationships. • Collaborate on the overall strategy for our Affiliate commission tiers aligned to our growth initiatives and ROI impact. • Collaborate with the content and creative teams to develop compelling marketing assets and promotional content for affiliates. • Analyze data and report on affiliate performance, making strategic recommendations to improve results. • Work with the brand and product marketing teams to ensure affiliate efforts align with broader marketing campaigns. • Provide support and direction on our referral programs to grow our overall referral network and drive new business. • Collaborate with customer success teams to promote customer referral initiatives to drive MQLs/SQLs and grow the business. • Develop influencer marketing strategy to support brand building and demand generation efforts. • Ensure that all affiliate and partner communications reflect the 8am brand, voice, and compliance standards. • Stay up-to-date with industry trends and leverage insights to drive competitive advantage.

• Coach, partner, and influence various levels of franchisees on ways to improve working relationships, increase productivity, engagement, and revenue. • Execute and enable franchise-wide programs within personas, including HubSpot, Compass, assessments, methodologies and the Learning Management System (LMS). • Drive processes, planning, franchise management and overall franchise health. • Provide strategic franchise partnership, thought partnership and coaching to assigned franchisees. • Participate and lead projects as an integral member of the extended franchise leadership team. • Review and analyze business metrics in order to influence franchisees and provide direction for franchise solutions. • Proactively partner with franchise leadership and teams to ensure consistency in messaging and delivery. • Partner with team members across the company to ensure a highly effective and collaborative workplace. • Deliver in partnership with franchise leadership, additional programs and projects that will positively impact the network. • Support the New Franchisees and Solopreneurs with the following: Co-build quarterly business plans that support their enablement. Develop plans based on the needs of their segment. Incorporate home office updates and roll-outs/releases. Provide update Franchisee information (renewals/challenges/big wins/etc). Include Enablement and Program Plans. Report on progress/success/etc. from previous quarter (or determine timeframe). Work closely with the Franchise Enablement Team (leadership, program managers, customer success) and Shared services to deliver on the plan. • Develop Enablement Plans Build an enablement calendar Set up coaching calls/co-ops Set up (and deliver) Sandler skill building and facilitation sessions. Set up (and deliver) program and business process enablement sessions. Set up (and deliver) technology training and best practice sessions. Set up (and deliver) business Manage the Onboarding Program Onboard new Franchisees Manage, co-develop, and deliver onboarding programs and IT Manage, develop, and help facilitate/train/deliver content/updates at: Franchisees Conferences (June/November Schools) Summit Regional Meetings Franchise group meetings (Road to Ruby, etc.)

• Analyze customer accounts to identify opportunities for expansion and improvement. • Develop and execute strategies for upsells, cross-sells, and account retention. • Build and nurture strong client relationships, providing strategic advice and consistent support. • Proactively address issues, implement solutions, and collaborate with internal teams to minimize churn. • Serve as the customer’s voice within Upfluence, sharing feedback to influence product improvements and enhance the overall experience. • Monitor and report on account performance metrics, using data to inform strategies and optimize results.